This is my P&P1 - Personal Brand Exploration assignment

1. PERSONAL BRAND EXPLORATION
Tiffani Yang
Project & Portfolio I: Week 3
April 26, 2020

2. The second eldest of four siblings, Tiffani Yang, grew up in a
small town in Cedarburg, Wisconsin. Her whole life she was
surrounded by music since her father was a musician in a band
with his brothers. She grew up listening to Hmong music and
embracing her Hmong culture. She didn’t stop there and her
interest in music grew further. She enjoyed music from all over
and understood music is a universal language. Ever since music
class in elementary school, she has recognized her love and
passion for music. Growing up, she was apart of many music
clubs and has participated in many music-related shows at
school. After high school, she wanted to continue pursuing her
dream of becoming a performer. She majored in vocal
performance and later realized she found a new passion in
helping others achieve their goals. She knew she wanted to be
apart of the music industry. She then enrolled in the Music
Business program at Full Sail University, where she focuses on
building and enhancing her skills and knowledge in the music/
entertainment industry.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artist Management
• Singer
• Talent Agent
Entertainer Archetype - Producing
entertaining content to entertain the
audience by using social media
platforms. Using relevant trends to
bring positivity and happiness to our
supporters and inspiring them to share
their talents with the world!
Music Management for music and entertainment industry

4. • DEMOGRAPHICS: Male or female,
28-45 Years old, married, single,
high school educated, college
educated.
• PSYCHOGRAPHICS: Enjoy music,
musically inclined, spends time
listening to music, making music,
the discovery of new artists, and
new music. In addition, enjoys the
outdoors and family.
• IDEAL AUDIENCE MEMBERS:
Patrycja Klimaszewska, Talent
Recruiter (Netflix), Kelley Harris,
Talent Acquisition Leader (Walt
Disney), Keith Rutsky, Talent
Acquisition (Live Nation)
Recruiters & Hiring Managers at Walt Disney, Netflix, and Live Nation
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level artist management position at any
music/entertainment industry.
‣ Connect with, and send a follow up promotional
email to, 5-10 music/entertainment industry
members.
Mid Term: (2027)
• Lead a successful starter artist/band tour.
‣ Expand year-over-year artist concert events
attendance by 25% nationwide.
Long Term: (2050)
• Establish a talent agency that helps aspiring artists
from all over.
‣ Save a total of $100,000, complete 2-3 full music
albums, and secure 3-4 investments and
partnerships.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Negotiation 62%
Excel software 65%
Time Management /Organizational Skills 85%
Public Speaking 65%
SOFTHARD
Photoshop Software 75%
Social media Software 87%
Professional Writing 45%
Public Speaking 65%
SOFTHARD

7. I will help artists all over the world expand
their music and talents, build their
influence, and help reach their path to
success through creating content that will
entertain and inspire those who love music!
PROMISE

8. CREDENTIALS
Work Experience:
• 2 years currently with a non profit
organization called NIAM
• 1 year receptionist at Carter’s Salon
Education:
• Music Business, B.S., Full Sail University (2022)
Awards/Certificates:
• Excel Certificate
• Communicating with Confidence
Certificate
• Final Cut Pro Certificate

9. COMPETITION
Connor Anderson
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Business management at Concordia University
2011-2012
• Music Business, B.S at Full Sail University 2014-2016
Leadership Experience:
• Artist Manager at Attention Era Media
• Music Business Intern at InRage Entertainment
• A&R Scout & Research Intern at Atlantic Records
• Freelance Consultant
• Founder of NextLifeDev
Skills and Proficiencies:
• Event Planning - 18 endorsements
• Social Media - 26 endorsements
Tiffani Yang
Overall Online Presence:
• Has more 500+ connections, great detail throughout
profile about experiences, lack of banner
customization, amateur headshot, and social media
unlisted.
• Grade: Average, 68 out of 100
Industry Experience:
• Still In School
Education:
• Vocal Performance at Columbia College Chicago
2018-2019
• Current student enrolled in Music Business, B.S at Full
Sail University
Leadership Experience:
• Non-profit Organization advisor/mentor for NIAM
Skills and Proficiencies:
• None
Overall Online Presence:
• No connections, Banner image is not customized, no
detail in her profile, professional hedshot, no articles,
and no social media linked.
• Grade: Poor, 5 out of 100

