1. Brand Refresh Campaign for PDS Direct Marketing
Background:
PDS Direct Marketing, formerly known as Postal Data Services Inc., has been a B2B Direct Mail
industryleader within Southern California for more than 20 years.
Challenge:
The companyneeded to let prospective clients know whatthey do, while also maintaining continuityof
certain aspects oftheir brand for their current clients.
Solution:
Postal Data Services, Inc. PDS Direct Marketing & I workedtogether to launch their Refresh
Campaign
Our goal was to maintain the Brand Equity they had with existing clients & stakeholders while updating
the look, feel and value proposition ofthe company. We found a cohesive and uniformed way to
communicate the value proposition ofthe services they were capable of providing,enhanced their
existing brand and maintained a desired level of brand continuity.
We developed a Brand Refresh Campaign Strategythat included the following:
Electronic Communication Tools-
Website,E-mail Template & General Correspondence stationary
Client Database Management-
Segmentation,Analysis & Tracking
Retention Program Development-
Value proposition Development& CommunityOutreach
Prospective Engagement-
CommunityOutreach & Brand Awareness activities
In the end, renaming the companyPDS DirectMarketing, quickly conveyed what type of services they
offered for new prospects,while maintaining some level of existing identity for current clients.The
updated Look and Feel conveyed that PDS Direct Marketing was indeed a thriving companyflexible
enough to change with the times and meetthe new demands ofthe Direct Mail Marketing industry.
Be sure to view samples ofthe marketing materials created for PDS DirectMarketing.