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Government as a Platform
Tim O’Reilly
@timoreilly
Puerto Rico Tech Summit
May 13, 2015
@timoreilly #TechSummitPR
2008: Change We Can Believe In
Technology helped President Obama get
elected.
Could technology also help the nation do
a better job of actually helping deliver
services to its residents?
2
@timoreilly #TechSummitPR
Would it make a
difference if we could
bring together
government innovators
and tech innovators to
work together on
finding solutions to big
problems?
3
@timoreilly #TechSummitPR
Rockstar tech talent in government
@timoreilly #TechSummitPR
Modern Technology Best Practices
• User centered design
• Agile, data-driven development
• Cloud deployment and modern technology stacks
• Open source software
• Open data
• Citizen engagement
@timoreilly #TechSummitPR
Government as a Platform
8
Government as a platform means an
end to the design of only complete,
closed “applications.” The
government should provide
fundamental applications, and
services on which we, the people,
can build additional applications.
@timoreilly #TechSummitPR
9
Source: http://www.statista.com/statistics/263795/number-of-available-apps-in-the-apple-app-store/
@timoreilly #TechSummitPR
Federal Aid Highway Act of 1956
11
Dwight Eisenhower
@timoreilly #TechSummitPR
High speed broadband
12
Laying fiber under the streets is the 21st century equivalent of
building superhighways, electric grids, and modern sanitation
infrastructure
@timoreilly #TechSummitPR
Weather Data
13
Up to date weather info?
A marvel from Google?
Actually, by way of government
institutions such as NOAA (US)and
other government agencies around
the world.
@timoreilly #TechSummitPR
GPS: A 21st century platform launched in 1973
Massive investment for uncertain return
Policy decisions can have enormous impact
Marketplaces take time to develop, and go in
unexpected directions
14
@timoreilly #TechSummitPR
“We’ve opened up huge amounts of
government data to the American people,
and put it on the Internet for free.... And
what’s happening is entrepreneurs and
business owners are now using that data
-- the people’s data --to create jobs and
solve problems that government can’t
solve by itself or can’t do as efficiently.”
15
President Barack Obama
@timoreilly #TechSummitPR
Open Data
@timoreilly #TechSummitPR
17
@timoreilly #TechSummitPR
18
@timoreilly #TechSummitPR
@timoreilly #TechSummitPR
@timoreilly #TechSummitPR
@timoreilly #TechSummitPR
@timoreilly #TechSummitPR
@timoreilly #TechSummitPR
@timoreilly #TechSummitPR
@timoreilly #TechSummitPR
@timoreilly #TechSummitPR
53
@timoreilly #TechSummitPR
What Went Wrong
Clay Shirky
“The preferred method for implementing large
technology projects in Washington is to write the
plans up front, break them into increasingly detailed
specifications, then build what the specifications call
for. It’s often called the waterfall method, because
on a timeline the project cascades from planning, at
the top left of the chart, down to implementation, on
the bottom right. …the waterfall method amounts to
a pledge by all parties not to learn anything while
doing the actual work.”
@timoreilly #TechSummitPR
How Modern Technology Companies Work
Break massive projects into smaller pieces
Release them iteratively and learn as you go
Focus relentlessly on user experience
@timoreilly #TechSummitPR
What’s Still Missing?
30
@timoreilly #TechSummitPR
@timoreilly #TechSummitPR
Some of what that entails
Low level “infrastructure as a service”
Storage
Computation
Internal “Housekeeping” services
Security
Performance monitoring
Connection to other services
Insurance providers
State exchanges
Data as a service
Identity
Location
Employment status
Income verification
User Interface
Web site
Email
Call Center
@timoreilly #TechSummitPR
Do we do all that just for healthcare.gov,
and then do it all over again for immigration reform?
@timoreilly #TechSummitPR
@timoreilly #TechSummitPR
I’m not saying changing the way government
contracts for and manages major technology
programs will be easy.
36
@timoreilly #TechSummitPR
37
@timoreilly #TechSummitPR
38
@timoreilly #TechSummitPR
39
“A platform beats an application every time.”
Tim O’Reilly and Jeff Bezos
Photo: Duncan Davidson
@timoreilly #TechSummitPR
Jeff’s Memo
40
• “All teams will henceforth expose their data and functionality through service
interfaces.
