Statistics - When facts count, 12.6.2017

1. Eurostat
Putting users first
ESAC Seminar
Statistics – When facts count
Helsinki, 12 June 2017
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Mariana Kotzeva
Acting Director General,
EUROSTAT

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The European Statistical System (ESS)
A partnership between Eurostat, all national statistical
institutes and other national authorities

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How does this partnership work?
• Collect and verify data, send
them to Eurostat
National
statistical
offices:
• Consolidates data
• Produces European aggregates
• Publishes official statistics for
Europe (European statistics)
Eurostat

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What do users expect from us?
European
statistics
to be:
Easily
accessible
Easy to
understand
Interactive
Reusable

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In a world of fast-food information and data deluge
European statistics should be visible and attractive
Producing high-quality statistics is not enough

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Focus on users
Better communication and
dissemination of statistics
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Two of the five key areas of the ESS
Vision 2020:

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New user-friendly entry to the Eurostat website

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News section "What's new?"
- launched last January

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Interactive infographics in national languages

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Being present where the users are
Country profiles
EU Economy
My Region
Eurostat apps:

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Modernising our publications:
going digital
Eurostat's first digital
publication released in
September 2016

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Interactive tools

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Using videos to explain and promote
our new products

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New technologies make it possible to improve dialogue
with users through social networks, blogs…
Permanent and direct dialogue with users

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2
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3. Open data
dissemination
4. Statistical
literacy,
communication
2. Visualisation and
digital products
1. User analysis
Increase dialogue
with users
An ESS Vision 2020 project to modernise dissemination of statistics
DIGICOM 2016-2019

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Statistics made easy:
interaction and visualisation

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Current developments in
visualisation
Sharing visualisations
in the ESS
Digital publication 'Women and
men in Europe' (Oct. 2017)

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• With potential users on
Facebook (since Nov.2016)
Comments, online polls
• With advanced users
Dedicated online platform
(from Sept. 2017)
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DIGICOM: User engagement

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• European Statistics Olympics
school year 2017-2018
• Statistics4beginners -Eurostat
website
• Massive open online course
(MOOC): planned cooperation
with Committee of the Regions
Teach users about statistics:
statistical literacy

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statistics
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• Pilot dissemination of statistics with
a different level of maturity
• Target: advanced users and scientific
community
• Launch 8 June of 3 products
responding to specific needs
• Seek feedback on the use of the
statistics and on the methodology
A new way to respond to users' needs:

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 Fast changing data to reflect evolving
needs of our users
 Post-truth environment – objective facts
less influential in shaping public opinion
than emotions or personal beliefs
 Lack of trust can lead to misuse of
statistics
 Making statistics closer to citizens
What next?