The Changing Landscape of Change Management. Current draft of Tim Creasey's presentation for ACMP DC.

1. Copyright Prosci 2014. All rights reserved. www.prosci.com
Prosci Change Management
The Changing Landscape
of Change Management
ACMP DC
June 12, 2014
Tim Creasey
Prosci
Chief Development Officer
tcreasey@prosci.com
208-333-7777
www.linkedin.com/in/timcreasey/
@timcreasey

2. Copyright Prosci 2014. All rights reserved. www.prosci.com
Change Management Timeline
Pre-1990
1990s
2000s
Coming
up

3. Copyright Prosci 2014. All rights reserved. www.prosci.com
Change Management Timeline
Pre-1990
1990s
2000s
Coming
up

4. Copyright Prosci 2014. All rights reserved. www.prosci.com
Change Management Timeline
Pre-1990
1990s
2000s
Coming
up

5. Copyright Prosci 2014. All rights reserved. www.prosci.com
Change Management Timeline
Pre-1990
1990s
2000s
Coming
up

6. Copyright Prosci 2014. All rights reserved. www.prosci.com
Change Management Timeline
Pre-1990
1990s
2000s
?
Coming
up

7. Copyright Prosci 2014. All rights reserved. www.prosci.com
Change Management Timeline
Pre-1990
1990s
2000s
Pre-1990 1990s 2000s Coming Up?
?
Coming
up

8. Copyright Prosci 2014. All rights reserved. www.prosci.com
Pre-1990 1990s 2000s Coming Up?
Arnold
Van Gennep
(1909)
Kurt
Lewin
(1951)
William
Bridges
(1979)
Richard
Beckhard
(1969)
foundations

9. Copyright Prosci 2014. All rights reserved. www.prosci.com
Pre-1990 1990s 2000s Coming Up?
Arnold
Van Gennep
(1909)
Kurt
Lewin
(1951)
William
Bridges
(1979)
Richard
Beckhard
(1969)
foundations

10. Copyright Prosci 2014. All rights reserved. www.prosci.com
Pre-1990 1990s 2000s Coming Up?
Arnold
Van Gennep
(1909)
Kurt
Lewin
(1951)
William
Bridges
(1979)
Richard
Beckhard
(1969)
foundations
Rites of passage:
Separation
Liminal
Reincorporation

11. Copyright Prosci 2014. All rights reserved. www.prosci.com
Pre-1990 1990s 2000s Coming Up?
Arnold
Van Gennep
(1909)
Kurt
Lewin
(1951)
William
Bridges
(1979)
Richard
Beckhard
(1969)
foundations
Rites of passage:
Separation
Liminal
Reincorporation

12. Copyright Prosci 2014. All rights reserved. www.prosci.com
Pre-1990 1990s 2000s Coming Up?
Arnold
Van Gennep
(1909)
Kurt
Lewin
(1951)
William
Bridges
(1979)
Richard
Beckhard
(1969)
foundations
Rites of passage:
Separation
Liminal
Reincorporation

13. Copyright Prosci 2014. All rights reserved. www.prosci.com
Pre-1990 1990s 2000s Coming Up?
Arnold
Van Gennep
(1909)
Kurt
Lewin
(1951)
William
Bridges
(1979)
Richard
Beckhard
(1969)
foundations

14. Copyright Prosci 2014. All rights reserved. www.prosci.com
Pre-1990 1990s 2000s Coming Up?
Arnold
Van Gennep
(1909)
Kurt
Lewin
(1951)
William
Bridges
(1979)
Richard
Beckhard
(1969)
foundations
Unfreeze
Move
Refreeze
Force Fields

15. Copyright Prosci 2014. All rights reserved. www.prosci.com
Pre-1990 1990s 2000s Coming Up?
Arnold
Van Gennep
(1909)
Kurt
Lewin
(1951)
William
Bridges
(1979)
Richard
Beckhard
(1969)
foundations
Unfreeze
Move
Refreeze
Force Fields

16. Copyright Prosci 2014. All rights reserved. www.prosci.com
Pre-1990 1990s 2000s Coming Up?
Arnold
Van Gennep
(1909)
Kurt
Lewin
(1951)
William
Bridges
(1979)
Richard
Beckhard
(1969)
foundations

17. Copyright Prosci 2014. All rights reserved. www.prosci.com
Pre-1990 1990s 2000s Coming Up?
Arnold
Van Gennep
(1909)
Kurt
Lewin
(1951)
William
Bridges
(1979)
Richard
Beckhard
(1969)
foundations
Father of
Organization
Development

