This document provides an overview of social media platforms and their potential uses for job searching. It discusses Facebook, Google, LinkedIn, and Twitter. For each platform, it describes the founding, key features, examples of good personal profiles, and relevant corporate or job search accounts. The conclusion poses questions but does not provide answers. The document is intended to educate about using social media to facilitate and enhance one's job search and professional networking activities.

1. PCAS by Timothy Holden December 2010

2. Page 2 Contents 3-4 Introduction 5-7Social media 8-13 Facebook 14-16 Google 17-21 LinkedIn 22-27 Twitter 28-29 Conclusion and questions

3. Page 3 Introduction

4. Page 4 Who is Timothy Holden? Arrived in Toronto from England in October 2010 Wife (Hilary) transferred with the same organisation to their Toronto office from the UK, working in transport and transit systems 10 years in banking 12 years in personnel Running own business since 2006 as a self-employed trainer and human resources consultant

5. Page 5 Social media

7. Job boards

8. Own websiteSocial media (1 of 2)

10. flickr.com

11. glassdoor.com

12. youtube.comSocial media (2 of 2)

13. Page 8 Facebook

14. Page 9 Facebook (1 of 5)

16. Founded in 2004 by Mark Zuckerberg, initially as an exclusive network for Harvard students

18. Careers at Servisair Canada (Find Jobs) 782

19. Jobs in Toronto, Canada 666

20. Canada IT jobs 426

21. Sports Career Guide Canada 343

22. Airline employees of Facebook-30849 members

24. Shannon Skinner

28. Established by Larry Page and Sergey Brin in 1997 following a year after they began collaborating on the search engine Backrub

30. Excluding some results

31. Finding similar websites

32. Searching inside a website

33. Google phone directory

34. Google map lookout

35. Google dictionary

36. www.youtube.com/watch?v=0dUuCRPgNcUGoogle (2 of 2)

37. Page 17 LinkedIn

38. Page 18 www.linkedin.com Founded in 2002 by Reid Hoffman, as a business-oriented site 70M users worldwide 2M users in Canada (March 2010) LinkedIn (1 of 4)

40. Join a group

41. Contribute to group discussions

42. Obtain recommendations

43. Find jobs

44. Research potential employers

46. ca.linkedin.com/in/adudleybrown

47. ca.linkedin.com/in/jaffery

49. Social scientists

50. 254 members

51. Job search

54. Created by Jack Dorsey in 2006

55. Free micro-blogging service that enables users to post (140 characters as a maximum) and read each other’s updates (tweets)

56. Unlike Facebook the tweets are searchable, even in terms of content that is not being followed

58. 140 character posts

59. Create a profile, link your resume

60. Follow people from target employers

61. Follow Twitter accounts of relevant organizations

62. Use Twitter tools like TweetmyJob

63. twitterjobsearch.com

64. twitter.com/canadajobsearch

66. briansoliveira

67. farhadam

68. marianogigante

70. bbycanadajobs

71. loblawcareers

73. canadajobsearch

74. careerbacon

76. Page 29 Conclusion Summary Questions