2. ABOUT BIG (INCORPORATED AS ‘BIG ADVERTISING PTE LTD’)
We are a Singaporean-owned, 10-year digital and interactive agency in the business of converging divergent digital
assets into a coherent, on-going 360-degree conversation.
Our passion therefore stems from a deep obsession with stimulating curiosity; an inner drive to create channels of
communication that are integrated and immersive; as well as a dedication to deliver measurable conversions /
MROIs / KPIs for our clients.
OUR EXPERTISE
With strategic counsel and digital innovation thinking at the core of our service offerings, the BIG team is able to
deliver tactical capabilities to clients, some of them global engagements, along the following service areas:
Strategy / Thought Leadership
Planning, digital brand stewardship, process
Creative Content
IP, crowdsourced, invention
Visualization Applications
Design, visual branding, website, eCommerce, social, gaming, CMS/CRM
microsite, portal, engagement, curiosity Cloud, crowdsourcing, web 2.0,
sales/marketing 2.0
Search Engine Optimization / SEM
Keyword Research, Site Optimization, Platforms
Linkbuilding, Google Adwords / Intranet, web, mobile, last-mile,
Adsense hybrid, integration, engagement
Social Media Optimization Social Loyalty
Seeding, Weeding, Database, conversion, ROI,
Breeding affiliate marketing, loyalty,
monetization, location-based,
Online Reputation Management / PR time-based
Education, evangelism, advocacy,
articulation
3. AGENCY’S ONLINE CREDENTIALS
The following lists but a few of the website / microsite / digital / application interface work that we have done for our
clients.
Hawley and Hazel – Darlie http://www.allshinywhite.com/
Heinz Baby Nutritionals Asia Pacific http://www.heinzbabies.com/
Ascendas Global digital / search / social http://www.ascendas.com/
Mary Chia Holdings Corporate Governance http://www.marychia.com/womenmpowerment/index.html/
Denis Freres International – makers of Ayam http://www.frooots.com/
Brand Sardines and Tuna
Friendster Global http://www.friendster.com/
Nissan Singapore’s social media http://www.facebook.com/nissan.singapore/
NetApp ASEAN website http://www.netapp.com/as/
RECENT APPOINTMENTS
Changi General Hospital (government / healthcare) – digital agency-on-record
Global Explorer (hospitality) - online booking and eCommerce application
PICO (exhibitions and conferences) – social media
Healthchat (healthcare) – healthcare professionals forum
Bausch and Lomb (FMCG / consumer eyecare) – branding
Key Executives
Strategy, Social Timothy Yew has more than 20 years of industry experience in regional marketing,
Media, and PR Lead PR and digital roles. Tim has world class IT product, marketing and communications
experience from his career with Digital Equipment Corporation, 3com, Intel. He is
Timothy Yew
also a seasoned PR practitioner and copywriter, having been in copy-based roles in
Shandwick PR and Sparktech Communications prior to joining Big. He has a solid
understanding of the multiple facets of an International Integrated Creative and
Communications Agency, and ensures the work that comes forth from the studio
team is of cutting-edge quality. Known for his passion and energy, he delivers
measurable results to all of his client’s bottom line experience.
Specifically to social media, Timothy holds the distinction of being one of the earliest
4. proponents of social media, and is currently part of the core team managing the
regional digital / social media executions for Ascendas, Nissan, and PICO. Timothy
is also one of the evangelists for integrated social media, which incorporates the
entire spectrum of community engagement including search-optimized social
executions.
Timothy is also a social media trainer, helming a social media syllabus for training
school Finggle Singapore Pte Ltd, and has a course (http://www.finggle.com/social-
media-marketing/) that is ranked on the first page of Google Singapore for keywords
‘social media workshop’.
Web Services and Tan Kian Ann combines the technical saavy of a web developer, with the experi-
Development Lead ence and acumen of a social media activist and advocate. A classically trained pro-
Tan Kian Ann grammer, web designer and web marketing strategist who has consulted, designed
and marketed the websites for businesses in Singapore, Malaysia and the United
States over the past 6 years, he is a specialist in creating effective business web-
sites / applications to get more traffic, leads, sales, and to better connect with cus-
tomers through the Internet.
Kian Ann is also trained and openly recognized as one of the most effective SEO /
SEM practitioners in the region, having glowing testimonials and case studies that
have demonstrated the effectiveness of SEO / SEM / Social hybrid implementations.
