SlideShare une entreprise Scribd logo
1  sur  18
Télécharger pour lire hors ligne
Direct Marketing – Best Practices Workshop   21 February 2008 Rick Joubert  (edited version for distribution) www.on-the-line.co.za
The Landscape   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating a powerful new medium   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Assets / Inventory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Acquiring contact data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Pure Play
Mobile Pure Play Please Call Me 0821223334.  WIN in CASH your XXXXX Bank Personal Loan. SMS your name to xxxxx to apply. SMSes at R1.50 T&C apply. Please Call Me 0821223334.  SMS OMO to xxxxx not for distribution Please Call Me  0826401484 Get R5000 FREE funeral cover from Metropolitan. See if you qualify SMS Yes to 31216 (50c/SMS )
A sample of recent campaign results ,[object Object],[object Object],[object Object],[object Object],[object Object],Please Call Me  0826401484 Get R5000 FREE funeral cover from Metropolitan. See if you qualify SMS Yes to 31216 (50c/SMS )
Mobile as direct marketing channel Snail mail / E-mail substitution? Reaching a previously unreachable mass market?
There’s a new advertising channel in town… 1 st  Quarter 2008 Introduction to AdMe There are now more mobile phones in the world than all televisions and PCs combined.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AdMe is a Direct Marketers Dream Come True... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.adme.co.za
www.myadme.mobi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who are they – you choose
Advertiser: Engagement Model ,[object Object],[object Object],[object Object]
AdMe Platform Features For once, you can get in on the ground floor,  with a revolutionary new advertising medium! The pioneering AdMe team can support you through... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You

Contenu connexe

Tendances

Internet advertising
Internet advertisingInternet advertising
Internet advertisinghome
 
JustWiFi - polish mobile and WiFi ad network
JustWiFi - polish mobile and WiFi ad networkJustWiFi - polish mobile and WiFi ad network
JustWiFi - polish mobile and WiFi ad networkJustWIFI
 
Mobile Advertising Research UK 15 06 2009
Mobile Advertising Research UK 15 06 2009Mobile Advertising Research UK 15 06 2009
Mobile Advertising Research UK 15 06 2009Mobile Groove
 
internet advertisement
internet advertisementinternet advertisement
internet advertisementDheeraj Kumar
 
0000 mahala mobile presentation 2011load
0000 mahala mobile presentation 2011load0000 mahala mobile presentation 2011load
0000 mahala mobile presentation 2011loadMahalaMobile
 
Free-Fi_Habari Media_sales deck and rate card.
Free-Fi_Habari Media_sales deck and rate card.Free-Fi_Habari Media_sales deck and rate card.
Free-Fi_Habari Media_sales deck and rate card.Spark Media
 
Bulk SMS Market in India
Bulk SMS Market in IndiaBulk SMS Market in India
Bulk SMS Market in IndiaPrashant Saxena
 
Andrew Grill Future Of Mobile Nov2008
Andrew Grill Future Of Mobile Nov2008Andrew Grill Future Of Mobile Nov2008
Andrew Grill Future Of Mobile Nov2008Andrew Grill
 
Online advertising – history, Advantages and Disadvantages
Online advertising – history, Advantages and DisadvantagesOnline advertising – history, Advantages and Disadvantages
Online advertising – history, Advantages and DisadvantagesKasey Williams
 
Online advertising(powerpoint)
Online advertising(powerpoint)Online advertising(powerpoint)
Online advertising(powerpoint)meliza briones
 
Marketing on net_and_mobile
Marketing  on  net_and_mobileMarketing  on  net_and_mobile
Marketing on net_and_mobileDale Sternberg
 
Push your mobile marketing to the next level
Push your mobile marketing to the next levelPush your mobile marketing to the next level
Push your mobile marketing to the next levelNetmera
 
sms text message marketing - internet marketing service
sms text message marketing - internet marketing servicesms text message marketing - internet marketing service
sms text message marketing - internet marketing servicesmsmarket12
 

Tendances (20)

Internet advertising
Internet advertisingInternet advertising
Internet advertising
 
