#TimeCareerFair: Editorial + Design

1. May 7, 2013
Presented by Learning @ Time
#TimeCareerFair:
Editorial + Design

2. Hi! I’m Amanda Pacitti.
I’m the manager of Learning @ Time.
t: @TimeIncCareers
e: learning@timeinc.com
L: http://www.linkedin.com/in/ajpacitti

3. So what is a #TimeCareerFair?
Part Learning conference!
Part event!
All online!

4. It’s about results, after all.

5. Five tips for making the most of this
online event.

6. 1. Talking is good.
See the Live Chat tab on the
right?
You can communicate with
the entire community there.
It’s also where you’ll submit
questions to speakers.
If it’s distracting to you,
simply hit the pause button or
swap to a different tab.

7. 2. …So is listening.
You’ll hear from three speakers today. Each will give a 10-minute
talk about their career at Time Inc. and do a 5-minute live Q+A
with the audience (that’s you!).
Simply type any questions you have into the chat window for the
Q+A and we’ll submit those to the speakers.

8. Presenting, your speakers!
Grady Smith, Editorial assistant, Entertainment Weekly
Erin Hendry, Assistant photo editor, People Stylewatch
Cameron Keady, Assistant editor, Time for Kids

9. And your recruiter…
Amy Kelleher, Staffing manager, Time Inc.

10. 3. The internet isn’t perfect (yet).
We have our friends at Spreecast, the webcasting platform we’re
using, graciously willing to help with any tech questions.
Chris Delgado is on chat – if you have an issue, add it to the chat
and Chris will followup with you.

11. 4. It’s about content.
You can move the slide window anywhere on your screen that
works best for you. To move through speaker slides, simply click
the forward arrow.
You can move freely through the presentations.

12. 5. We <3 Twitter!
If you want to tweet
about the online event,
use the hashtag
#TimeCareerFair.
You can also follow
@TimeIncCareers for
updates.

13. This event is part of a three-part series. Are you or someone you
know interested in marketing, PR, or ad sales?
#TimeCareerFair: Consumer Marketing:
Thursday, May 9, 12-1pm ET
#TimeCareerFair: PR, Ad Sales + Marketing:
Tuesday, May 14, 12-1pm ET
We’re just getting started!

14. Use the “tell a cool friend” method.
Quickie advice:

15. Ok, let’s get started!
After the event, you can send
resumes to
learning@timeinc.com.

16. Getting Noticed and Hired in
Media: How I Used Social Video to
Land an Internship (and Job!)
Grady Smith
@gradywsmith

17. ∗ You can’t fake engagement with a brand
∗ Be a fan of the magazine you want to work for
∗ Understand its tone/voice
Know Your Audience
This is a selfie I took
in 2010, long before I
had ever step foot in
the EW offices.
*Mind you, I am not
endorsing selfies.

18. You Could Even Make a Video

19. • It’s a good thing to have a niche.
• Being well-rounded is essential, but remember it’s
what sets you apart that is your selling point.
• What are you passionate about?
The box office?
Rap music?
High-end fashion?
Brand Yourself Early

20. “One of the highest honors that you could have as an actor is
to be typecast, because that means that you’ve done a
significant amount of work in one specific realm.”
Listen to Stephen Amell
The Arrow star was
recently asked if taking
the lead role in Fifty
Shades of Grey might
cause him to be typecast
in arrogant hunk roles.

21. • Be a Southern gentleman/belle.
• Media can feel like a casual industry, but don’t get too
casual during an interview.
• Dress nicely.
• Thank you notes! Thank you notes! Thank you notes.
They’re always appreciated.
Mind Your Manners!