10. COMPETITION
Johnny Crespo
Industry Experience:
• Still enrolled in school
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Noteworthy Experience:
• Student Tour Guide at Full Sail University
Skills and Proficiencies:
• Public Speaking
• Live events
• Microsoft Office
Tiffani Yang
Overall Online Presence:
• Less than 200 connections, Banner image is
customized, clear headshot, detailed about profile,
notable volunteer work, and active on social medias.
• Grade: Average, 57 out of 100
Industry Experience:
• Still In School
Education:
• Vocal Performance at Columbia College Chicago
2018-2019
• Current student enrolled in Music Business, B.S at Full
Sail University
Leadership Experience:
• Non-profit Organization advisor/mentor for NIAM
Skills and Proficiencies:
• None
Overall Online Presence:
• No connections, Banner image is not customized, no
detail in her profile, professional hedshot, no articles,
and no social media linked.
• Grade: Poor, 5 out of 100

11. BRAND POSITION
To inspire and fulfill the dream of all
artists by producing music that leaves
you happy and optimistic.
TIFFANI YANG

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 4th Annual Chicago House Music Conference & Festival
‣ May 21 - 24 | Chicago, IL
• Musicians On Call
‣ Performance Program 2021-2022 | Chicago, IL
• BTS Map of Soul Tour
‣ To Be Determined | Chicago, IL
Digital Marketing
• Primary Content: Tweets about current music trends, music
success, and posts about new music findings. Once a week on
Friday will tweet new music out.
• Primary Tools: Twitter - retweet music related content and
publish my own thoughts on music and sharing new music.
promote.
• Website: Full Sail digital portfolio site to showcase school
work; use social media platform to share music and
entertainment knowledge.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level artist manager pro with at least
25 yrs of experience in music/entertainment industry,
August 2020
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2022
Technical Skills
• Microsoft Training - LinkedIn.com, May 2020
• Excel Training - LinkedIn.com, May 2020
• Copyright Training - LinkedIn.com, June 2020
• Social Media Management - LinkedIn.com, June 2020
Soft Skills
• Writing Formal Business Letters & Emails -
LinkedIn.com, May 2020
• Teamwork
• Problem Solving
• Open-Mindedness
• Business Writing Principles - LinkedIn.com, May 2020
• Confident Speaking - LinkedIn.com, May 2020

14. Tiffani Yang
You know how there are many undiscovered
talents? Well, what I do is take those artists and
showcase their music and talent that will entertain and inspire many. In
fact, I have already shared my tips and tricks on sharing artist's musical
talents and increased their awareness to many around the world!
“

15. REFERENCES
Anderson, C. (2020). Connor Anderson LinkedIn Profile. Retrieved April 25, 2020, from https://www.linkedin.com/in/connor-
Hard Skills vs. Soft Skills. (2020, March 31). Retrieved April 25, 2020, from https://www.indeed.com/career-advice/resumes-cover-letters/hard-
Harris, K. (2020). Kelley Harris LinkedIn Profile. Retrieved April 25, 2020, from https://www.linkedin.com/in/
Klimaszewska, P. (2020). Patrycja Klimaszewska LinkedIn Profile. Retrieved April 25, 2020, from https://www.linkedin.com/in/patrycja-
Live Nation. (2020). Live Nation Entertainment LinkedIn Profile. Retrieved April 25, 2020, from https://www.linkedin.com/company/live-
Netflix. (2020). Netflix Company LinkedIn Profile. Retrieved April 25, 2020, from https://www.linkedin.com/company/
netflix/people/
ONETOnLine.org. (2020). Summary Report for: 113-1011.00 - Search Artist Management. Retrieved April 25, 2020, from https://www.onetonline.org/link/
Rutsky, K. (2020). Keith Rutsky LinkedIn Profile. Retrieved April 25, 2020, from https://www.linkedin.com/in/
Walt Disney. (2020). The Walt Disney Company LinkedIn Profile. Retrieved April 25, 2020, from https://www.linkedin.com/company/the-walt-disney-
4th Annual Chicago House Music Conference & Festival. (n.d.). Retrieved April 26, 2020, from https://www.chicago.gov/city/en/depts/dca/
supp_info/hlp.html?fbclid=IwAR2oa4EPAYQ5zwdCSw7QNh6871KSFn84eiuXyaTBxRCg_8_tu3K_4fHYDno
Crespo, J. (2020). Johnny Crespo LinkedIn Profile. Retrieved April 25, 2020, from https://www.linkedin.com/in/johnny-crespo-mb/