JustWiFi - polish mobile and WiFi ad network
JustWiFi - polish mobile and WiFi ad networkJustWiFi - polish mobile and WiFi ad network
JustWiFi - polish mobile and WiFi ad network
 
Online advertising
Online advertisingOnline advertising
Online advertising
 
Mobile Advertising Research UK 15 06 2009
Mobile Advertising Research UK 15 06 2009Mobile Advertising Research UK 15 06 2009
Mobile Advertising Research UK 15 06 2009
 
Online Advertising
Online AdvertisingOnline Advertising
Online Advertising
 
internet advertisement
internet advertisementinternet advertisement
internet advertisement
 
0000 mahala mobile presentation 2011load
0000 mahala mobile presentation 2011load0000 mahala mobile presentation 2011load
0000 mahala mobile presentation 2011load
 
Free-Fi_Habari Media_sales deck and rate card.
Free-Fi_Habari Media_sales deck and rate card.Free-Fi_Habari Media_sales deck and rate card.
Free-Fi_Habari Media_sales deck and rate card.
 
Bulk SMS Market in India
Bulk SMS Market in IndiaBulk SMS Market in India
Bulk SMS Market in India
 
Andrew Grill Future Of Mobile Nov2008
Andrew Grill Future Of Mobile Nov2008Andrew Grill Future Of Mobile Nov2008
Andrew Grill Future Of Mobile Nov2008
 
Online Advertising
Online AdvertisingOnline Advertising
Online Advertising
 
Online advertising – history, Advantages and Disadvantages
Online advertising – history, Advantages and DisadvantagesOnline advertising – history, Advantages and Disadvantages
Online advertising – history, Advantages and Disadvantages
 
Online advertising(powerpoint)
Online advertising(powerpoint)Online advertising(powerpoint)
Online advertising(powerpoint)
 
Marketing on net_and_mobile
Marketing  on  net_and_mobileMarketing  on  net_and_mobile
Marketing on net_and_mobile
 
Push your mobile marketing to the next level
Push your mobile marketing to the next levelPush your mobile marketing to the next level
Push your mobile marketing to the next level
 
Online Advertising
Online AdvertisingOnline Advertising
Online Advertising
 
Mobile marketingthegame
Mobile marketingthegameMobile marketingthegame
Mobile marketingthegame
 
Online advertising
Online advertisingOnline advertising
Online advertising
 
sms text message marketing - internet marketing service
sms text message marketing - internet marketing servicesms text message marketing - internet marketing service
sms text message marketing - internet marketing service
 
Ad network mediation guideline
Ad network mediation guidelineAd network mediation guideline
Ad network mediation guideline
 

Similaire à Direct Marketing – Best Practices Workshop Rick Joubert Vodacom (Tin180 Com)

M reach presentation
M reach presentationM reach presentation
M reach presentationKumar Sarath
 
Yonder media detailed supporting presentation (hungry lion mobile coupon camp...
Yonder media detailed supporting presentation (hungry lion mobile coupon camp...Yonder media detailed supporting presentation (hungry lion mobile coupon camp...
Yonder media detailed supporting presentation (hungry lion mobile coupon camp...Fiona Potgieter
 
Generic draft 1 july 10 fina lvh
Generic draft 1 july 10 fina lvhGeneric draft 1 july 10 fina lvh
Generic draft 1 july 10 fina lvhMEmbrace
 
Mobile 2.0 & Social Networking 2.0
Mobile 2.0 & Social Networking 2.0Mobile 2.0 & Social Networking 2.0
Mobile 2.0 & Social Networking 2.0aravind7799
 
Channel Mobile Offering - Africa
Channel Mobile Offering - AfricaChannel Mobile Offering - Africa
Channel Mobile Offering - AfricaShaun Marriner
 
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo ChennaiMobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo ChennaiAsif Ali
 
Millennial Mobile Media Capabilities 8.08
Millennial Mobile Media Capabilities 8.08Millennial Mobile Media Capabilities 8.08
Millennial Mobile Media Capabilities 8.08space150
 