18. Copyright Prosci 2014. All rights reserved. www.prosci.com
Pre-1990 1990s 2000s Coming Up?
Arnold
Van Gennep
(1909)
Kurt
Lewin
(1951)
William
Bridges
(1979)
Richard
Beckhard
(1969)
foundations

19. Copyright Prosci 2014. All rights reserved. www.prosci.com
Pre-1990 1990s 2000s Coming Up?
Arnold
Van Gennep
(1909)
Kurt
Lewin
(1951)
William
Bridges
(1979)
Richard
Beckhard
(1969)
foundations
Ending
Neutral
New Beginning

20. Copyright Prosci 2014. All rights reserved. www.prosci.com
Pre-1990 1990s 2000s Coming Up?
on the radar

21. Copyright Prosci 2014. All rights reserved. www.prosci.com
Pre-1990 1990s 2000s Coming Up?
on the radar
Change Acceleration Process (CAP)
Early 1990s

22. Copyright Prosci 2014. All rights reserved. www.prosci.com
Pre-1990 1990s 2000s Coming Up?
on the radar
Daryl
Conner
(1992)
Change Acceleration Process (CAP)
Early 1990s

23. Copyright Prosci 2014. All rights reserved. www.prosci.com
Pre-1990 1990s 2000s Coming Up?
on the radar
Daryl
Conner
(1992)
Todd
Jick
(1993)
Change Acceleration Process (CAP)
Early 1990s

24. Copyright Prosci 2014. All rights reserved. www.prosci.com
Pre-1990 1990s 2000s Coming Up?
on the radar
Daryl
Conner
(1992)
Todd
Jick
(1993)
Jeanenne
LaMarsh
(1995)
Change Acceleration Process (CAP)
Early 1990s

25. Copyright Prosci 2014. All rights reserved. www.prosci.com
Pre-1990 1990s 2000s Coming Up?
on the radar
Daryl
Conner
(1992)
Todd
Jick
(1993)
Jeanenne
LaMarsh
(1995)
John
Kotter
(1996)
Change Acceleration Process (CAP)
Early 1990s

26. Copyright Prosci 2014. All rights reserved. www.prosci.com
Pre-1990 1990s 2000s Coming Up?
on the radar
Daryl
Conner
(1992)
Todd
Jick
(1993)
Jeanenne
LaMarsh
(1995)
John
Kotter
(1996)
Spencer
Johnson
M.D.
(1998)
Change Acceleration Process (CAP)
Early 1990s

27. Copyright Prosci 2014. All rights reserved. www.prosci.com27
Pre-1990 1990s 2000s Coming Up?
Discussion:
Thoughts on why change
management emerged on
the radar in the 1990s
on the radar
Daryl
Conner
(1992)
Todd
Jick
(1993)
Jeanenne
LaMarsh
(1995)
John
Kotter
(1996)
Spencer
Johnson
M.D.
(1998)

28. Copyright Prosci 2014. All rights reserved. www.prosci.com
formalization
Processes and tools:
Organizational functions:
Positions and job roles:
Pre-1990 1990s 2000s Coming Up?

29. Copyright Prosci 2014. All rights reserved. www.prosci.com
formalization
Processes and tools:
Organizational functions:
Positions and job roles:
Pre-1990 1990s 2000s Coming Up?

30. Copyright Prosci 2014. All rights reserved. www.prosci.com
formalization
Processes and tools:
Organizational functions:
Positions and job roles:
Pre-1990 1990s 2000s Coming Up?
34%
55% 58% 60%
72%
79%
'03 '05 '07 '09 '11 '13
Percent of participants using a
structured approach

31. Copyright Prosci 2014. All rights reserved. www.prosci.com
formalization
Processes and tools:
Organizational functions:
Positions and job roles:
Pre-1990 1990s 2000s Coming Up?
34%
55% 58% 60%
72%
79%
'03 '05 '07 '09 '11 '13
Percent of participants using a
structured approach
35%
Provider/Thought-Leader (Prosci)
7%
Provider/Thought-Leader (Other)
28%
Combo/Hybrid/Mixture
18%
Internally Developed
12%
Consultant Provided

32. Copyright Prosci 2014. All rights reserved. www.prosci.com
formalization
Pre-1990 1990s 2000s Coming Up?
Processes and tools:
Organizational functions:
Positions and job roles:

33. Copyright Prosci 2014. All rights reserved. www.prosci.com
formalization
Pre-1990 1990s 2000s Coming Up?
Processes and tools:
Organizational functions:
Positions and job roles:
Director, Change Management
Change Management Specialist
Change Analyst
Change Manager
Change Management Consultant
Change Management Analyst
Manager – Organizational Change Management
H E L L O
my JOB is

