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Be Visual. Be Social.

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Capitalize on pictures for your Social Media Strategy.

8 case studies for bringing your brand to life on Social Media.

Publié dans : Business
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Be Visual. Be Social.

  1. 1. BE VISUALBE SOCIAL CAPITALIZE ON PICTURES FOR YOUR SOCIAL MEDIA STRATEGY
  2. 2. « Photography is a reality so subtle that it becomes more real than reality. » ALFRED STIEGLITZ
  3. 3. ITHE VOICE OF YOURCOMMUNITY
  4. 4. Photography offersan alternative way tospread your message.L’homme libreby Yves Saint LaurentThe Yves Saint Laurent’s community has been asked togive its vision of freedom. An original way to adaptthe advertising campaign of “L’Homme Libre” onSocial Media, emphasizing the visual aspect topromote the new fragrance.7,162 photosshared on a dedicated Facebook Appvia the Instagram hashtag #Breakfree.
  5. 5. IIBUILD AUTHENTIC & CLOSERELATIONSHIPS
  6. 6. Let customers introduce yourproducts through their eyes& share the best stories withthe rest of your community.OVOmaltine Crunchyby OVOmaltineThe food brand OVOmaltine organized a successfulInstagram photo contest on its Facebook page topromote its new product, OVOmaltine Crunchy, andposted the best submissions on their Timeline.13,000 new fans in 1 month8,991 people talking about thisacross a community of 20,000 fans
  7. 7. IIITELL YOURSTORY
  8. 8. Photos capture a momentthat is gone forever,it’s a part of memento.Golden Momentsby Roland-GarrosThe French Tennis Federation has launched, on theRoland Garros Facebook page, the “Golden Moments”board collecting all the most legendary photos andvideos of the competition.10,000+ unique visitors
  9. 9. IVSHARING IS ALSO ABOUTENTERTAINMENT
  10. 10. Organize special operationsby letting your fans expresstheir talent on enjoyable topic.The Black Keys Photo Contestby SoshThe young and connected mobile brand, Sosh,asked its fans to submit their best photos ofvintage vehicles in connection with the oldChrysler van used on the cover of "ElCamino", a new album by The Black Keys.38,000 unique visitors500+ shared photos8,000 votes
  11. 11. VFROM VIRTUAL TO REAL
  12. 12. Extend the «IRL» experience toanimate and promote an event.Game Story Exhibitionby OrangeAt "Game Story", an exhibition about video games, the frenchmobile network provider Orange partnered with the stars of theUbisoft Studios. A digital photo booth allowed fans to take apicture with one of the "Raving Rabbits". Pictures were laterposted on their Facebook app to commemorate the experienceand let folks vote on their favorite photos.1,000+ participants in one week1,500 new fansrecruited on an event where the operator was partner.
  13. 13. VISHOWCASEYOUR PRODUCTS
  14. 14. Involve your communityat a deeper level.Quiksilver + Nokia Pollby SoshThe online communities for Sosh, Nokia, Quiksilver &Windows Phone are coming together to vote on thedesign of the new Nokia Lumia 610 Quiksilver, thefirst Windows Phone to be designed by users.Fans had to “Like” one of the three models proposed.600 earned likes
  15. 15. VIIPROVIDE WORLDWIDEEXPERIENCES
  16. 16. Think global, act local:offer multilingual and geolocalizedexperiences to mutualize your audience. Share your Rally experience by Fédération Internationale de l’Automobile The International Automobile Federation launched the largest interactive Facebook contest their industry has seen. Fans of Rally Around the World are invited to share their best photos taken during the International WRC Tour. 28,856 visits 587 shared photos 7,957 votes
  17. 17. VIIISPREAD YOUR MESSAGETO ALL THE SOCIAL WEB
  18. 18. Increase the virality ofyour campaigns throughcross-platform synergies.Ovomaltine Crunchyby OvomaltineOVOmaltine built a cross-channel campaign for itsphoto contest integrating Instagram, mobilephones, the Facebook Open Graph and thededicated hashtag #OVOCrunchy. They were ableto optimize their social presence to ensuremaximum participation.200,000 story impressions in 3 weeks
  19. 19. THE SOCIAL MARKETING PLATFORM Conversation Application Insights Social apps that include photosQuiz Photo Contest and many more! Content tabs Conversion
  20. 20. WE LOVE INSTAGRAM We deeply integrated the Instagram API into our platform, along with all its revolutionary features including Instagram connect and hashtag fetching. Let’s provide great social experiences by involving your community via the tools they love.
  21. 21. Tigerlily is an intelligent social media marketing platform. We help you optimize interactions with your fans and maximize their lifetime social value. CONTACT US VISIT WEBSITE

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