MaxAxion Africa Sales Deck
MaxAxion Africa Sales DeckMaxAxion Africa Sales Deck
MaxAxion Africa Sales DeckNicolle Harding
 
The mobile advantage the case for mobile marketing
The mobile advantage   the case for mobile marketing The mobile advantage   the case for mobile marketing
The mobile advantage the case for mobile marketing Mobile Advantage Company
 
Mobile Marketing Sales Presentation - talon
Mobile Marketing Sales Presentation - talonMobile Marketing Sales Presentation - talon
Mobile Marketing Sales Presentation - talonDexter Morgan-ii
 
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI PresentationIntro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI PresentationGhennipher
 
Presentation1
Presentation1Presentation1
Presentation1chuckyneo
 
Thomas Arthur from Sensis talks mobile campaigns at CeBit WebForward 09
Thomas Arthur from Sensis talks mobile campaigns at CeBit WebForward 09Thomas Arthur from Sensis talks mobile campaigns at CeBit WebForward 09
Thomas Arthur from Sensis talks mobile campaigns at CeBit WebForward 09Deahn Dewar
 

Similaire à Direct Marketing – Best Practices Workshop Rick Joubert Vodacom (Tin180 Com) (20)

M reach presentation
M reach presentationM reach presentation
M reach presentation
 
Yonder media detailed supporting presentation (hungry lion mobile coupon camp...
Yonder media detailed supporting presentation (hungry lion mobile coupon camp...Yonder media detailed supporting presentation (hungry lion mobile coupon camp...
Yonder media detailed supporting presentation (hungry lion mobile coupon camp...
 
Generic draft 1 july 10 fina lvh
Generic draft 1 july 10 fina lvhGeneric draft 1 july 10 fina lvh
Generic draft 1 july 10 fina lvh
 
Mobile Mrt 101
Mobile Mrt 101Mobile Mrt 101
Mobile Mrt 101
 
Mobile 2.0 & Social Networking 2.0
Mobile 2.0 & Social Networking 2.0Mobile 2.0 & Social Networking 2.0
Mobile 2.0 & Social Networking 2.0
 
Channel Mobile Offering - Africa
Channel Mobile Offering - AfricaChannel Mobile Offering - Africa
Channel Mobile Offering - Africa
 
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo ChennaiMobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
 
Millennial Mobile Media Capabilities 8.08
Millennial Mobile Media Capabilities 8.08Millennial Mobile Media Capabilities 8.08
Millennial Mobile Media Capabilities 8.08
 
Johannison
JohannisonJohannison
Johannison
 
Rank Higher in
Rank Higher in Rank Higher in
Rank Higher in
 
MaxAxion Africa Sales Deck
MaxAxion Africa Sales DeckMaxAxion Africa Sales Deck
MaxAxion Africa Sales Deck
 
St Presentation
St PresentationSt Presentation
St Presentation
 
The mobile advantage the case for mobile marketing
The mobile advantage   the case for mobile marketing The mobile advantage   the case for mobile marketing
The mobile advantage the case for mobile marketing
 
reach_beyond_program
reach_beyond_programreach_beyond_program
reach_beyond_program
 
Customer advocacy in a mobile world
Customer advocacy in a mobile world Customer advocacy in a mobile world
Customer advocacy in a mobile world
 
Mobile Marketing Sales Presentation - talon
Mobile Marketing Sales Presentation - talonMobile Marketing Sales Presentation - talon
Mobile Marketing Sales Presentation - talon
 
Marketing Made Easy through Mobile in 2014 And Beyond
Marketing Made Easy through Mobile in 2014 And BeyondMarketing Made Easy through Mobile in 2014 And Beyond
Marketing Made Easy through Mobile in 2014 And Beyond
 
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI PresentationIntro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
 
Presentation1
Presentation1Presentation1
Presentation1
 
Thomas Arthur from Sensis talks mobile campaigns at CeBit WebForward 09
Thomas Arthur from Sensis talks mobile campaigns at CeBit WebForward 09Thomas Arthur from Sensis talks mobile campaigns at CeBit WebForward 09
Thomas Arthur from Sensis talks mobile campaigns at CeBit WebForward 09
 