• Teams must communicate with each other through these interfaces.
• There will be no other form of inter-process communication allowed: no direct linking,
no direct reads of another team’s data store, no shared memory model, no back-doors
whatsoever. The only communication allowed is via service interface calls over the
network.
• It doesn’t matter what technology they use.
• All service interfaces, without exception, must be designed from the ground up to be
externalizable. That is to say, the team must plan and design to be able to expose the
interface to developers in the outside world. No exceptions.
• Anyone who doesn’t do this will be fired.”
@timoreilly #TechSummitPR
Create a modular set of fundamental services
that can be used like building blocks
41
@timoreilly #TechSummitPR
You must build on them yourselves.
42
@timoreilly #TechSummitPR
And only then open them up to the world.
43
@timoreilly #TechSummitPR
Write RFPs to require government sites to be built
on top of internal APIs that can also be used to
support external 3rd party sites.
44
@timoreilly #TechSummitPR
Wholesale Retail
@timoreilly #TechSummitPR
Wholesale Retail
@timoreilly #TechSummitPR
47
@timoreilly #TechSummitPR
Language from the recreation.gov RFP
5.3. Public Interface Support Services
The system shall be designed in such a way that it is easy for third parties to
access the data and information contained within the Recreation.gov system in
machine-readable formats, so that third parties may easily integrate this information
into their applications, websites, products and services.
All elements of Section 5.3. shall be included in the R1S system at “Go-Live”.
The Contractor shall make it easy for a user of a third party application or website
that has chosen to integrate with Recreation.gov to search for inventory and real
time availability, and complete a reservation.
48
@timoreilly #TechSummitPR
5.3.1. Information Sharing
Objective: Third parties and members of the public shall be easily able to receive
access to the sharing service following Government and industry best practices,
such as self-provisioning. The information will play key roles in attracting new and
returning site visitors, informing and educating visitors on a wide-range of topics
and providing the basis of end-to-end travel planning experience.
The Contractor shall deliver automated and manual services in machine-readable
formats for the sharing of the consolidated recreation information described herein.
49
@timoreilly #TechSummitPR
5.3.1. Information Sharing (continued)
The Contractor shall ensure the data available via the sharing service represent the
most current data available on Recreation.gov, including (but not limited to)
recreation area information, maps, photos, activities, links to additional resources,
specific reservable inventory availability, and – when available – information about
specific pieces of inventory (i.e. campsite descriptions). In general, all of the
information available to users of Recreation.gov itself shall be made available to
third parties via the sharing service.
The sharing service shall provide a method for third parties to search available
inventory using common search criteria such as date range, location, site type, and
other attributes. In general, the same search capabilities provided to users of
Recreation.gov itself shall be made available to third parties via the sharing service.
.
50
@timoreilly #TechSummitPR
5.3.1. Information Sharing (continued)
The Contractor shall ensure the following information / data is not available via the
sharing service:
Personally-Identifiable-Information from individual users, such as name, address,
and birth date
User financial information such as credit card or bank account number
51
@timoreilly #TechSummitPR
5.3.2. Third Party Sales Strategy
Objective: Users of the third party applications, websites and services shall be able
to easily initiate transactions and complete reservations in the R1S system with a
minimum of hassle or complications following travel and hospitality industry best
practices.
In order to provide the best experience for the user and insure a clear path for
future innovation, the Contractor shall offer technology that facilitates the
ability for users to initiate and complete reservations from within third party
services.
52
@timoreilly #TechSummitPR
The Government has identified interest by commercial travel and recreation
planning companies that help facilitate Recreation.gov transactions as a part of a
commercial endeavor in which they could earn commissions on the inventory they
help sell. This indicates that such an arrangement could benefit both the
Government and the Contractor, by creating an additional sales & marketing
channel for increasing the number of reservations processed using the system.
The travel and hospitality industry, where such third-party sales channels and
commission systems are the norm, provides numerous examples of how such a
commission system could work. Most of these systems involve some sort of “per-
transaction” fixed or percentage-driven commission paid to participating third
parties that originate reservations.
