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1. b2b+Social Media=p2p Capgemini Digital Services December 2007

2. 2 Agenda Premise Content strategy Delivery and socialization Workflows 2008 Q&A

3. 3 Making the case for Social Media (video, screencasts, blogs, etc.) We do not sell “products”—our clients buy our people and our collective expertise, experience and passion Using web video, screencasts and blogs enables us to put a human face to our content For us, social media means democratic media: ideas move from the bottom up and from side to side Our commitment to social media is crucial to our commitment to innovation Our goal is intimacy through industrialization and innovation

4. 4 We use documentary techniques to let the real people tell real stories Naturalistic storytelling supported by a conversational interview process Intercut fixed and handheld camera work Simple, clean titles with low-key branding Capture with available lighting and minimal fill Left-field music (i.e. not typical pounding corporate techno) No special effects We want to capture the subject’s enthusiasm for the content

5. 5 Good storytelling is key to our strategy We tell stories that people will want to watch and share

6. 6 We have developed our own web-based player A standards-based solution designed for our socialization strategy Branded offsite player URL links to relevant content Player provides title of film Embedded in capgemini.com page Users click the ‘share’ button to socialise Both versions allow social linking, emailing and embedding We will be launching a multi-video version with content grouped around themes in 2008

7. 7 Without standardization, our complex workflow would break FCP Avid AE Post-production Content is is assembled using consistent and compatible workflows within Capgemini and our extended network. Production Content arrives from a number of places in a range of formats and resolutions Publication Materials are prepared for WWW, events, and sales teams in most popular formats (mp2-4, flv, WMV, MOV) with players for all platforms at consistent resolutions. Online PMO space WWW AIFF MOV Production Publication Post-Production WMV PSD DVD HD FLA PPT SD PAL NTSC Shared Storage Brand Assets Metrics A standards-centric workflow supports repeatable results regardless of the content across our extended network

8. 8 2008 Goals and Challenges Fill out the publishing kit Expand jukebox player to larger playback sizes Develop and launch dedicated screencast player Expand production network across US, EU, Pac-Asia Focus and enhance the external push of content Programmatically move beyond video sharing sites to relevant blogs and industry sites Develop metrics for ROI Establish best practices for organizing materials around communities of interest within Capgemini to enhance internal collaboration Transcription of all content Metadata/Taxonomy/Folksonomy standards DAM platform adoption We’re still learning, and encountering new challenges every day

9. 9 Examples of our published work Digital Natives: Reshaping the Telecom & Media Landscape Future Consumer: How Shopper Needs and Behavior Will Impact Tomorrow’s Value Chain Cars Online: Understanding Consumer Car Buying Trends Key Findings of the 9th Edition of the European Energy Markets Observatory Capgemini YouTube Channel Also find us on sites such as Brightcove, Blip.tv, DailyMotion, Veoh…

10. Q&A