When it comes to keyword strategies with AdWords, it's best to think small and act big than the other way around

2. keywordstrategy keyword research ad groupimplementation

4. first rule of keyword strategy think search query, not keyword

9. second rule of keyword strategy select with care

10. questions that need answering on a post-it, sticking to your screen

11. Nike sneakers Nike webshop Nike shoes 22000 13000 225000

13. Nike cool shoes

14. Nike air max

16. broad match do not trust the google

17. broad match use it (only) to discover new queries

19. Goedkopenike sneakers

20. Sneakers van nike

22. broad match use it to discover what not to show up for

23. are you really cheap? it’s ok to be expensive

24. don’t have any negatives? go add them. now!

25. fifth rule of keyword strategy ad groups group ads not keywords

26. you have a keyword problem first sign of trouble:

28. 1513 keywords in a single ad group!

29. combine query themes target your ads & audiences

30. write ads to solve problems there’s that question again

31. improve & target bidding work the odds

32. example

33. cheap nike sneakers nike sneakers for kids discount nike sneakers cheaper nike nike sneaker store nike sneaker shop nike junior sneakers save nike sneakers nike sneakers shop buy nike sneakers children sneakers nike

34. cheap nike sneakers discount nike sneakers cheaper nike sneakers save nike sneakers nike sneaker store nike sneaker shop nike sneakers shop buy nike sneakers nike sneakers for kids nike junior sneakers children sneakers nike thisonecan go in anad-group of hisown

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