34. Copyright Prosci 2014. All rights reserved. www.prosci.com
formalization
Pre-1990 1990s 2000s Coming Up?
Processes and tools:
Organizational functions:
Positions and job roles:
Director, Change Management
Change Management Specialist
Change Analyst
Change Manager
Change Management Consultant
Change Management Analyst
Manager – Organizational Change Management
H E L L O
my JOB is
2011 2013
43% 52%
< 1 year 1 to 3 years 3 to 6 years > 6 years
20% 37% 25% 17%
Organization has CM job roles

35. Copyright Prosci 2014. All rights reserved. www.prosci.com
formalization
Pre-1990 1990s 2000s Coming Up?
Processes and tools:
Organizational functions:
Positions and job roles:
22% 21%
14% 14%
12%
10%
7%
0%
10%
20%
PMO HR IT Ops/
Bus
Corp/
Shared
OD Ind.

36. Copyright Prosci 2014. All rights reserved. www.prosci.com
formalization
Pre-1990 1990s 2000s Coming Up?
Processes and tools:
Organizational functions:
Positions and job roles:

37. Copyright Prosci 2014. All rights reserved. www.prosci.com
formalization
Pre-1990 1990s 2000s Coming Up?
Processes and tools:
Organizational functions:
Positions and job roles:
 2011
36%
2013
38%
Organization has CMO
(dedicated functional group)

38. Copyright Prosci 2014. All rights reserved. www.prosci.com
formalization
Pre-1990 1990s 2000s Coming Up?
Processes and tools:
Organizational functions:
Positions and job roles:
Where to put it? + O -
Cross-organizational reach
Access to projects/changes (early)
Alignment with purpose
Reputation, credibility, respect
Aligned to direction and culture
Proximity to executives
*Supportive sponsor
 2011
36%
2013
38%
Organization has CMO
(dedicated functional group)

39. Copyright Prosci 2014. All rights reserved. www.prosci.com
formalization
Pre-1990 1990s 2000s Coming Up?
Processes and tools:
Organizational functions:
Positions and job roles:
21%
18%
14%
10% 10% 9%
6% 3%
0%
10%
20%
PMO HR IT Corp/
Shared
OD Strat/
Transf
Ops/
BUs
Exec
report

40. Copyright Prosci 2014. All rights reserved. www.prosci.com
formalization
Pre-1990 1990s 2000s Coming Up?
BONUS:
Formalization
of profession

41. Copyright Prosci 2014. All rights reserved. www.prosci.com
formalization
Pre-1990 1990s 2000s Coming Up?
BONUS:
Formalization
of profession
2009
2011
2014+

42. Copyright Prosci 2014. All rights reserved. www.prosci.com
formalization
Pre-1990 1990s 2000s Coming Up?
BONUS:
Formalization
of profession
Chapters Conferences
Standards and
Certification
2009
2011
2014+

43. Copyright Prosci 2014. All rights reserved. www.prosci.com
formalization
Pre-1990 1990s 2000s Coming Up?
BONUS:
Formalization
of profession
Chapters Conferences
Standards and
Certification
2009
2011
2014+
Chapters Conferences
Standards and
Certification

44. Copyright Prosci 2014. All rights reserved. www.prosci.com
formalization
Pre-1990 1990s 2000s Coming Up?
BONUS:
Formalization
of profession
Chapters Conferences
Standards and
Certification
2009
2011
2014+
Chapters Conferences
Standards and
Certification
Chapters Conferences
Standards and
Certification

45. Copyright Prosci 2014. All rights reserved. www.prosci.com
Pre-1990 1990s 2000s Coming Up?

46. Copyright Prosci 2014. All rights reserved. www.prosci.com
1. Awareness of need
2. Broader application
3. Leadership support
4. More CMOs
5. Increased use of methodology
6. Emphasis on plans
7. Focus on individual
8. Need to manage portfolio
9. Engagement with PM
Pre-1990 1990s 2000s Coming Up?
Internal Trends:
Next two years
1. Maturation of the practices
2. Internal capability building
3. Expansion as profession
4. Acceptance
5. Integration with PM
6. Greater application
External Trends:
Next five years

47. Copyright Prosci 2014. All rights reserved. www.prosci.com
1. Awareness of need
2. Broader application
3. Leadership support
4. More CMOs
5. Increased use of methodology
6. Emphasis on plans
7. Focus on individual
8. Need to manage portfolio
9. Engagement with PM
Pre-1990 1990s 2000s Coming Up?
Internal Trends:
Next two years
1. Maturation of the practices
2. Internal capability building
3. Expansion as profession
4. Acceptance
5. Integration with PM
6. Greater application
External Trends:
Next five years

