A methodology to help you strengthen your organisation, measure your results, and optimize your actions in the long term.

1. 3 essential steps for
Successful
on social media
Strategies
optimize your actions
A methodology to help you
strengthen your organisation,
measure your results, and
in the long term.

2. «e main problem for brands regarding the social
web is not finding a ROI, but first and foremost
to organize in so far as they can innovate,
test and optimize over the time.»
McKinsey&Company

3. We assist L’Oréal Luxe to best define their goals
and increase dramatically their performance
with a unique methodology in 3 steps:
1. Assessment 2. Guidelines 3. Analysis

4. Assess your social marketing strategies
1.
Identify your strengths and weaknesses to organize
your teams and your social marketing efforts.

5. Map your social ecosystem
Understand customer journey milestones
See a snapshot of your performance
Audit
Identify needs
Understand the workflow between global & local
See if goals and KPIs are aligned
Survey
Findings Summarize your challenge and opportunities

6. Example :
Facebook reach analysis
in the main markets of a luxury brand
340k
USA
130k
Brazil
67k
Argentina
68k
Spain
136k
France
276k
Russia
41k
Dubai
«Tigerlily helps us to challenge our
Facebook Pages performance and move
towards their optimization.»
International Digital Director
for L'Oréal Luxe Designer Brands
Julie Ceccaldi

7. Define guidelines to orchestrate actions
2.
Enable your team to deliver strong performance by
providing a complete handbook.

8. A. Set goals B. Plan actions
C. Define workflow
& program
D. Specify KPIs
& reporting format

9. Measure your performance & reach your goals
3.
A clear vision of KPIs that matter
and how to control them.

10. Example :
Assessment scorecards
among L’Oréal luxury brands
«is audit allowed us to set targets for acquisition, engagement
and virality for each page. Quantitative and qualitative goals.»
BRAND
50+ data points
International Digital Director
for L'Oréal Luxe Designer Brands
Julie Ceccaldi

11. “e goals of our campaigns on Social Media is now clearly to follow
the way of R.O.I. since we have the tools to track performance of each
action thanks to the Tigerlily Platform and their teams.”
Julie Ceccaldi
International Digital Director
for L'Oréal Luxe Designer Brands

12. Empower your teams, launch efficient campaigns
and amplify them to meet your goals.
e Tigerlily 5Ps
Customer Success Services
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