53
@timoreilly #TechSummitPR
Jeff Bezos
Jeff Bezos has one big advantage
54
@timoreilly #TechSummitPR
"No exceptions.
Anyone who doesn’t do this will be fired."
55
@timoreilly #TechSummitPR
“You never want a serious crisis to go to
waste. And what I mean by that is an
opportunity to do things that you think you
could not do before.”
56
Rahm Emanuel
@timoreilly #TechSummitPR
@timoreilly #TechSummitPR
@timoreilly #TechSummitPR
@timoreilly #TechSummitPR
“The legitimate object of government is to
do for the people what needs to be done,
but which they cannot, by individual
effort, do at all, or do so well, for
themselves.”
-Abraham Lincoln, July 1, 1854
60
@timoreilly #TechSummitPR
Data is the 21st Century Platform
We need standards for:
• Identity
• Payment
• Location
• Credit history
• Health history
• Privacy
• …
61
@timoreilly #TechSummitPR
62
@timoreilly #TechSummitPR
Who sets the gauge rules the world
Sixty per cent of the world's
railways use 4 ft 8 1⁄2 inch
standard gauge, developed by
George Stephenson in 1822.
63
http://www.warwickshirerailways.com/lms/lnwrns305.htm
@timoreilly #TechSummitPR
You standardize railroads by building tracks
“The strategy is delivery!”
64
UK GDS Director
Mike Bracken

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Government as a Platform

  • 1. Government as a Platform Tim O’Reilly @timoreilly Puerto Rico Tech Summit May 13, 2015
  • 2. @timoreilly #TechSummitPR 2008: Change We Can Believe In Technology helped President Obama get elected. Could technology also help the nation do a better job of actually helping deliver services to its residents? 2
  • 3. @timoreilly #TechSummitPR Would it make a difference if we could bring together government innovators and tech innovators to work together on finding solutions to big problems? 3
  • 5.
  • 6. @timoreilly #TechSummitPR Modern Technology Best Practices • User centered design • Agile, data-driven development • Cloud deployment and modern technology stacks • Open source software • Open data • Citizen engagement
  • 7.
  • 8. @timoreilly #TechSummitPR Government as a Platform 8 Government as a platform means an end to the design of only complete, closed “applications.” The government should provide fundamental applications, and services on which we, the people, can build additional applications.
  • 10. @timoreilly #TechSummitPR Federal Aid Highway Act of 1956 11 Dwight Eisenhower
  • 11. @timoreilly #TechSummitPR High speed broadband 12 Laying fiber under the streets is the 21st century equivalent of building superhighways, electric grids, and modern sanitation infrastructure
  • 12. @timoreilly #TechSummitPR Weather Data 13 Up to date weather info? A marvel from Google? Actually, by way of government institutions such as NOAA (US)and other government agencies around the world.
  • 13. @timoreilly #TechSummitPR GPS: A 21st century platform launched in 1973 Massive investment for uncertain return Policy decisions can have enormous impact Marketplaces take time to develop, and go in unexpected directions 14
  • 14. @timoreilly #TechSummitPR “We’ve opened up huge amounts of government data to the American people, and put it on the Internet for free.... And what’s happening is entrepreneurs and business owners are now using that data -- the people’s data --to create jobs and solve problems that government can’t solve by itself or can’t do as efficiently.” 15 President Barack Obama
  • 27. @timoreilly #TechSummitPR What Went Wrong Clay Shirky “The preferred method for implementing large technology projects in Washington is to write the plans up front, break them into increasingly detailed specifications, then build what the specifications call for. It’s often called the waterfall method, because on a timeline the project cascades from planning, at the top left of the chart, down to implementation, on the bottom right. …the waterfall method amounts to a pledge by all parties not to learn anything while doing the actual work.”
  • 28. @timoreilly #TechSummitPR How Modern Technology Companies Work Break massive projects into smaller pieces Release them iteratively and learn as you go Focus relentlessly on user experience
  • 31. @timoreilly #TechSummitPR Some of what that entails Low level “infrastructure as a service” Storage Computation Internal “Housekeeping” services Security Performance monitoring Connection to other services Insurance providers State exchanges Data as a service Identity Location Employment status Income verification User Interface Web site Email Call Center
  • 32. @timoreilly #TechSummitPR Do we do all that just for healthcare.gov, and then do it all over again for immigration reform?
