1. 1
Keep Up, Join In, Time Out

2. 2
Our Story.
From
London’s
iconic
entertainment
bible...
10m audience
Founded in 1968 by Tony Elliot. Time Out is the
iconic #1 trusted choice for consumers seeking
inspiration and information relating to arts,
entertainment and culture. Time Out magazine
went free in September 2012. And with an
audience of 10m, more people are using Time
Out than ever before.

3. 3
To a
dynamic, fast
growing
global brand.
46 cities,
30 countries,
28 million users.
Named International Consumer Magazine of the
Year title at the Periodical Publishers Association
Awards in 2010, 2011 and 2013.

4. 4
A provider
of inspiration
across
platforms
For consumers, brands
and businesses
Online. Magazine. Apps. Email and Daily
Offers. The Time Out Card. Social Media -
Facebook & Twitter. Live Events & Awards.
Guides and Books.
4

5. 5
Launching
new
products,
services
and cities.
Our roadmap is
ambitious.
New cities coming on stream. New
Digital platform bringing new advertising
opportunities. Personalisation of
content to individual users. Global e
commerce engine. Uniformity of brand
delivery all markets.

6. 6
The ultimate
insider guide:
Inspiring people to
keep up and join in
with what’s new and
best in the world’s
greatest cities.

7. London’s
most widely
read free
magazine.
52% of free mag readers
have read Time Out in the
last 6 months. Beating
Shortlist and Stylist (35%)
and Sport (25%).

8. 8
A trusted
media brand
with an
audience of
10 million
Magazine readership 529,000
every week, 1.15m every month,
305,850 circulation.
Website: 6m unique users, 29m
page views
Smartphone and tablet: 1m app
downloads.
Blog: 1.1 million readers.
Facebook: 336,000 likes.
Twitter: 283,000 followers.
Email: 1,091,000 subscribers.
Source: NRS Jan-Dec 2013/ABC/Omniture Jan 2014

9. Our audience

10. Time Out
vs FOMO.
Fear Of Missing Out.
Time Out’s fan base is united by that
most modern of characteristics: FOMO.
Fear Of Missing Out.
A fear of being disconnected from
what’s going on, what’s happening. A
fear that the latest, coolest, best is
passing them by. Consumers come to
Time Out to satisfy their FOMO because
they trust us to filter, curate and
editorialise so that they find exactly
what they want, how they want it and
where they want.

11. 11
Social
Adventurers.
25 - 35. No kids.
Earn £25 - 45k.
Educated, mid-level
professional.
High social media and
mobile activity.
Highly brand conscious.
Out >3 times per week.

12. 13
Cultural
Explorers..
30’s - 40’s.
Some with kids.
Earn £40 - 100k+
Discerning, educated,
mid/senior professional.
High cultural
consumption.

13. They’re in the
mood to
consume.
77% of Time Out
readers have acted as
a direct result of
reading the magazine.
Actively looking for inspiration,
information and recommendation
about how to spend their time
and money. And acting on it!
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14. We help them
to decide how
to spend their
free time...
and money.
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