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Investor Pitch Deck
Vision / Elevator Pitch
We are Google Maps for Beer on Tap
Traction
Completed In Process
Market Opportunity
64.8 Million Americans drink over 106 Billion
dollars worth of beer a year. There are only a
handful of apps on the landscape that show this
valuable market where to get their favorite beer
and most of them are inaccurate or spotty at best
since the data is crowdsourced.
We can provide this thirsty market with the most
accurate, up to date beer location data opening up
an opportunity to sell consumption data to the
breweries while offering an automated ad platform.
The Problem
When beer seekers want to drink their brand of beer
they’re guessing that the bar they’re meeting their
buddies at carries what they want. If our user wants
a micro brew it’s a real gamble.
Current Solutions
There are crowdsourced apps that will show bar
reviews and maybe some of the beers the bar has if
the crowdsources bother to enter that data. What’s
On Tap solves this problem using big data that will
accurately show all beers available while on the go.
Product  Service
We provide a simple and powerful interface allowing
our users to find what they want.
1. Show all beers near you
2. Search for a certain beer near you
3. Show all beers at a barstore location
Our data is so good and accurate because it’s not
crowdsourced but is sourced straight from the
distributor. With this data feed we can show every
beer that’s sold at any location including all micro
brews automatically.
Revenue Model
We are a pre-revenue start-up with excellent traction
looking to monetize our app in the following ways:
1. Ad placement in the app (Google AdsBreweries)
2. Proximity alerts for users from breweries
3. Sell real-time consumption data to breweries
through our API implementation
1. Including user demographic, user proximity,
user consumption and barstore data …
4. Sell OnDemand Reports to Breweries not able to
take advantage of our API offering
Marketing & Growth
Strategy
Breweries: We’ll get in front of the 3600 non-brew pub
breweries through various campaigns including, face to face
starting from the top down, trade show attendance, email
marketing, trade paper publications and association proxy
introductions. From here we’ll get their marketing dollars to
push their beers to our user base through in-app ads and
proximity alert advertising.
App Users: We’ll advertise heavily on all relevant sports
arena events while piggy backing our logo placement on
supporting brewery's advertising campaigns, web sites,
emails and customer communications.
Team
Tim Hagerty – Founding Member  CEO  CTO. Tim has been creating
automated solutions for over 10 years and has 2 patents to his name
for unique automation software. Tim has most recently served as CTO
of GCC Innovative Technologies where he creates and brings to
market web based automation solutions. Tim is also a beer enthusiast
who’s looking to bring the data world and the beer consumption world
together for mutual benefit.
Oscar Andino – Founding Member  Lead Marketing Executive. Oscar
is a first generation American born to Guatemalan parents and has
been in the marketing and bar industry for over 7 years. Oscar has
closed more deals and sold more beer than can be measured.
Through Oscar’s role as lead marketing executive he will bring the
same tenacity and planning to this role as he signs up both Breweries
and app users alike.
Financials
Development, office and advertising costs drive the majority of
expenses while the revenue portion reflects ad revenue and
an increasing scale of API data sales per the US based
brewery market starting at a .001% penetration ending with
15% market share for API access sales. We feel this is
conservative.
FY1 FY2 FY3 FY4 FY5
Number of app users 50,000 500,000 3,000,000 4,500,000 7,500,000
Revenues $ 850,000.00 $ 7,600,000.00 $ 45,100,000.00 $ 67,600,000.00 $ 112,600,000.00
Direct Expense $ 750,000.00 $ 1,250,000.00 $ 1,450,000.00 $ 1,650,000.00 $ 2,000,000.00
Gross Profit $ 100,000.00 $ 6,350,000.00 $ 43,650,000.00 $ 65,950,000.00 $ 110,600,000.00
Gross Profit (%) 12% 84% 97% 98% 98%
Other Expenses $ 150,000.00 $ 250,000.00 $ 350,000.00 $ 500,000.00 $ 1,000,000.00
EBITDA $ (50,000.00) $ 6,100,000.00 $ 43,300,000.00 $ 65,450,000.00 $ 109,600,000.00
Depreciation $ - $ - $ - $ - $ -
Amortization $ - $ - $ - $ - $ -
Interest Expense $ - $ - $ - $ - $ -
Income Tax Expense $ - $ 2,135,000.00 $ 15,155,000.00 $ 22,907,500.00 $ 38,360,000.00
Net Income $ (50,000.00) $ 3,965,000.00 $ 28,145,000.00 $ 42,542,500.00 $ 71,240,000.00
Competition
We are an integral cog in the larger beer machinery in
that we provide a full life cycle of beer consumption
with unique value to all involved parties based on
valuable new data collected on multiple fronts.
We’re unique in that we provide a service to our end
user that no one has ever done before while providing
consumption data and an automated real-time
advertising platform. Our knowledge of big data and
automation technologies is driving this collaboration
and adding value to every party involved.
Investment
We are seeking to raise $3.5 Million dollars in
investment in exchange for 20% equity share of our
company. We would like to raise this amount by Aug
15th 2016 and being a new offering are 100% owned.
