A quick overview on what you should be focusing on as you prepare to create a marketing plan for your small business.

1. Marketing
101
You’ve Built The Business
Now It’s Time To Get The Word Out
CT Business Solutions | Marketing & Design Strategies

2. Marketing Defined
“Marketing is a form of communication between you and
your customers with the goal of selling your product or
service to them. Communicating the value of your product
or service is a key aspect of marketing.”
Entrepreneur.com

3. Two-Headed Monster
PLANNING
The backbone of any successful
marketing strategy revolves around
the type and quality of content that
a company is able to put forth. If you
can create original and engaging
pieces of content, you will be
converting your audience members
into paying customers at a very high
rate.
When it comes to marketing your small business, there are two
major factors that should be getting the brunt of your focus.
You need to create a comprehensive
3-month plan when it comes to the
overall marketing strategy for your
business. Without this plan to govern
your actions, you will miss out on
valuable analytics and possibly
thousands of potential
customers/clients.
CONTENT

4. Your Strategy Guide
There are three rules to keep
in mind when creating your
first marketing plan:
1. Include Short/Long Term
Goals
2. Be As Detailed As
Possible
3. Break Your Plan Into 3-
Month Chunks

5. Short & Long-Term Goals
Short-Term Goals
These goals should be part of your overarching
long-term goals, while still being realistically
achievable and measurable.
Long-Term Goals
These goals will establish the overall goals for
what your marketing strategy aims to
accomplish. These are typically more abstract
and deal with ideals rather than concrete
statistics.
Examples:
• Publish 2 blog posts per week
• Generate 5 new phone calls per week
• Convert 5 social media followers/fans
into paying customers per month
Examples:
• Increase social media audience conversion
month-over-month
• Maintain steady growth of blog readers
• Decrease cost of overall customer
conversions/acquisitions

6. Sample Marketing Timeline
Create a detailed and date-specific timeline for your anticipated marketing campaign
strategies. Using specific dates allows for a sense of urgency while giving you a
measurable to analyze once the campaign has been completed.

7. • “How To” Posts
• Online Quizzes
• Picture Lists
3 Types of Content
That People Love to Share

8. Two-Headed Monster
The backbone of any successful
marketing strategy revolves around
the type and quality of content that
a company is able to put forth. If you
can create original and engaging
pieces of content, you will be
converting your audience members
into paying customers at a very high
rate.
You need to create a comprehensive
3-month plan when it comes to the
overall marketing strategy for your
business. Without this plan to govern
your actions, you will miss out on
valuable analytics and possibly
thousands of potential
customers/clients.
3 Types of Content
That People love to Share

9. Two-Headed Monster
The backbone of any successful
marketing strategy revolves around
the type and quality of content that
a company is able to put forth. If you
can create original and engaging
pieces of content, you will be
converting your audience members
into paying customers at a very high
rate.
You need to create a comprehensive
3-month plan when it comes to the
overall marketing strategy for your
business. Without this plan to govern
your actions, you will miss out on
valuable analytics and possibly
thousands of potential
customers/clients.
3 Types of Content
That People love to Share

10. Two-Headed Monster
The backbone of any successful
marketing strategy revolves around
the type and quality of content that
a company is able to put forth. If you
can create original and engaging
pieces of content, you will be
converting your audience members
into paying customers at a very high
rate.
You need to create a comprehensive
3-month plan when it comes to the
overall marketing strategy for your
business. Without this plan to govern
your actions, you will miss out on
valuable analytics and possibly
thousands of potential
customers/clients.
3 Types of Content
That People love to Share

11. Other Content
There are countless ways that
you can take advantage of in
order to get your message to
the public.
While some are definitely easier
than others, a combination of
different channels will give off a
professional presence to your
audience while building a
consistent brand image for your
company.
Types of Other Content:
• YouTube Videos
• Weekly/Bi-Weekly Podcast
• Infographics
• eBooks
• News Articles
• Guest-Posting for Blogs
• Webinars
• Physical Newsletters
• Email Campaigns

12. Marketing
101
CT Business Solutions
Marketing & Design Strategies
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