Plus de Tin180 VietNam

Tình thương làm thăng hoa cuộc sống
Tình thương làm thăng hoa cuộc sốngTình thương làm thăng hoa cuộc sống
Tình thương làm thăng hoa cuộc sốngTin180 VietNam
 
The Six Secrets Of News Search Engine Optimization
The Six Secrets Of News Search Engine OptimizationThe Six Secrets Of News Search Engine Optimization
The Six Secrets Of News Search Engine OptimizationTin180 VietNam
 
Seo Beginners Slide Show
Seo Beginners Slide ShowSeo Beginners Slide Show
Seo Beginners Slide ShowTin180 VietNam
 
Search Engine Optimisation (Seo) And Search Engine Marketing
Search Engine Optimisation (Seo) And Search Engine MarketingSearch Engine Optimisation (Seo) And Search Engine Marketing
Search Engine Optimisation (Seo) And Search Engine MarketingTin180 VietNam
 
Google Tech For Better Content
Google Tech For Better ContentGoogle Tech For Better Content
Google Tech For Better ContentTin180 VietNam
 
Best Kept Secrets To Search Engine Optimization Success The Art And The Scie...
Best Kept Secrets To Search Engine Optimization Success  The Art And The Scie...Best Kept Secrets To Search Engine Optimization Success  The Art And The Scie...
Best Kept Secrets To Search Engine Optimization Success The Art And The Scie...Tin180 VietNam
 
S E O & Adsense Optimization
S E O  & Adsense OptimizationS E O  & Adsense Optimization
S E O & Adsense OptimizationTin180 VietNam
 
Web 2 0 Panel Make Social Media Work For You (Tin180 Com)
Web 2 0 Panel   Make Social Media Work For You (Tin180 Com)Web 2 0 Panel   Make Social Media Work For You (Tin180 Com)
Web 2 0 Panel Make Social Media Work For You (Tin180 Com)Tin180 VietNam
 
Viral Marketing Advertising Strategies For Social Networks Presentation (Ti...
Viral Marketing   Advertising Strategies For Social Networks Presentation (Ti...Viral Marketing   Advertising Strategies For Social Networks Presentation (Ti...
Viral Marketing Advertising Strategies For Social Networks Presentation (Ti...Tin180 VietNam
 
Trend Analysis In Social Tagging An Lis Perspective Ecdl2007 (Tin180 Com)
Trend Analysis In Social Tagging   An Lis Perspective   Ecdl2007 (Tin180 Com)Trend Analysis In Social Tagging   An Lis Perspective   Ecdl2007 (Tin180 Com)
Trend Analysis In Social Tagging An Lis Perspective Ecdl2007 (Tin180 Com)Tin180 VietNam
 
The Changers Eu Social Media And The Impact On Business Communications And ...
The Changers Eu   Social Media And The Impact On Business Communications And ...The Changers Eu   Social Media And The Impact On Business Communications And ...
The Changers Eu Social Media And The Impact On Business Communications And ...Tin180 VietNam
 
Socialnetworkanalysis (Tin180 Com)
Socialnetworkanalysis (Tin180 Com)Socialnetworkanalysis (Tin180 Com)
Socialnetworkanalysis (Tin180 Com)Tin180 VietNam
 
Social Media Success (Tin180 Com)
Social Media Success (Tin180 Com)Social Media Success (Tin180 Com)
Social Media Success (Tin180 Com)Tin180 VietNam
 
Social Software In The Travel & Tourism Industry, & In Teaching A Sustainable...
Social Software In The Travel & Tourism Industry, & In Teaching A Sustainable...Social Software In The Travel & Tourism Industry, & In Teaching A Sustainable...
Social Software In The Travel & Tourism Industry, & In Teaching A Sustainable...Tin180 VietNam
 
Social Network Based Information Systems (Tin180 Com)
Social Network Based Information Systems (Tin180 Com)Social Network Based Information Systems (Tin180 Com)
Social Network Based Information Systems (Tin180 Com)Tin180 VietNam
 
