Social Media Marketing And Web 2 0 (Tin180 Com)

Social Media Marketing and Web 2.0

What is social media? ,[object Object]

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The old vs. the new Unconferences Conferences Twitter Instant messenger Syndication Stickiness Tagging Directories Wikis CMS Blogging Personal websites Wikipedia Britannica online Hands Eyeballs Web 2.0 Web 1.0

Harnessing collective intelligence

Trusting consumers as co-developers

Engaging consumer experiences Community users remain customers 50% longer, spend 54% more than non-community users and visit 9 times more than non-community users

Participation ,[object Object],[object Object],[object Object],[object Object]

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You have to be real to succeed!

The Web is changing how we do business ,[object Object],[object Object]

Social media is driven by the consumer not driven by business and is currently experiencing growth

The Social Networking has grown 12.7% from November 2006 to April 2007. In Canada from April 2006 to April 2007 Facebook grew 2424% YOUTUBE grew 616% MySpace grew 135%

70% of Americans aged 15-35 use Social Networks Fox Interactive Networks

Half of YouTube’s audience is over 34 MarketingVox

17% of Sony PlayStation owners in America are aged 50+ The Observer

Craig Newmark, owner and inventor of Craigslist Craig Newmark has said that this is a time of ‘creative destruction’ and that he has a ‘great deal of sympathy for people who run the printing presses’. He went on to say that it isn’t journalism that is becoming obsolete; rather the delivery methods are changing. ‘Even the kids realize news is important. The problem is that paper is too expensive’.

How to create a Web 2.0 strategy

KNOW CONTROL vs. NO CONTROL ,[object Object]

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Examples of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

UGC (user generated content) ,[object Object],[object Object],[object Object],[object Object]

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Blogging ,[object Object],[object Object],[object Object]

“ Newspapers increasingly reference Bloggers as sources in stories. In just 2 ½ years this has grown from almost nothing to a significant input to media” Factivia

Blog Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ipsos-Red, June 2005

Blogs need to be frequent. Web 2.0 has created a low attention span. A blog should be posted a MAXIMUM of 3-4 days apart.

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Google Reader ,[object Object],[object Object]

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Technorati ,[object Object],[object Object],[object Object]

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Facebook ,[object Object],[object Object],[object Object]

YouTube YouTube is a popular free video sharing website which lets users upload, view, and share video clips. ... Tobi – http://youtube.com/profile?user=TobiMichelleM

Old media doesn’t die, it just evolves

Social Media Marketing And Web 2 0 (Tin180 Com)

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Social Media Marketing And Web 2 0 (Tin180 Com)