In a global and rapidly changing business landscape, collaboration is emerging as a competitive differentiator. The technology exists for companies of all sizes to break down geographic, departmental and hierarchical silos. So why is the social enterprise not the reality for most organizations? Oscar Berg, collaboration expert and author of The Content Economy, explores: - What keeps your company from embracing social business practices - How to tell if your company is late to the collaboration party - How to drive organizational connectedness – from the bottom up or the top down. Oscar Berg is Future Office Evangelist at Tieto, where he is responsible for the business and offering development for the Tieto Future Office service concept in Sweden. This presentation was held at a Central Desktop Webinar. http://www.tieto.com/futureoffice/

1. Can your
company survive
without
connectedness?
Oscar Berg
Future Office Evangelist
Tieto
© 2010 Tieto Corporation

2. Connectedness
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3. © 2010 Tieto Corporation

4. “
Social media is about
rethinking how you make plans
when your customers are in
”
the center and in control.
Paul Adams
Senior User Experience Researcher at Google
4 © 2010 Tieto Corporation

5. © 2010 Tieto Corporation

6. “
Why is it every time I ask for a pair of
”
hands, they come with a brain attached?
Henry Ford
© 2010 Tieto Corporation

7. “
The only irreplaceable capital an
organization possesses is the
knowledge and ability of its
people. The productivity of that
capital depends on how effectively
people share their competence
”
with those who can use it.
Andrew Carnegie
© 2010 Tieto Corporation

8. “
Throughout the primate world, social networks
provide a fast conduit for innovation and
information-sharing that help the group as a
”
whole to adapt to its environment.
Alex Wright, “Glut - Mastering Information Through The Ages”
© 2010 Tieto Corporation

9. Informal networks get work done
73% of less successful change
initiatives were led by people
described as having moderate or
weak personal networks.
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Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009

10. 93% of successful change
initiatives were led by leaders with
strong or very strong personal
networks.
© 2010 Tieto Corporation
Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009

11. Goldfish are social and enjoy
the company of other goldfish.
humans
They won't die being alone, but
they really do best with
other goldfish.
© 2010 Tieto Corporation

12. So far, our digital work
environments have been
designed like this.
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13. Group
think...
Group
think?
Group
think!
Grrroup
think
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14. 14 © 2010 Tieto Corporation

15. The times they are a-changin’
- but the challenges remain
Growth Efficiency
Sustainable
Innovation
Corp. Culture
15 © 2010 Tieto Corporation

16. Networked enterprises are better
fit to deal with the challenges
Share, contribute, Interact beyond
collaborate borders
GROWTH EFFICIENCY
Share ideas & Network, relate,
seek inspiration befriend
SUSTAINABLE
INNOVATION
CORP. CULTURE
16 © 2010 Tieto Corporation

17. A company has 3 areas of
potential improvement
Things I know.
Things I have done
before.
Where I can help.
Business operations
The corporate DNA built from solution
knowledge and operational excellence
17 © 2010 Tieto Corporation

18. Connecting the elements of the 3
layers is the required next step
Things I know.
Things I have done
before.
Where I can help.
Business operations
The corporate DNA built from solution
knowledge and operational excellence
18 © 2010 Tieto Corporation

19. It all starts with connecting people
• Activated talent & expertise
Connecting people • Improved corporate culture
• Increased productivity
Improving operations • Decreased operational cost
• Increased effectiveness
The corporate DNA • Accelerated growth
© 2010 Tieto Corporation 19

20. What keeps your
company from
embracing social
business
practices?
© 2010 Tieto Corporation

21. Drivers and barriers to change
Information-seeking Your organization Ignorance &
behavior lack of awareness
Consumerization
Habits & skepticism
of IT & mobility
Digital natives Power & control
You
Democratization Legacy & reactive
of communication IT dept
© 2010 Tieto Corporation

22. 90% is people,
10% is technology
The technology is the easy part. It’s changing our
own current practices, behaviors (habits) and
© 2010 Tieto Corporation
attitudes that’s really hard.

23. A culture shift is needed
Command-and-control Autonomy
Hierarchy-driven work Network-driven work
Formally appointed experts Anyone can contribute
Fear of making mistakes Learning from mistakes
© 2010 Tieto Corporation

24. How to tell if your
company is late
to the
collaboration
party?
© 2010 Tieto Corporation

25. Know thyself & where to go
Reactive Managed Proactive
Strategy None Separated Integrated
Collaboration Me Team Eco-system
Communicatio
Controlled Facilitated Empowered
n
Legacy Best Next
Practices
Practices Practices Practices
Technology Blocking Unmanaged Integrated
Self-
Adoption
Governance Ignorance Policy
governing
© 2010 Tieto Corporation

26. How to drive
organizational
connectedness –
from the bottom
up or the
top down?
© 2010 Tieto Corporation

27. Create a vision
Walk the talk
Engage early
adopters
Share success
stories
© 2010 Tieto Corporation

28. Don’t forget to fix the root causes
(what really drives people?)
I don’t have
time!
I don’t want to!
© 2010 Tieto Corporation

29. Learn from the
social web!
Useful and usable.
Design for adoption.
© 2010 Tieto Corporation

30. Still don’t see the business case?
“
Why social networking? Because
NASA is more than just one expert
and one center.
Celeste Merryman, NASA
”
© 2010 Tieto Corporation

31. Photo credits:
http://www.sxc.hu/browse.phtml?f=download&id=1135696
http://www.sxc.hu/browse.phtml?f=download&id=840541
http://www.flickr.com/photos/31185501@N04/5634932926/sizes/l/in/photostream/
http://www.nasa.gov/images/content/235794main_GPN-2006-000025_full.jpg
© 2010 Tieto Corporation