Social Information Processing (Tin180 Com)
Social Information Processing (Tin180 Com)Social Information Processing (Tin180 Com)
Social Information Processing (Tin180 Com)Tin180 VietNam
 
Sharma Social Networks (Tin180 Com)
Sharma Social Networks (Tin180 Com)Sharma Social Networks (Tin180 Com)
Sharma Social Networks (Tin180 Com)Tin180 VietNam
 

Plus de Tin180 VietNam (20)

Tình thương làm thăng hoa cuộc sống
Tình thương làm thăng hoa cuộc sốngTình thương làm thăng hoa cuộc sống
Tình thương làm thăng hoa cuộc sống
 
Web Spam Techniques
Web Spam TechniquesWeb Spam Techniques
Web Spam Techniques
 
The Six Secrets Of News Search Engine Optimization
The Six Secrets Of News Search Engine OptimizationThe Six Secrets Of News Search Engine Optimization
The Six Secrets Of News Search Engine Optimization
 
Seo Beginners Slide Show
Seo Beginners Slide ShowSeo Beginners Slide Show
Seo Beginners Slide Show
 
Search Engine Optimisation (Seo) And Search Engine Marketing
Search Engine Optimisation (Seo) And Search Engine MarketingSearch Engine Optimisation (Seo) And Search Engine Marketing
Search Engine Optimisation (Seo) And Search Engine Marketing
 
Introduction To Seo
Introduction To SeoIntroduction To Seo
Introduction To Seo
 
Php White Hat Seo
Php White Hat SeoPhp White Hat Seo
Php White Hat Seo
 
Google Tech For Better Content
Google Tech For Better ContentGoogle Tech For Better Content
Google Tech For Better Content
 
Best Kept Secrets To Search Engine Optimization Success The Art And The Scie...
Best Kept Secrets To Search Engine Optimization Success  The Art And The Scie...Best Kept Secrets To Search Engine Optimization Success  The Art And The Scie...
Best Kept Secrets To Search Engine Optimization Success The Art And The Scie...
 
S E O & Adsense Optimization
S E O  & Adsense OptimizationS E O  & Adsense Optimization
S E O & Adsense Optimization
 
Web 2 0 Panel Make Social Media Work For You (Tin180 Com)
Web 2 0 Panel   Make Social Media Work For You (Tin180 Com)Web 2 0 Panel   Make Social Media Work For You (Tin180 Com)
Web 2 0 Panel Make Social Media Work For You (Tin180 Com)
 
Viral Marketing Advertising Strategies For Social Networks Presentation (Ti...
Viral Marketing   Advertising Strategies For Social Networks Presentation (Ti...Viral Marketing   Advertising Strategies For Social Networks Presentation (Ti...
Viral Marketing Advertising Strategies For Social Networks Presentation (Ti...
 
Trend Analysis In Social Tagging An Lis Perspective Ecdl2007 (Tin180 Com)
Trend Analysis In Social Tagging   An Lis Perspective   Ecdl2007 (Tin180 Com)Trend Analysis In Social Tagging   An Lis Perspective   Ecdl2007 (Tin180 Com)
Trend Analysis In Social Tagging An Lis Perspective Ecdl2007 (Tin180 Com)
 
The Changers Eu Social Media And The Impact On Business Communications And ...
The Changers Eu   Social Media And The Impact On Business Communications And ...The Changers Eu   Social Media And The Impact On Business Communications And ...
The Changers Eu Social Media And The Impact On Business Communications And ...
 
Socialnetworkanalysis (Tin180 Com)
Socialnetworkanalysis (Tin180 Com)Socialnetworkanalysis (Tin180 Com)
Socialnetworkanalysis (Tin180 Com)
 
Social Media Success (Tin180 Com)
Social Media Success (Tin180 Com)Social Media Success (Tin180 Com)
Social Media Success (Tin180 Com)
 
Social Software In The Travel & Tourism Industry, & In Teaching A Sustainable...
Social Software In The Travel & Tourism Industry, & In Teaching A Sustainable...Social Software In The Travel & Tourism Industry, & In Teaching A Sustainable...
Social Software In The Travel & Tourism Industry, & In Teaching A Sustainable...
 
