Perfect your LinkedIn profile - do's and don'ts

1. Welcome to Rock Your Profile
Derrick A. Smerchansky
Sr. Enterprise AE, Technology Lead

2. Our
agenda
01 Grow Your Network
02 Why LinkedIn?
03 Your Profile, Your Story
04 Beyond Your LinkedIn Profile
R O C K Y O U R P R O F I L E

3. Connect with LinkedIn Nearby
T O K I C K O F F …
1. Activate Bluetooth on your mobile device.
2. In the LinkedIn mobile app, tap the My Network tab.
3. Tap Find Nearby at the top of the screen.
4. Follow the prompts to settings to allow LinkedIn to
connect to your device.
5. You can now discover others nearby while viewing
the Find Nearby screen.
6. Tap the name of a member's profile to start
connecting!

4. Get to know
LinkedIn

5. Create economic opportunity
for every member of the
global workforce
O U R V I S I O N

6. Connect the world’s professionals
to make them more productive
and successful
O U R M I S S I O N

7. v
Why
LinkedIn?

8. Connect to opportunity
O U R V A L U E P R O P O S I T I O N

9. 610M+
Members
30M+
Companies
20M+
Jobs
50K+
Skills
84K+
Schools
The Power of LinkedIn
16M+ Members In Canada

10. Your profile,
your story

11. Add a photo
STEP 1
Members with a photo get up to:
9x more connection requests
21x more Profile views
36x more messages

12. Add your industry
STEP 2
Members with industry information
receive up to 9x more Profile views
More than 300K people search by
industry on LinkedIn every week.

13. Draft a compelling
summary
STEP 3
Your “elevator pitch”
Focus on career accomplishments
and aspirations
40+ words

14. Detail your work
experience
STEP 4
Member with up-to-date positions
receive up to:
5x more connection requests
8x more Profile views
10x more messages

15. Add examples of
your work
STEP 5
Upload photos, presentations,
and videos
Give a dynamic, visually
appealing representation of
your professional story

16. Add volunteer
experience
STEP 6
Members who add volunteer
experience and causes get up to 6x
more Profile views than those
without

17. Add skills & get
endorsed
STEP 1
Members who add 5 or more
skills receive up to 17x more
Profile views

18. Request a
recommendation
STEP 2
Recommendations help build you
credibility and validate your skills

19. And don’t forget about…
LO C AT I O N E D U C AT I O N P U B L I C AT I O N S A C C O M P L I S H M E N T S

20. Build Thought
Leadership
Your Voice on LinkedIn

21. Sharing updates vs. publishing posts
H E L P I N G YO U G R OW A N D E N G A G E YO U R N E T WO R K
Share links, articles, images,
quotes or anything else your
followers might be interested
in
Updates
Deeply explore topics that
matter to you, then watch
the comments to see your
impact
Publishing

22. Share status
updates
SHARING UPDATES

23. 1. Share your authentic voice
2. Post frequently
3. Start a conversation or share your point
of view
4. Include rich media to increase engagement
5. Create an opportunity for reciprocity
Best practices for
sharing updates

24. Becomes part
of your profile
Gets shared
with your network
Reaches the largest
group of professionals
assembled online
Publishing on LinkedIn

25. Start on your
homepage
PUBLISHING

26. 1. Create a headline that captures attention
2. Include a photo to stand out
3. Be authentic, use your voice
4. Think about your audience
5. Article length matters
Best practices for
publishing content

27. Track your
progress
PUBLISHING

28. Gain
Knowledge
and Insights

29. Follow
companies
GAIN KNOWLEDGE

30. Follow
influencers
GAIN INSIGHTS

31. Advanced search
filters help you find
what’s important
SEARCH AT SCALE

32. See the news,
content and posts
that matter most
CUSTOMIZE YOUR FEED

33. Questions?