48. Copyright Prosci 2014. All rights reserved. www.prosci.com
1. Awareness of need
2. Broader application
3. Leadership support
4. More CMOs
5. Increased use of methodology
6. Emphasis on plans
7. Focus on individual
8. Need to manage portfolio
9. Engagement with PM
Pre-1990 1990s 2000s Coming Up?
Internal Trends:
Next two years
1. Maturation of the practices
2. Internal capability building
3. Expansion as profession
4. Acceptance
5. Integration with PM
6. Greater application
External Trends:
Next five years

49. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?

50. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Increased
application

51. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Increased
application
Maturation of the
practice and profession
+

52. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Increased
application
Maturation of the
practice and profession
Increased internal
capabilities
+
+

53. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Increased
application
Maturation of the
practice and profession
Increased internal
capabilities
+
+
Changing role of
the CM SME

54. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Increased
application
Maturation of the
practice and profession
Increased internal
capabilities
+
+

55. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Increased
application
Maturation of the
practice and profession
Increased internal
capabilities
+
+
More types
of projects

56. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Increased
application
Maturation of the
practice and profession
Increased internal
capabilities
+
+
More types
of projects
More parts of
the organization

57. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Increased
application
Maturation of the
practice and profession
Increased internal
capabilities
+
+
More types
of projects
More parts of
the organization
More
organizations

58. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Increased
application
Maturation of the
practice and profession
Increased internal
capabilities
+
+

59. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Increased
application
Maturation of the
practice and profession
Increased internal
capabilities
+
+
Sophistication
toward simplification

60. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Increased
application
Maturation of the
practice and profession
Increased internal
capabilities
+
+
Sophistication
toward simplification
Inclusion of new
“technologies”

61. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Increased
application
Maturation of the
practice and profession
Increased internal
capabilities
+
+
Sophistication
toward simplification
Inclusion of new
“technologies”
Standards and
certification

62. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Increased application
Increased internal
capabilities
+
+
Maturation of the
practice and profession

63. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Increased application
Increased internal
capabilities
+
+
Hardwiring into
change processes
Maturation of the
practice and profession

64. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Increased application
Increased internal
capabilities
+
+
Hardwiring into
change processes
Standard work
stream for any change
Maturation of the
practice and profession

65. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Increased application
Increased internal
capabilities
+
+
Hardwiring into
change processes
Standard work
stream for any change
Growing individual
skills throughout
Maturation of the
practice and profession

66. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Changing role of
the CM SME

67. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Changing role of
the CM SME
“Democratization” of
change management

68. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Changing role of
the CM SME
“Democratization” of
change management
Enabling others
through coaching and
consultative support

69. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Changing role of
the CM SME
“Democratization” of
change management
Enabling others
through coaching and
consultative support
Continued shift from
“what we do”
to “what we deliver”

70. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
70
Pre-1990 1990s 2000s Coming Up?
Change Management + Project Management

71. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
71
Pre-1990 1990s 2000s Coming Up?
Change Management + Project Management
Couldn’t
get the time
of day
2000s

72. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
72
Pre-1990 1990s 2000s Coming Up?
Change Management + Project Management
Couldn’t
get the time
of day
Heightened
awareness,
acknowledgement,
interest
2000s 2010s

73. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
73
Pre-1990 1990s 2000s Coming Up?
Change Management + Project Management
PMI
®
Couldn’t
get the time
of day
Heightened
awareness,
acknowledgement,
interest
2000s 2010s 2013

74. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
74
Pre-1990 1990s 2000s Coming Up?
Change Management + Project Management
PMI
®
?
Couldn’t
get the time
of day
Heightened
awareness,
acknowledgement,
interest
Converge
Cannibalize
2000s 2010s 2013 2014+

75. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Change Management + Organization Development

76. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Change Management + Organization Development
?

77. Copyright Prosci 2014. All rights reserved. www.prosci.com
The Landscape
I’m seeing
Pre-1990 1990s 2000s Coming Up?
Change Management + Organization Development
Definition
Purpose
Scope
Objectives
Approach
“Unit of change”
Role in solution design
Tools used in action
Treatment of culture
Relationship with PM
Org structure/Job roles
?

78. Copyright Prosci 2014. All rights reserved. www.prosci.com
?Pre-1990
1990s
2000s
Coming
up
Learn more at www.prosci.com