Curtis Barranoik presented on how companies can harness the power of customer relationship management (CRM) systems to manage new customers. CRM systems centralize customer data and provide a 360-degree view of customers. They help businesses attract more prospects, win new customers, and improve customer satisfaction. Maximizer CRM offers features like account and contact management, marketing automation, sales force automation, and customer service case management tailored for different business needs.

1. Managing New Customers Harnessing the power of CRM Presented by: Curtis Barranoik President Cencomp Systems Solutions Inc.

2. Web Leads Workflow

3. Web Leads: Collect data from web forms including any custom fields

4. Web Leads: Collect data from web forms including any custom fields

5. Web Leads: Data is sent via email

6. Web Leads: Or inserted directly into a database

7. Workflow Summarized

8. Business Challenges

10. What can a CRM program provide?

11. How CRM Solves These Challenges Attract more prospects ■ Win new customers ■ Improve customer satisfaction Centralize customer management throughout the lifecycle, with a 360 ○ view of the customer

12. Value of CRM – Companies Using CRM Outperform Non-CRM Users Source: AMI-Partners, 2007

14. Account and Contact Management

15. Time Management

16. Task Management

17. Email Management

20. Meeting the Needs of Your Business with Four Editions