  • 34. @timoreilly #TechSummitPR I’m not saying changing the way government contracts for and manages major technology programs will be easy. 36
  • 37. @timoreilly #TechSummitPR 39 “A platform beats an application every time.” Tim O’Reilly and Jeff Bezos Photo: Duncan Davidson
  • 38. @timoreilly #TechSummitPR Jeff’s Memo 40 • “All teams will henceforth expose their data and functionality through service interfaces. • Teams must communicate with each other through these interfaces. • There will be no other form of inter-process communication allowed: no direct linking, no direct reads of another team’s data store, no shared memory model, no back-doors whatsoever. The only communication allowed is via service interface calls over the network. • It doesn’t matter what technology they use. • All service interfaces, without exception, must be designed from the ground up to be externalizable. That is to say, the team must plan and design to be able to expose the interface to developers in the outside world. No exceptions. • Anyone who doesn’t do this will be fired.”
  • 39. @timoreilly #TechSummitPR Create a modular set of fundamental services that can be used like building blocks 41
  • 40. @timoreilly #TechSummitPR You must build on them yourselves. 42
  • 41. @timoreilly #TechSummitPR And only then open them up to the world. 43
  • 42. @timoreilly #TechSummitPR Write RFPs to require government sites to be built on top of internal APIs that can also be used to support external 3rd party sites. 44
  • 46. @timoreilly #TechSummitPR Language from the recreation.gov RFP 5.3. Public Interface Support Services The system shall be designed in such a way that it is easy for third parties to access the data and information contained within the Recreation.gov system in machine-readable formats, so that third parties may easily integrate this information into their applications, websites, products and services. All elements of Section 5.3. shall be included in the R1S system at “Go-Live”. The Contractor shall make it easy for a user of a third party application or website that has chosen to integrate with Recreation.gov to search for inventory and real time availability, and complete a reservation. 48
  • 47. @timoreilly #TechSummitPR 5.3.1. Information Sharing Objective: Third parties and members of the public shall be easily able to receive access to the sharing service following Government and industry best practices, such as self-provisioning. The information will play key roles in attracting new and returning site visitors, informing and educating visitors on a wide-range of topics and providing the basis of end-to-end travel planning experience. The Contractor shall deliver automated and manual services in machine-readable formats for the sharing of the consolidated recreation information described herein. 49
  • 48. @timoreilly #TechSummitPR 5.3.1. Information Sharing (continued) The Contractor shall ensure the data available via the sharing service represent the most current data available on Recreation.gov, including (but not limited to) recreation area information, maps, photos, activities, links to additional resources, specific reservable inventory availability, and – when available – information about specific pieces of inventory (i.e. campsite descriptions). In general, all of the information available to users of Recreation.gov itself shall be made available to third parties via the sharing service. The sharing service shall provide a method for third parties to search available inventory using common search criteria such as date range, location, site type, and other attributes. In general, the same search capabilities provided to users of Recreation.gov itself shall be made available to third parties via the sharing service. . 50
  • 49. @timoreilly #TechSummitPR 5.3.1. Information Sharing (continued) The Contractor shall ensure the following information / data is not available via the sharing service: Personally-Identifiable-Information from individual users, such as name, address, and birth date User financial information such as credit card or bank account number 51
  • 50. @timoreilly #TechSummitPR 5.3.2. Third Party Sales Strategy Objective: Users of the third party applications, websites and services shall be able to easily initiate transactions and complete reservations in the R1S system with a minimum of hassle or complications following travel and hospitality industry best practices. In order to provide the best experience for the user and insure a clear path for future innovation, the Contractor shall offer technology that facilitates the ability for users to initiate and complete reservations from within third party services. 52
  • 51. @timoreilly #TechSummitPR The Government has identified interest by commercial travel and recreation planning companies that help facilitate Recreation.gov transactions as a part of a commercial endeavor in which they could earn commissions on the inventory they help sell. This indicates that such an arrangement could benefit both the Government and the Contractor, by creating an additional sales & marketing channel for increasing the number of reservations processed using the system. The travel and hospitality industry, where such third-party sales channels and commission systems are the norm, provides numerous examples of how such a commission system could work. Most of these systems involve some sort of “per- transaction” fixed or percentage-driven commission paid to participating third parties that originate reservations. 53
