1. @ I M T I F FA N Y Y U# S H A P E N A 1 6
O F M I L L E N N I A L S WA N T T O
S TA R T T H E I R O W N B U S I N E S S E S
6 6 %
3 . 7 %
O F U . S . B U S I N E S S E S A R E
O W N E D B Y T H O S E U N D E R 3 0 *
* as of 2013; Source: Bentley University (2014)
2. @ I M T I F FA N Y Y U# S H A P E N A 1 6
I WA N T
T O B E …
I A M …
M Y O W N B O S S
3. @ I M T I F FA N Y Y U# S H A P E N A 1 6
S I D E
H U S T L E
4. @ I M T I F FA N Y Y U# S H A P E N A 1 6
– C AT H E R I N E B A A B - M U G U I R A ,
“ M I L L E N N I A L S A R E O B S E S S E D W I T H S I D E H U S T L E S
B E C A U S E T H E Y ’ R E A L L W E ’ V E G O T, ” Q U A R T Z
“The side hustle offers
something worth much
more than money: A hedge
against feeling stuck and
dull and cheated by life.”
5. @ I M T I F FA N Y Y U# S H A P E N A 1 6
– C AT H E R I N E B A A B - M U G U I R A ,
“ M I L L E N N I A L S A R E O B S E S S E D W I T H S I D E H U S T L E S
B E C A U S E T H E Y ’ R E A L L W E ’ V E G O T, ” Q U A R T Z
“In any case, those of us who are
employed generally understand
ourselves to be lucky. [But your
side hustle is] the distraction
from your disappointment, a
bridge between crass realities
and your compelling inner life.”
6. @ I M T I F FA N Y Y U# S H A P E N A 1 6
W H Y ?
7. @ I M T I F FA N Y Y U# S H A P E N A 1 6
M O S T B U S I N E S S E S FA I L …
Source: Fortune Magazine (2014)
# 1 R E A S O N
L A C K O F
M A R K E T N E E D
F O R T H E I R P R O D U C T
8. @ I M T I F FA N Y Y U# S H A P E N A 1 6
H O W D O I S TA R T ?
W H AT A M I
G O O D AT ?
W H AT D O
P E O P L E
N E E D ?
W H AT C A N
D R I V E M Y
E C O N O M I C
E N G I N E ?
9. @ I M T I F FA N Y Y U# S H A P E N A 1 6
C A S E S T U D Y
10. @ I M T I F FA N Y Y U# S H A P E N A 1 6
C U T Y O U R
T I F FA N Y ’ S T O P 1 0 T I P S1
C O M M I T M E N T S
11. @ I M T I F FA N Y Y U# S H A P E N A 1 6
L I K E A B O S S
T I F FA N Y ’ S T O P 1 0 T I P S2
S C H E D U L E
12. @ I M T I F FA N Y Y U# S H A P E N A 1 6
U S E Y O U R
T I F FA N Y ’ S T O P 1 0 T I P S3
N E T W O R K
13. @ I M T I F FA N Y Y U# S H A P E N A 1 6
F I N D Y O U R
T I F FA N Y ’ S T O P 1 0 T I P S4
T R I B E
14. @ I M T I F FA N Y Y U# S H A P E N A 1 6
E V E RY T H I N G
T I F FA N Y ’ S T O P 1 0 T I P S5
O U T S O U R C E
15. @ I M T I F FA N Y Y U# S H A P E N A 1 6
A LWAY S
T I F FA N Y ’ S T O P 1 0 T I P S6
A D D VA L U E
16. @ I M T I F FA N Y Y U# S H A P E N A 1 6
AT W O R K
T I F FA N Y ’ S T O P 1 0 T I P S7
D O N ’ T F L A U N T I T
17. @ I M T I F FA N Y Y U# S H A P E N A 1 6
C E L E B R AT E
T I F FA N Y ’ S T O P 1 0 T I P S8
S M A L L W I N S
18. @ I M T I F FA N Y Y U# S H A P E N A 1 6
M A K E
!
A P R I O R I T Y
T I F FA N Y ’ S T O P 1 0 T I P S9
S E L F - C A R E
19. @ I M T I F FA N Y Y U# S H A P E N A 1 6
R E M E M B E R Y O U R
T I F FA N Y ’ S T O P 1 0 T I P S1 0
W H Y
20. @ I M T I F FA N Y Y U# S H A P E N A 1 6
“Tell me, what is it that you plan to do with
your one wild and precious life?”
Cut your commitments
Schedule like a boss
Use your network
Find your tribe
Outsource everything
Celebrate small wins
Always add value
Make self-care a priority
Remember your why
Don’t flaunt it at work
1
2
3
4
5
6
7
8
9
1 0
T I F FA N Y ’ S T O P 1 0 T I P S
J U S T S TA R T. Y O U W O N ’ T R E G R E T I T.
A N D D O N ’ T Q U I T Y O U R D AY J O B … Y E T.