22. I once wrote a short letter to the
director of Broadway’s Newsies,
just to tell him I loved the show.
In return, he wrote me back and
invited me to be a part of the show
for a one-night cameo.
A Note on Notes

23. • Respond to emails promptly.
• Address your cover letter to a specific person.
Do NOT simply write ‘Dear sir or madam’.
• Meet all deadlines with time to spare.
Internship interviews are often already being set up
before the cut-off date for applications.
Do Sweat the Small Stuff

24. • Sometimes, it can be hard to know what positions are
open at a place you want to work. So ask!
• If you have a connection to someone at a publication,
reach out (but don’t be overbearing).
It Can’t Hurt to Ask

25. It’s Q+A time.
Type your questions in the chat window.
Questions?

26. +
The Power of a Positive Internship:
How to Leave a Lasting Impression Anywhere and Land a Dream Job
Erin Hendry, People Stylewatch

27. +

28. +
My Role as Assistant Photo Editor
 Extensive celebrity photo research for beauty, fashion,
trend stories, etc;
 Managing the photo libraries and archives on
MediaGrid;
 Looking for and pitching images that relate to a story;
 Looking for and pitching images that create an
idea/story;
 Negotiating photo usage fees as well as photo credits.

29. +
My Role as an Intern
 Reviewed up to 90k images daily on MediaGrid and
pulling celebrities reflective of the brand;
 This allowed photo editors to seek out images that applied to stories for each issue .
 Assisted the photo coordinator in shooting the products
to make the story boards for the beauty and fashion
departments;
 Packed and messengered merchandise to and from
photographers’ studios;
 Became freelance photo coordinator for two weeks
during the photo coordinator’s vacation.
 Provided direction to photographers on how merchandise should be shot.

30. +
How To Get The Job or Internship
 Apply to anything and everything you have an interest
in.
 Not applying means you are never even considered!
 Take advantage of your school’s career center or
whatever resources your major might have to be the
most connected in finding out about internships.
 I found the Time Inc. internship through our Journalism department’s weekly career emails.
 Give 100% on your applications and make sure you are
proud of what you are submitting.

31. +
The List of Always
 Show up on time.
 Wear clothing reflective of others in the office (if not a bit
dressier).
 During your downtime always ask for other things to help
with.
 If someone says “I don’t know,” find something to improve.
 Try to take on responsibilities that reflect a real job and
prove you can manage them.
 This makes everyone in the office see and treat you more as an employee instead of an
intern.
 I was the first intern to do the daily pull off MediaGrid for the photo editors.
 Be positive.
 Respect your coworkers and build friendships with them
while keeping it professional.

32. +
Success in two parts.
Poster design by Anthony Burrill

33. +
How To Think Ahead
Find a mentor.
 My photo director (now my boss!) was an amazing mentor and taught me so much about the
industry.
Treat everyone in your office with respect.
 The industry is small and it is very likely you will work with the same people again at some
point in your career, so it is important to be respectful towards everyone (including fellow
interns).
About halfway through your internship start asking
coworkers if they have heard of any openings or
opportunities.
 A coworker notified me of an internship opening at InStyle where she was an intern-
because of her I got the internship at InStyle!

34. +
How To Think Ahead, continued
 Hang onto your work and start to build a portfolio if you
haven’t already.
 Keep helpful tools that could be useful in future
internships/jobs.
 I held onto my notebook and papers from my internships just in case I would ever need
them in the future. When I started to interview at StyleWatch again, it was helpful to look
back at what I had kept from the internship to refresh my memory of how things worked
there.

35. +
After the Internship
 Keep in touch.
 I was lucky enough to work 3 floors below StyleWatch when working at InStyle, so I stopped
by every once and a while to say hi and show my face.
 Look for opportunities.
 Mediabistro, Ed2010 and publication career sites are great resources to stay in the loop on
new opportunities opening up.
 Be okay with the fact that you might not get your dream
job right away.
 It took me a year and a half before getting back to where I work now!

36. +
After the Internship, continued
 Build and add onto your skill set.
 Take in as much new information/responsibilities as you can because it will help you
become a stronger candidate for future jobs.
 Absorb yourself in the industry and be aware of who is
going where.
 People are always moving around in the industry. Keep tabs on people you know and see
where they go! Keeping a connection with them will keep you in their mind if positions ever
open up where they work.

37. +
Most Importantly
 Your impression matters more than your words.
 I left Time Inc. almost a year and a half ago, and the Photo Director reached out to me to
see if I wanted to apply for the position I have now. She said the reason she thought of me
for the position was because of the impression I left on her and the photo department.
 Whether it is an internship, freelance job, full time job, etc. it’s up to you to decide what kind
of experience you want to have and what kind of impression you want to leave with the
publication.