  • 52. @timoreilly #TechSummitPR Jeff Bezos Jeff Bezos has one big advantage 54
  • 53. @timoreilly #TechSummitPR "No exceptions. Anyone who doesn’t do this will be fired." 55
  • 54. @timoreilly #TechSummitPR “You never want a serious crisis to go to waste. And what I mean by that is an opportunity to do things that you think you could not do before.” 56 Rahm Emanuel
  • 58. @timoreilly #TechSummitPR “The legitimate object of government is to do for the people what needs to be done, but which they cannot, by individual effort, do at all, or do so well, for themselves.” -Abraham Lincoln, July 1, 1854 60
  • 59. @timoreilly #TechSummitPR Data is the 21st Century Platform We need standards for: • Identity • Payment • Location • Credit history • Health history • Privacy • … 61
  • 61. @timoreilly #TechSummitPR Who sets the gauge rules the world Sixty per cent of the world's railways use 4 ft 8 1⁄2 inch standard gauge, developed by George Stephenson in 1822. 63 http://www.warwickshirerailways.com/lms/lnwrns305.htm
  • 62. @timoreilly #TechSummitPR You standardize railroads by building tracks “The strategy is delivery!” 64 UK GDS Director Mike Bracken

Notes de l'éditeur

  1. I’m here to talk about my notion of government as a platform. I want to start with a bit of personal history.
  2. In 2008, when President Barack Obama was elected, with a campaign slogan “Change we can believe in,” I wondered whether part of that change could be bringing government digital technology into the 21st century. More concretely, could technology also help the nation do a better job of actually helping deliver services to its residents?
  3. So I decided to do something to bring Silicon Valley to Washington. Jen Pahlka (whom you saw on stage earlier today) and I launched the Gov 2.0 Summit in Washington DC in 2009, with a focus on bringing together people from Silicon Valley with government leaders so that they could learn from each other.
  4. Seven years on, we are seeing the fruits of that effort. Around America, rockstar tech talent is choosing government for the next act of their career. Above, from left, Mikey Dickerson (ex Google), head of the new US Digital Service, DJ Patil (ex-LinkedIn), first US Chief Data Scientist, below, Jascha Franklin-Hodge (ex Blue State Digital), CIO of Boston, Megan Smith (ex Google), US CTO, below, Twitter co-founder Jason Goldman now first White House Chief Digital Officer, and last but not least, successful Puerto Rican tech entrepreneur Giancarlo Gonzales, CIO of Puerto Rico.
  5. Organizations like Code for America are working with cities and counties around the US
  6. Bringing modern technology best practices to government: User centered design Agile, data-driven development Cloud deployment and modern technology stacks Open source software Open data Citizen engagement
  7. And the new US Digital Services Playbook, authored by Jennifer Pahlka while she was Deputy United States Chief Technology Officer, is being used to guide the development of new digital services at the Federal level as well as here in Puerto Rico. In addition, Pahlka authored new guidance for Federal IT acquisition, and laid out the vision for the creation not only of the USDS but 18F, the new implementation unit at the General Services Administration.
  8. But Jen has already talked about all of those things earlier today in her own talk. One of the key ideas I have wanted government to learn was that the most successful Silicon Valley technologies are platforms, and that government programs (both technology programs and real world programs) are most successful when they think of themselves as platforms as well. I wrote an influential essay on the subject, which I published as part of a book called “Open Government.” In it, I said:
  9. The lesson was most recently brought home by the Apple iPhone. In 2008, Apple had launched the App Store, and it was that, almost more than the phone itself, that transformed the smartphone market. Rather than the few dozen apps provided by Apple and the phone carriers, suddenly there were thousands, then hundreds of thousands, and eventually over a million apps. And customers went crazy. The center ad from Apple was the notice of 25 billion downloads. We’re well over double that now, and there are 1.3 million apps. This looked like a great target for government to emulate. Some critics have interpreted this ideas as saying that the government should get out of the provision of services, and leave them to the private sector. This couldn’t be more wrong! Think of the iPhone. Apple didn’t ship a bare phone with no applications! It delivered first class applications that fulfill all of the basic services, beautifully and well. And then they let the market add services that they would never have dreamed of. That is how government as a platform should work as well.
