use http://tsc.li/smart (or code validatedesign) to get an extended Trial. The slides from my talk at the World Information Architecture Day 2020 in Zürich.

1. Validate your
Navigation Architecture
World information architecture day 2020 (Zurich)

2. Tim Schoch
UX Design Freelancer
+ since this morning: validate.design

3. Qualitative
analytics

4. Website Smartlook
tsc.li/smart

9. But… how?

10. … BY reverse engineering it
1. Successful Funnels
2. Identify struggles
3. Is it a pattern?
4. Analyse drop-outs

11. why?

12. qualitative
quantitative
ux Study,
interview
Analytics,
A/B TESTING

13. qualitative
quantitative
ux Study,
interview
Qualitative
analytics
Analytics,
A/B TESTING

14. ux Study,
interview
Qualitative
analytics
Analytics,
A/B TESTING
qualitative
quantitative
$$$ / big Effort
$ / small Effort

15. New stuff to test
Actual Ux study + focused Ux studies
Qualitative analytics

16. try it
tim@validate.design
@validatedesignQuestions?
smartlook.com
code: validatedesign
(+1 Month Trial)