Kian Ann’s area of expertise lies in customized social developments with a search
optimization and search marketing edge. He is also an avid blogger, and is the voice
behind the popular underground blog for entrepreneurs called ‘Blogoprenuer’. His
development skills are exceptional, and heads a talented team of programmers
across the region.
Kian Ann currently is the ASEAN SEO / SEM / programming lead for NetApp. Kian
Ann is also the 2001 gold medalist in the WorldSkills Competition, representing
Singapore in the IT-Software Applications category.
Kian Ann currently heads our development / R&D team, and innovations in all things
web and mobile applications, technologies, and product innovation.
Project Operations Jessie Yong is an international project management director, with over 15 years of
Jessie Yong experience in events, and activations. Previously Jessie worked with PICO
International, managing international events & multimedia projects in the Asia
region. Jessie comes from a solid background of project management plus process
management and is often insightful in her client counsel. To date, Jessie has been
spearheading all regional activation and client launch projects; with our fortune 500
clients such as Unilever, Sanofi-Aventis, Clouet Trading etc. She also manages
execution and project schedules for her team.
A lynchpin in the operational efficiency of all projects, online as well as in certain
5. cases integrated and offline, Jessie is currently involved in regional projects for
Ascendas, PICO, Bausch and Lomb, Esplanade, and Changi General Hospital. She
was also instrumental in delivering projects like Darlie’s All Shiny White Microsite
and activations in an efficient and timely manner.
Research and Re- Shi Heng Cheong is a name synonymous with SEO / SEM in Asia – and is
search Consultant openly acknowledged as one of the forefathers and frontrunners in the area of
Shi Heng Cheong search academics and practicals.
Heng Cheong (he prefers to be known as Shi) has more than 6 years of experience
in performing hands-on SEO - from keyword research to content optimization, link
building to social media strategizing and PPC campaign creation and management.
Shi is currently the co-chairperson for the Asia Pacific Chapter for SEMPO (Search
Engine Marketing Professionals Association).
Shi is passionate about what he does and is committed to helping businesses un-
derstand and implement techniques to maximize the potential of their websites. He
has helped B2B as well as B2C corporations expand market reach, create visibility,
gain top ranking in major search engines and increase website customer conversion
by more than 400%.
Before joining BIG, Shi has started several Internet businesses and has been very
passionate about search marketing. His experience in Web hosting, Web design,
search engine optimization and online marketing has helped his clients to increase
Web visibility and gain top ranking in major search engines.
An avid trainer and evangelist in his spare time, Shi began teaching SEO in his first
public seminar on Internet marketing in 2005 and since conducted regular SEO
workshops and courses to individuals and companies. People who attended these
SEO training and courses include executives from organizations such as Abacus In-
ternational, Accenture, CrimsonLogic, IDA, International Baccalaureate, Kim-
berly-Clark, LANXESS, Mediacorp, National Library Board, Optima-Petronas, Rarit-
an Asia Pacific, Royal Plaza on Scott, Science Centre Singapore, Sony Electronics,
Zuji and business owners of SMEs.
"Shi Heng Cheong provides a very unique way for you to look at how you can op-
timise websites. He teaches and coaches you on how to bring those websites to the
fore in the search engines" -- Timothy Goh, Vice President, New Media Business,
Mediacorp (Source: http://blip.tv/file/1016137 )
Interactive design and Trista Sor is a web- and interface-design specialist, with a flair for illustration and
interface flash / HMTL5 projects. Also an avid photographer and an individual with an eye for
Trista Sor beauty, she has contributed significantly to clients who are looking for a strong
youth-centric flavor in their work.
6. An immense asset when projects require a youth / grassroots engagement with a
digital content slant.
Interactive design and Alyssa Cai is a web- and interface-design specialist, with a flair for illustration and
interface flash / HMTL5 projects. She has a corporate eye and is an individual who can
Alyssa Cai deliver and engage audiences both B2B as well as B2C with her work.
She constantly delivers work that has delighted and surprised her clients, and is an
asset when it comes to what projects need to deliver high visibility and impact.
AGENCY DETAILS
NAME OF VENDOR BIG Advertising Pte Ltd
ADDRESS 8 Burn Road, #09-16, Trivex, Singapore 369977
TELEPHONE +65 6509-5487
WEBSITE http://www.bigadcreatives.com/
DATE OF INCORPORATION December 07, 2001
NAME OF CONTACT PERSON Timothy Yew
MOBILE +65 9785-7005
E-MAIL timothy@bigadcreatives.com