38. +
Hiring managers have heard about
promises and passions before.
 If you build up a positive reputation, be it in class, at
an internship, or in a first job, the dream job will come
to you.
 The key: you want to meet people before the job is free.
They’ll think of you when someone says “I need a photo
editor, know anyone?”

39. +
Question time!
Add your questions to the chat window and I’ll answer
live.

40. M
ISTAKES
EVERY
EDITORIAL
APPLICANT M
AKES
AND
HOW
TO
AVOID
THEM
TO
LAND
YOUR
DREAM
JOB
Cameron Keady
Assistant Editor
TIME For Kids

41. THE INTITIAL OUTREACH

42. THE INITIAL OUTREACH
Introduce yourself as a brand.
• What are your strongest assets?
• How is your experience relevant?
• Why are you different from any other applicant?
• How will your talents translated to the applied position?
Answer these questions immediately and concisely.
Keep the introduction short.

43. THE INITIAL OUTREACH
If the contact was made by a connection:
• Properly credit the connection.
• Maintain formality, even if connected by friend.
If contact was made by college/university alumnus:
• Reference the school and alumnus.

44. THE INITIAL OUTREACH
Email Etiquette
• Proofread, spellcheck, fact check each message.
• Scan for grammar accuracy.
• Develop personal voice.
• Maintain professionalism.
• Ere on the side of conservatism and formality.
• Avoid exclamation points, emoticons, extraneous letters.
• Follow contact’s lead:
 How to address the contact (i.e. by first name or other title).
 Reciprocate any enthusiasm and willingness to help.

45. COVER LETTER, RESUME, WRITING SAMPLES

46. RESUME
Edit for relevance.
• Remove experience with non-transferable skills.
• Remember what you are applying for.
• Quality, not quantity.
 Showcase depth.
• Review each listed position or experience:
 How does this experience reflect on my character?
 What does the amount of time spent with each position say about my work ethic?

47. COVER LETTER
Don’t “think” and “believe.” Focus on action.
Make yourself relevant to company.
• Provide direct correlation between a current or past experience and
the position you are applying for.
And the industry.
• Provide a small personal anecdote about why you want to be in this
industry.

48. WRITING SAMPLES
Review, review, review.
• Think long and hard about which samples to include.
• Why is this subject applicable to the brand?
• Consult professors, current employers, friends.
• Multiple reads by multiple sets of eyes.
• Choose appropriate samples:
• Could this piece be featured with the brand you are applying for?
• Would you be able to explain and elaborate on the sample topic if asked?

49. THE INTERVIEW

50. THE INTERVIEW
Do your homework!
• Brief history of company
• Who’s Who
• But don’t name drop just to name drop.
• Awareness of all divisions and brands.
Have questions prepared for the interviewer.
Keep a conversational tone – don’t sound too rehearsed.

51. THE FOLLOW-UP

52. THE FOLLOW-UP
Handwrite a note.
Email a message.
Reference specific moment from interview.
Reiterate enthusiasm and eagerness.

53. THE FOLLOW-UP
Keep in touch
• If possible, visit office again
• Stay updated with website or publication
• Email story ideas or thoughts to interviewer
Be persistent

54. QUESTIONS?
Add them to the chat window!

55. How to Follow Up after
#TimeCareerFair
with Amy Kelleher, Staffing @ Time Inc.

56. Hi! I’m Amy Kelleher.
I work in staffing @ Time Inc.
e: learning@timeinc.com
t: @TimeIncCareers

57. I handle recruiting and hiring for editorial
jobs.

58. Here’s how I got started @ Time Inc.

59. 1.Organized /concise resume;
2.Leadership;
3.Curiosity;
4.Passion for the brands;
5.Hardworking.
What makes a candidate stand out:

60. Video producer, Style and Entertainment, New York, NY
Shoot, edit, and distribute engaging content for brands like
PEOPLE, Entertainment Weekly, InStyle, Essence and PEOPLE en
Espanol.
Imaging front desk coordinator, Time Inc. Imaging, New York, NY
Work in print and digital production on titles like Time, Fortune,
People, InStyle, SI, Real Simple, and All You.
Some openings.
Apply at timeinc.com/careers.

61. Q+A time.
Follow up with your resume.
Amy Kelleher
learning@timeinc.com