  10. One of the clearest expressions of the government as a platform is the road system, encompassing local, regional, and national highway systems. Government not only builds and maintains many of these roads, but also sets and enforces the rules of the road. But government doesn’t specify everything. The crowdsourced destinations we call cities determine where the roads go, and we the people are free to use them to go where-ever we want. The US Interstate system, which provided a transformative economic foundation for the US, was championed by President Eisenhower in 1956. It was a masterpiece of platform thinking.
  11. High speed broadband is the 21st century equivalent of the highway system. It is a key enabler for private sector innovation. Laying fiber under the streets is the 21st century equivalent of building superhighways, electric grids, and modern sanitation Infrastructure – all of the things that enabled the great growth of the US during the 20th century.
  12. Government has been in this business for a long time. Consider weather. Here’s Google’s forecast for San Juan when I was creating the slides for this talk. But where did that data come from? I’ve always found myself wondering why people aren’t more aware of how government data powers non-governmental services that citizens take for granted, many of them never taking the time to think how much government investment went into building the infrastructure that makes it possible for the private sector to offer services like weather predictions.
  13. How about Global positioning satellites? Here government investment in a hard, long term project, is paying off in uncounted new private sector developments. A huge project with uncertain return, started in 1973 and now showing enormous fruit in the 21st century, with huge value add from the commercial sector. Everything from maps and directions on your phone to future self-driving cars spring from this platform investment, and the key policy decision to open the data and make it available for commercial use. No one dreamed of the unexpected applications that became possible by opening up this data. That’s why we need open web services by default.
  14. After the 2012 election, when President Obama talked about his second term management agenda, open data, and its role in enabling private sector to build on government as a platform, was a key part of the message.
  15. The nonprofit GovLab recently put up their “OpenData 500” - a list of 500 companies enabled by government open data. Not bad. There are thousands more. But nothing compared to the 1.3 million companies built on the Apple iPhone platform.
  16. I was delighted to see here in Puerto Rico a site called tenotifi.co, using alerts from the Puerto Rico open data portal, among many others.
  17. One of the most successful open data efforts by government is GTFS, the General Transit Feed Specification. If you use maps on your phone, and check transit routes and times, that data is supplied by your city using GTFS. What most people don’t realize is that it was the city of Portland, Oregon, which initiated this effort, reaching out to Google and others to get this project going.
  18. And of course, cities are increasingly providing not just transit schedules, but real time data. But watch out for restrictive vendor contracts that prohibit government from providing that real time data to third party developers. Vendors like lock-in; governments must fight this tendency. I’ll talk more about that in a few minutes.
  19. There are even very interesting projects to crowdsource real time transit data. Check out this project called MBTA Ninja out of Boston. It’s open source, and could be emulated elsewhere.
  20. There are many other open source open data projects. For example, Code for America has produced a City Analytics Dashboard, which lets a city share real time activity on its website. Many cities don’t actually know who is using their site, when and for what. Making this data public can help in allocating resources more effectively!
  21. Code for America has also produced open source open data tools for internal use. In Louisville, they built a Jail Population Management Dashboard to help judges and other legal officials help make informed sentencing decisions. The dashboard has also been implemented in Denver, and is available on the Code for America github repository for any other city that wants it.
  22. Some of the Code for America open data projects have become companies. A blight status project originally developed for New Orleans is now a company called Civic Insight.
  23. In fact, there’s now a venture fund, the GovTech Fund, specifically focused on funding civic and government technology startups. This is an important part of the Government as Platform ecosystem.
  24. But despite all these successes, healthcare.gov was a massive failure, highlighting how much more work still has to be done.
  25. Clay Shirky had a great analysis of what went wrong: “The preferred method for implementing large technology projects in Washington is to write the plans up front, break them into increasingly detailed specifications, then build what the specifications call for. It’s often called the waterfall method, because on a timeline the project cascades from planning, at the top left of the chart, down to implementation, on the bottom right. …the waterfall method amounts to a pledge by all parties not to learn anything while doing the actual work.”
