Learn how to recruit like a start up by Paul DeBettignies

1. Recruit Like A Start Up!
March 2015

2. • 17+ years as an IT Recruiter
• Author of Minnesota Headhunter blog
• Frequent local and national speaker on Recruiting/HR, Career
and Social Media topics
• Founder of Midwest Recruiting Bootcamp
• Active in the Minneapolis & St Paul technology, marketing and
social media community as a sponsor, volunteer & mentor

3. I suffer from a Minnesota Nice, Midwest,
Scandinavian upbringing also known as…

4. I don’t like to promote myself syndrome

5. And… I am an introvert

8. Tools In The (My) Recruiter Tool Chest
“Traditional”:
•Phone
•Web site
•Career Page
•Big Job Boards
•Niche Job Boards
•Newsletter
•Networking Events
“Online”:
•LinkedIn
•Facebook
•Twitter
•Blogs
•YouTube
•RSS/Email Feeds
•PPC/SMS

10. Think about your profiles…

11. Would you connect with you?
Would you call you back?

12. Be specific about your location and industry (add city of not in
the nearest metro area)
Use the “Headline” as a way to attract visitors
Include what you do or what you are looking for
Add a photo (professional, not casual)

14. Linkedin Flirting

17. Twitter
• Include “real name”, nearest large city, keywords, buzzwords
• “Follow” local “cool kids”, industry leaders, groups, those in the know
• Search/follow Skill Sets, Titles, HR & Recruiters
• Add yourself to directories
• Find others lists
• Groups: #tchra #smbmsp - #mnrec - #minnebar #mnshrm
• Twitter Search

19. URL Shorteners
Used primarily for Twitter to shorten really long URL’s
to save characters (you only get 140).
Also gives you some metrics.

23. Facebook
• Include resume
• Follow other company
pages
• Join/participate in groups
• Connect with your
network
• Consider making
“Education and Work”
public

24. Linkedin, Facebook & Twitter Updates
Share links to:
Events/conferences
Seminars/webinars
Industry articles/news/statistics/blog posts
Local business articles/news/statistics/blog posts
Ask/give advice
Ask/answer questions
Reply to others
Forward others updates

28. Create a content schedule

30. Content For Candidates

49. Candidate experience

50. Recruiting And Dating...
Do they like us
Unreasonable expectations
Baggage
Playing hard to get
Set expectations
Blind date and being set up
Making a commitment

51. <24 hours

52. My name is Paul DeBettignies and I help XXXXXXXX with their recruiting.
Do you have time for a phone call the next couple of days?
Here is what to expect...
- We might chat for 30-45 minutes
- I will fill you in on XXXXXXXXX and the team.
- Talk a bit about your experience, what you are looking for in a
job/career/company
- Talk a bit about salary and compensation things
I promise this will be a casual conversation, no gotcha and certainly no "tell
me a time when..." questions. We save those for later.
This is an opportunity for you and I to get to know each other.
What do you think?

54. <10 Calendar Days

55. Hiring Managers

56. STOP waiting for people to find you

57. “You can't stay in your corner of the Forest
waiting for others to come to you. You have to
go to them sometimes.”

58. Attending an event and know no one?
Contact/introduce yourself to the host

59. Find the cool kids

60. Who do you know who…?

61. Average IT salary increase:
1% - 3%

62. Salary increase when switching companies:
5% - 10%

70. Think about your internal job posts…

71. And your external job ads…

72. Do you like them?

73. Or do they suck?

74. What story are you telling?

75. Do some competitive research…

79. How many seconds is someone looking at your job
post?

80. Do you need Superman… Clark Kent… Jimmy Olson?

88. Candidate Pipeline: Hunting and Farming

89. Create Your Farm Team

90. Google Analytics: career page visits, job post views,
applications

92. Thank You!