Capital outlay:
Technology / Product development/ Capital expenses /
equipment
$1.1 MIL
IP patent, copy write, trademark work / Reserves $750 K
Founder salaries $400 K
Sales & Marketing / Travel / Support $1.25 MIL

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Whats on tap investor slides

  • 2. Vision / Elevator Pitch We are Google Maps for Beer on Tap
  • 4. Market Opportunity 64.8 Million Americans drink over 106 Billion dollars worth of beer a year. There are only a handful of apps on the landscape that show this valuable market where to get their favorite beer and most of them are inaccurate or spotty at best since the data is crowdsourced. We can provide this thirsty market with the most accurate, up to date beer location data opening up an opportunity to sell consumption data to the breweries while offering an automated ad platform.
  • 5. The Problem When beer seekers want to drink their brand of beer they’re guessing that the bar they’re meeting their buddies at carries what they want. If our user wants a micro brew it’s a real gamble. Current Solutions There are crowdsourced apps that will show bar reviews and maybe some of the beers the bar has if the crowdsources bother to enter that data. What’s On Tap solves this problem using big data that will accurately show all beers available while on the go.
  • 6. Product Service We provide a simple and powerful interface allowing our users to find what they want. 1. Show all beers near you 2. Search for a certain beer near you 3. Show all beers at a barstore location Our data is so good and accurate because it’s not crowdsourced but is sourced straight from the distributor. With this data feed we can show every beer that’s sold at any location including all micro brews automatically.
  • 7. Revenue Model We are a pre-revenue start-up with excellent traction looking to monetize our app in the following ways: 1. Ad placement in the app (Google AdsBreweries) 2. Proximity alerts for users from breweries 3. Sell real-time consumption data to breweries through our API implementation 1. Including user demographic, user proximity, user consumption and barstore data … 4. Sell OnDemand Reports to Breweries not able to take advantage of our API offering
  • 8. Marketing & Growth Strategy Breweries: We’ll get in front of the 3600 non-brew pub breweries through various campaigns including, face to face starting from the top down, trade show attendance, email marketing, trade paper publications and association proxy introductions. From here we’ll get their marketing dollars to push their beers to our user base through in-app ads and proximity alert advertising. App Users: We’ll advertise heavily on all relevant sports arena events while piggy backing our logo placement on supporting brewery's advertising campaigns, web sites, emails and customer communications.
  • 9. Team Tim Hagerty – Founding Member CEO CTO. Tim has been creating automated solutions for over 10 years and has 2 patents to his name for unique automation software. Tim has most recently served as CTO of GCC Innovative Technologies where he creates and brings to market web based automation solutions. Tim is also a beer enthusiast who’s looking to bring the data world and the beer consumption world together for mutual benefit. Oscar Andino – Founding Member Lead Marketing Executive. Oscar is a first generation American born to Guatemalan parents and has been in the marketing and bar industry for over 7 years. Oscar has closed more deals and sold more beer than can be measured. Through Oscar’s role as lead marketing executive he will bring the same tenacity and planning to this role as he signs up both Breweries and app users alike.
  • 10. Financials Development, office and advertising costs drive the majority of expenses while the revenue portion reflects ad revenue and an increasing scale of API data sales per the US based brewery market starting at a .001% penetration ending with 15% market share for API access sales. We feel this is conservative. FY1 FY2 FY3 FY4 FY5 Number of app users 50,000 500,000 3,000,000 4,500,000 7,500,000 Revenues $ 850,000.00 $ 7,600,000.00 $ 45,100,000.00 $ 67,600,000.00 $ 112,600,000.00 Direct Expense $ 750,000.00 $ 1,250,000.00 $ 1,450,000.00 $ 1,650,000.00 $ 2,000,000.00 Gross Profit $ 100,000.00 $ 6,350,000.00 $ 43,650,000.00 $ 65,950,000.00 $ 110,600,000.00 Gross Profit (%) 12% 84% 97% 98% 98% Other Expenses $ 150,000.00 $ 250,000.00 $ 350,000.00 $ 500,000.00 $ 1,000,000.00 EBITDA $ (50,000.00) $ 6,100,000.00 $ 43,300,000.00 $ 65,450,000.00 $ 109,600,000.00 Depreciation $ - $ - $ - $ - $ - Amortization $ - $ - $ - $ - $ - Interest Expense $ - $ - $ - $ - $ - Income Tax Expense $ - $ 2,135,000.00 $ 15,155,000.00 $ 22,907,500.00 $ 38,360,000.00 Net Income $ (50,000.00) $ 3,965,000.00 $ 28,145,000.00 $ 42,542,500.00 $ 71,240,000.00
  • 11. Competition We are an integral cog in the larger beer machinery in that we provide a full life cycle of beer consumption with unique value to all involved parties based on valuable new data collected on multiple fronts. We’re unique in that we provide a service to our end user that no one has ever done before while providing consumption data and an automated real-time advertising platform. Our knowledge of big data and automation technologies is driving this collaboration and adding value to every party involved.
  • 12. Investment We are seeking to raise $3.5 Million dollars in investment in exchange for 20% equity share of our company. We would like to raise this amount by Aug 15th 2016 and being a new offering are 100% owned. Capital outlay: Technology / Product development/ Capital expenses / equipment $1.1 MIL IP patent, copy write, trademark work / Reserves $750 K Founder salaries $400 K Sales & Marketing / Travel / Support $1.25 MIL