  26. By contrast, modern technology projects: Break massive projects into smaller pieces Release them iteratively and learn as they go Focus relentlessly on user experience
  27. So what’s still missing.
  28. Let’s look at the current healthcare.gov and think about it a minute. It’s an information site, but it also helps you to connect to government workers, insurance sites, and perform actual transactions.
  29. Here are some of the many things that are going on under the covers.
  30. Do we do all that just for healthcare.gov, and then do it all over again for immigration reform?
  31. The UK government has asked themselves this same question, and has come up with a better answer. Please roll this short video on the concept that was created by the UK Government Digital Service. https://www.youtube.com/watch?v=ZzPU6Pdw05s
  32. I think the first thing I should have talked about more is one of the UK Government Digital Service design principles:
  33. I’m not saying changing the way government contracts for and manages major technology programs will be easy.
  34. If we want to understand how sites transform themselves from applications to platforms, it’s important to study another great technology platform success story: Amazon. It’s not just the ubiquitous e-commerce site.
  35. It’s also a platform on which nearly every Silicon Valley startup, and many giant enterprises (and even government departments) build cloud services. Amazon was a pioneer in defining what we now call Cloud Computing. How did this happen?
  36. I’m proud to say I played a small role in this transformation. Back in 2003, I gave a talk about the coming transformation of the web into a platform (which I came to call Web 2.0), and in it, I said: “A platform beats an application every time.” Jeff heard the talk, and asked me to come give it to his tech team, and then to an All-hands meeting at Amazon.
  37. With characteristic insight and decisiveness, Jeff thought through what this meant, and then had the discipline to rebuild his company as a platform. As reported in Steve Yegge’s Platform Rant https://plus.google.com/+RipRowan/posts/eVeouesvaVX, he wrote a memo that went something like this.
  38. They forced themselves to think through how to create a modular set of fundamental services that can be used like building blocks
  39. They not only were required to use them themselves - no more silos or custom services that no one else can use —
  40. but they also had to be the same services used internally that they would ultimately open up to the world.
  41. So this is my advice to government: Write RFPs to require contractors to build government sites on top of internal APIs that can also be used to support external 3rd party sites and services.
  42. This is the model that has given us travel aggregators like Travelocity and Expedia and Kayak, allowing us to book flights, hotels and more without going to every individual site. American Airlines provides both bulk data to resellers as well as offering its own retail site. Think of this as a Wholesale/Retail model.
  43. This is the same model used by government open data systems. The National Weather Service both runs its own retail weather site, but also is a wholesaler providing data to radio and television stations, internet weather services, smartphones, and even specialty sites for wind and kitesurfers. This is exactly the richness of delivery options that you get when government acts as a platform.
  44. Alyssa Ravasio of hipcamp.com (disclosure: I am an investor) has been leading an effort to implement this model for a new RFP from the department of the Interior for the site recreation.gov, which provides camping reservations for National Parks. She has put together a consortium called accessland.org to create a standard that will allow third party “retail” sites like Hipcamp to offer access not just to National Parks but also state and local parks, and even private campgrounds.
  45. There’s a really good example of the kind of language you want in the RFP for the new recreation.gov contract. I won’t read you every bit of detail here, but I’m going to include it in the slides for reference. 5.3. Public Interface Support Services The system shall be designed in such a way that it is easy for third parties to access the data and information contained within the Recreation.gov system in machine-readable formats, so that third parties may easily integrate this information into their applications, websites, products and services.   All elements of Section 5.3. shall be included in the R1S system at “Go-Live”.   The Contractor shall make it easy for a user of a third party application or website that has chosen to integrate with Recreation.gov to search for inventory and real time availability, and complete a reservation.
  46. 5.3.1. Information Sharing   Objective: Third parties and members of the public shall be easily able to receive access to the sharing service following Government and industry best practices, such as self-provisioning. The information will play key roles in attracting new and returning site visitors, informing and educating visitors on a wide-range of topics and providing the basis of end-to-end travel planning experience.   The Contractor shall deliver automated and manual services in machine-readable formats for the sharing of the consolidated recreation information described herein.  