Social Network Based Information Systems (Tin180 Com)
Social Network Based Information Systems (Tin180 Com)Social Network Based Information Systems (Tin180 Com)
Social Network Based Information Systems (Tin180 Com)
 
Social Information Processing (Tin180 Com)
Social Information Processing (Tin180 Com)Social Information Processing (Tin180 Com)
Social Information Processing (Tin180 Com)
 
Sharma Social Networks (Tin180 Com)
Sharma Social Networks (Tin180 Com)Sharma Social Networks (Tin180 Com)
Sharma Social Networks (Tin180 Com)
 

Dernier

HOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGHOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGNATHAN SPEAKS
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandakashm530190
 
ICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryDennisViau
 
NVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxNVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxKrutik Rakade
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model InnovationMichal Hron
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography inalexademileighpacal
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024believeminhh
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondBoundify
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdfEni
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills sgodxzyrox
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersPlan Writers
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptendeworku
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loansujat8807
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Jake Truemper
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfmeftaul987
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxPaulBryant58
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..ranjithapriya2
 
The 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfThe 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfInsightsSuccess4
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningNaval Singh
 

Dernier (20)

HOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGHOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETING
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brand
 
ICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the Industry
 
NVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxNVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptx
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model Innovation
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography in
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and Beyond
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills s
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan Writers
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loan
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdf
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..
 
The 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfThe 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdf
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda Learning
 

Direct Marketing – Best Practices Workshop Rick Joubert Vodacom (Tin180 Com)

  • 1. Direct Marketing – Best Practices Workshop 21 February 2008 Rick Joubert (edited version for distribution) www.on-the-line.co.za
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 8. Mobile Pure Play Please Call Me 0821223334. WIN in CASH your XXXXX Bank Personal Loan. SMS your name to xxxxx to apply. SMSes at R1.50 T&C apply. Please Call Me 0821223334. SMS OMO to xxxxx not for distribution Please Call Me 0826401484 Get R5000 FREE funeral cover from Metropolitan. See if you qualify SMS Yes to 31216 (50c/SMS )
  • 9.
  • 10. Mobile as direct marketing channel Snail mail / E-mail substitution? Reaching a previously unreachable mass market?
  • 11. There’s a new advertising channel in town… 1 st Quarter 2008 Introduction to AdMe There are now more mobile phones in the world than all televisions and PCs combined.
  • 12.
  • 14.
  • 15. Who are they – you choose
  • 16.
  • 17.

Notes de l'éditeur

  1. Mobile Achieves 85% Market Penetration – a Personal, Always On Medium Mobile phones are more pervasive than Television, Radio, Print and Outdoor. Internet does not even compare. A mobile phone and MSISDN is as personal as an ID number. Mobile users work, play, sleep, eat with their mobile phones online. Permission Based one-to-one personal communication AdMe users provide their permission, and are incentivised to receive SMS and MMS advertising communication. No more than 5 messages a week ensures users remain engaged . Highly Profiled = Extremely Targeted Communication Through continuous profiling AdMe can target from basic demographic, sociographic and geographic attributes, to specific interests and needs. Engaging Rich Media Experience The AdMe Platform is custom developed and tested to ensure a consistent user experience across 95% of WAP capable mobile handsets. MMS messages provides for rich, engaging audio visual content. Instant Delivery –Immediate Response with Active Performance Measurement A campaign can be activated in as little as 15 minutes from setup to delivery. Our platform allows real-time statistics on message sends, delivery, receipt/read and action/response if the Call to Action leverages the AdMe Platform. Cost Effective with Superior ROI At R1,95 per MMS send, plus R1 list rental – advertisers are guaranteed exposure to willing and interested consumers. Compared to traditional online options selling on CPM (Cost per 1000 impressions) or PPC (Pay per Click) based models, AdMe offers a sure bet at a lower cost with action rates tracked on an active basis. Because the channel is so targeted, a campaign can show returns from the first impression and is not dependent on volume or extensive exposure to achieve breakeven – works for large and small advertisers.