This presentation unpacks how to write with more power, polity, persuasiveness, clarity, cleanliness, conciseness and credibility, especially in the corporate world. If you're a PR person, media officer or corporate comms specialist, you need to look at this presentation. Today. [Created for the 2014 STC Strategic Media & PR Conference, 30 Jan 2014.]
26. “
If you are going to tell a lie, don’t tell
a little one - it will be recognised as a
lie. Tell the biggest, most unthinkable
lie. Keep telling it. People will think it
must be the truth and believe it.
The greater the lie, the more effective it
is as a weapon.
“
30. We regret to inform you that
We’re sorry to advise
31. There have been negative implications
The bad news is that
32. With regards to issues of disability,
we’ve directed all departments to
ensure that we meet the target we set
several years ago, of having 2% of our
people be disabled persons. *
37. NOTE: THIS IS NOT HARD
SELL.
It is compelling, real &
filled with REASONS to act.
38. Sign up for our newsletter
NOW & be the first to know
39. We understand how
important it is for you to
receive regular and
proficient communication
from us. Accordingly we are
pleased to introduce…
40. Sign up. Know stuff. Share
stuff. Win stuff. Yes, the
whole world wants to send
you newsletters, but ours
has really good content in
it, every single month…
41. We pride ourselves on
quality content, thought
leadership and the early
adoption of good ideas,
so this is what you will find
in our monthly newsletter…
45. High-quality learning environments
are a necessary precondition for
facilitation and enhancement of the
learning process.
Children need good
schools if they are to learn
properly.
46. We want to develop an efficient,
integrated global business by leading
the market in our focus areas. *
We want to become widely known as
the very best at what we do.
47. We want to become widely known as
the very best at what we do: banking.
51. The company has actively decided…
The company has resolved
52. We have segmented our target
audience into niche groups…
We have segmented our
market...
53. Our golf day kicked off on a beautiful
summer morning under blue skies.
Weather: Johannesburg summer.
Tee time: 9am.
Call to arms: the XYZ Client Golf Day.
54. Our values require that our directors
and employees behave with integrity
and display consistent and
uncompromising moral strength… *
58. Ensure that the facts are
strong enough to
S T A N D A L O N E.
59. We are very proud to present a brand
new and innovative development in
internal company communication: the
cutting-edge XYZ forum.
Introducing our new employee chat
forum: XYZ. You can message
colleagues, share calendars and
integrate projects…
67. THIS IS TOO LONG:
The home comprises large, integrated
reception areas, upstairs and downstairs, with
wood-burning fireplace and veranda and
balconies that embrace incredible garden
vistas and take your breath away.
29 words
68. THIS IS BETTER:
This home has large, integrated reception
areas, upstairs and downstairs. Expect woodburning fireplaces and balconies with garden
views that take your breath away.
10 words; 13 words