  47. 5.3.1. Information Sharing (continued) The Contractor shall ensure the data available via the sharing service represent the most current data available on Recreation.gov, including (but not limited to) recreation area information, maps, photos, activities, links to additional resources, specific reservable inventory availability, and – when available – information about specific pieces of inventory (i.e. campsite descriptions). In general, all of the information available to users of Recreation.gov itself shall be made available to third parties via the sharing service.   The sharing service shall provide a method for third parties to search available inventory using common search criteria such as date range, location, site type, and other attributes. In general, the same search capabilities provided to users of Recreation.gov itself shall be made available to third parties via the sharing service.
  48. 5.3.1. Information Sharing (continued) The Contractor shall ensure the following information / data is not available via the sharing service: Personally-Identifiable-Information from individual users, such as name, address, and birth date User financial information such as credit card or bank account number
  49. The portion in italics is not in the actual RFP, but is added here to our recommendations for absolute clarity. 5.3.2. Third Party Sales Strategy Objective: Users of the third party applications, websites and services shall be able to easily initiate transactions and complete reservations in the R1S system with a minimum of hassle or complications following travel and hospitality industry best practices.   In order to provide the best experience for the user and insure a clear path for future innovation, the Contractor shall offer technology that facilitates the ability for users to initiate and complete reservations from within third party services.  
  50. The Government has identified interest by commercial travel and recreation planning companies that help facilitate Recreation.gov transactions as a part of a commercial endeavor in which they could earn commissions on the inventory they help sell. This indicates that such an arrangement could benefit both the Government and the Contractor, by creating an additional sales & marketing channel for increasing the number of reservations processed using the system.   The travel and hospitality industry, where such third-party sales channels and commission systems are the norm, provides numerous examples of how such a commission system could work. Most of these systems involve some sort of “per-transaction” fixed or percentage-driven commission paid to participating third parties that originate reservations.
  51. But in making this kind of transformation, Jeff Bezos has one big advantage that Giancarlo Gonzales does not have.
  52. He can write a memo like this! Jeff has a kind of authority at Amazon that’s hard to come by in the government sector. But it’s a key part of the success of agencies that have made these kinds of changes that they have top level political, who has been willing to crack heads when necessary. It takes a lot of will to make hard changes.
  53. But in a political context, you can often get the impetus to change when there is a crisis. As Rahm Emanuel famously said in the wake of the 2008 financial crisis: “You never want a serious crisis to go to waste. And what I mean by that is an opportunity to do things that you think you could not do before.”
  54. There’s a real question whether the US Digital Service would exist without the crisis of healthcare.gov, despite all of Jennifer Pahlka’s foresight and hard work in setting it up!
  55. Perhaps Puerto Rico’s current financial crisis may also be just such an opportunity.
  56. Remember what Jen Pahlka said about the savings that the UK GDS received when they consolidated their publishing into the gov.uk site. Not only did the site get much more traffic, it cost a fraction of the original approach. And since then, ongoing savings in other digital services have been even more striking.
  57. I want to end on one further note, about the urgency of government getting deeper into the data platform business. Abraham Lincoln said. One role of government is to look out for the interests of everyone.
  58. Data is the 21st century railway. We need standards for things like identity, payment, location, credit history,health history, and many other specialized types of data that help us manage the services we deliver to citizens and other residents.
  59. Because unless government gets in the game, the rules and standards are going to be set by private companies, like Facebook, Google, Apple, Amazon, and Uber, who don’t always have everyone’s best interests at heart.
  60. There’s something else I should have talked about: a lesson from British history and the design of real world platforms. Most of the world uses a standard gauge of railroad track originally developed by George Stephenson in 1822. It was a foundational tool for the British Empire, and was eventually copied by other nations around the world.
  61. But ultimately, the lesson of the railroads, going back to George Stephenson, is that you standardize railroads by building tracks. This was also key to the success of the Internet. While other networking groups went into excruciating detail of pie-in-the-sky standards that were never built, the IETF (Internet Engineering Task Force) model was (as articulated by Dave Clark) “No kings, no priests. Just a rough consensus and running code.” That’s why GDS director Mike Bracken is speaking such an important truth when he says “The strategy is delivery.” So go forth and build the future!
  62. Every platform needs to set policy.
  63. Every platform needs to set policy.
  64. Every platform needs to set policy.