1. Make the
most of
your city
INTERNATIONAL LICENSING PROGRAMME
2. 3. What we deliver to you
1. License the Time Out brand and
4. What you provide locally
global technology platform
2. Your revenue streams 5. How to take the brand further
6. How the users interact with Time Out 8. Licence Terms
7. Time Out around the world
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
3. Mobile apps
License the iPad app Social channels
Time Out
brand and Hosted
website Global
Facebook
apps
global platform
technology Personalisation
engine
E-commerce
platform
platform Ticketing
Daily offers
One user experience | One design | One product portfolio
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
4. Advertising
Your revenue Sponsorship
streams
E-Commerce
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Advertising Sponsorship E-Commerce
5. Advertising: Time Out Group’s digital
Audience growth = revenues grew by 50% every
revenue growth 2 years between 2007-2011
07 08 09 10 11
18 million users 50 million users projected
Global digital ad spend to grow Social 8%
Social 6%
by 16.5% in 2012 and 13.5%
Mobile 8%
in 2013
Digital to overtake newspapers
in share of ad spend by 2013
> Audience change Mobile 24%
TO London unique users up
Magazine
32%
Website
54% 2011 – 2014/15 > Website 60%
+67% YoY
TO New York UUs up +69% YoY Magazine
8%
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Advertising Sponsorship E-Commerce
6. Smartphones & tablets UGC & social media
Smartphones 30% of global 360bn links, notes, pics shared
mobile market share in 2011 in one year on Facebook
& forecast to be 54% in 2015 25bn tweets sent in one year
Advertising: By 2014 mobile internet users on Twitter
Audience growth forecast to overtake desktop 35 hours of video uploaded per
users: 1.7bn people minute on YouTube
68m iPad sales predicted for
2012, 138m in 2015
Time Out London
600,000 iPhone app
followers
600,000
downloads in
Time Out 2 years
NY iPad
800,000 25,000
downloads in
fans one month
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Advertising Sponsorship E-Commerce
7. Advertising:
One dedicated Ad Director
Clients look to the Time
Out international network
for a one-stop shop for
regional/global ad deals
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Advertising Sponsorship E-Commerce
8. Sponsorship:
Customised creative
solutions for online
sponsorship
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Advertising Sponsorship E-Commerce
9. Sponsorship:
Deep integration of
sponsors on
iPhone, Android and iPad
apps
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Advertising Sponsorship E-Commerce
10. Consumer Promoter
SEEKERS SELLERS
In 2011 TOG generated
£3.7m in total transaction E-Commerce:
value from 71,000 Connecting everyone
bookings to the world of art
E-commerce revenue up and entertainment
300% from 2009-2011
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Advertising Sponsorship E-Commerce
11. Top 5 offers in 2012
1. Crystal Palace Day Spa
(health & beauty)
2. Fast Canvas Prints
(photography)
3. 39 Steps (theatre)
4. Gordon Ramsay, York &
Albany (dining)
E-Commerce: 5. Cookie Girl (culinary class)
Ticketing, offers, affiliates
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Advertising Sponsorship E-Commerce
12. Technology
What we Brand
deliver
to you Content
Support
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Technology Brand Content Support
13. Technology:
Global platform
components
State-of-the-art
content
management system and
database
Website hosting, user
analytics and ad serving
software
E-commerce platform
and tools
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Technology Brand Content Support
14. Territory City 1 City 2 City 3
Language Language 1 Language 2 Language 1 Language 2 Language 1 Language 2
Technology:
Future proofed systems
Website
Mobile apps
iPad
New product development –
any new launches can be rolled Offers
out in your market
Ticketing
Automated upgrade process –
you benefit from all platform
improvements Social apps
Ongoing programme of
enhancement and investment Local listers
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Technology Brand Content Support
15. Brand values: Time Out Nightlife
Essential ranked Number 1 Site
Connected in 2010 & 2011
Trusted
Fun
Voted in Top 100
UK brands in 2011
Brand:
44 year heritage
37 cities, 25 countries
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Technology Brand Content Support
16. Content:
Interviews and features from
London, NY and all Time Out
cities
Image library with over
200,000 images
TO Film database with over
30,000 reviews
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Technology Brand Content Support
17. Conference for all
Support licensees: Annual and
specialist events
Set-up configuration
& training
24/7 technical support
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Technology Brand Content Support
18. Content
What you Marketing
provide
locally Sales
Operations
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Content Marketing Sales Operations
19. Content: Time Out
Sources and structure Third
of content party feeds
Local venues
User generated content
Your team sources local
events and venue
Social activities
information and applies
local style and tone
Requires operational excellence
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Content Marketing Sales Operations
20. Marketing:
Grow the local audience
Brand awareness
Live events
Digital marketing
investment: SEO, SEM
PR2.0
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Content Marketing Sales Operations
21. Marketing:
Social
Horror film feature and
Facebook app in two weeks
gained:
30,000 new Facebook fans
73,000 unique users
360,000 page views
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Content Marketing Sales Operations
22. Create expert digital and
e-commerce sales teams
Sales:
Source offers and ticket
Commercialise the inventory
products Develop advertiser and
merchant relationships
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Content Marketing Sales Operations
23. Operations:
Offers and ticket
fulfilment
Customer service
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Content Marketing Sales Operations
24. Print
How to take
the brand Live events
further
Space & Merchandise
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Print Live events Space & Merch.
25. Print
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Print Live events Space & Merch.
26. Live events
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Print Live events Space & Merch.
27. Space & Merchandise
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Print Live events Space & Merch.
28. How users
interact
with Time Out
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
29. New markets:
Mexico, Madrid, B
angkok
Time Out around
the world 37cities
18m wide
users world 25 countries
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
30. Licence terms
Rights cover national Monthly technology fees
territory based on product roll out
3-5 year initial term plus programme and projected
extension rights traffic volume
Minimum guarantee Multiple language options
recoupable from royalties
paid on all revenue streams
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
31. For more information please contact:
Will Salmon
Tel. +44 (0)20 7813 6012
Email: willsalmon@timeout.com
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Notes de l'éditeur
Show microsite example and also Fireplace and sponsored editorial online (Get examples from DP/PT/SB)
Image of iPhone sponsorship – ideally Australia or Dubai (so show two cities, same sponsor and iPhone plus Android??)
(images of launch marketing activity from licensees and live events)