8. Mobile Pure Play Please Call Me 0821223334. WIN in CASH your XXXXX Bank Personal Loan. SMS your name to xxxxx to apply. SMSes at R1.50 T&C apply. Please Call Me 0821223334. SMS OMO to xxxxx not for distribution Please Call Me 0826401484 Get R5000 FREE funeral cover from Metropolitan. See if you qualify SMS Yes to 31216 (50c/SMS )
9.
10. Mobile as direct marketing channel Snail mail / E-mail substitution? Reaching a previously unreachable mass market?
11. There’s a new advertising channel in town… 1 st Quarter 2008 Introduction to AdMe There are now more mobile phones in the world than all televisions and PCs combined.
Mobile Achieves 85% Market Penetration – a Personal, Always On Medium Mobile phones are more pervasive than Television, Radio, Print and Outdoor. Internet does not even compare. A mobile phone and MSISDN is as personal as an ID number. Mobile users work, play, sleep, eat with their mobile phones online. Permission Based one-to-one personal communication AdMe users provide their permission, and are incentivised to receive SMS and MMS advertising communication. No more than 5 messages a week ensures users remain engaged . Highly Profiled = Extremely Targeted Communication Through continuous profiling AdMe can target from basic demographic, sociographic and geographic attributes, to specific interests and needs. Engaging Rich Media Experience The AdMe Platform is custom developed and tested to ensure a consistent user experience across 95% of WAP capable mobile handsets. MMS messages provides for rich, engaging audio visual content. Instant Delivery –Immediate Response with Active Performance Measurement A campaign can be activated in as little as 15 minutes from setup to delivery. Our platform allows real-time statistics on message sends, delivery, receipt/read and action/response if the Call to Action leverages the AdMe Platform. Cost Effective with Superior ROI At R1,95 per MMS send, plus R1 list rental – advertisers are guaranteed exposure to willing and interested consumers. Compared to traditional online options selling on CPM (Cost per 1000 impressions) or PPC (Pay per Click) based models, AdMe offers a sure bet at a lower cost with action rates tracked on an active basis. Because the channel is so targeted, a campaign can show returns from the first impression and is not dependent on volume or extensive exposure to achieve breakeven – works for large and small advertisers.