One-day training course delivered in London to an audience of HR practitioners, marketing professionals, recruiters and recruitment advertising agencies.
2. Contents 3-4 Introduction to Fluid 5-6 Definitions 7-8 Looking for the X factor in a job brand 9-10 Building competitive advantage 11-12 Rules of attraction 13-15 Research costs 16-17 Talent and the recruitment marketing mix 18-19 The employee platform 20-21 The strategic platform 22-23 Excellence framework 24-25 Creating a successful employee value proposition 26-27 Employer brand development and communication 28-29 What is actively managed? 30-31 Working on digital platforms 32-33 Real-life example 34-35 Bringing the employer brand to life 36-37 Limiting reputation damage after job cuts 38-44 Developing and maintaining the employer brand 45-46 The future of employer branding and HR 47-48 Exercise 49-50 Case studies 51-52 Conclusion and questions