Department of Management- Personality Development and Communication Skills-I Basic fundamental of grammar and usage How to improve command over spoken and written English with stress on Noun, Verb Tense and Adjective Sentence errors Punctuation Vocabulary building Common errors in business writing Introduction to Business Communication Basic forms of communication Process of communication Principles of effective Business Communication-7 Cs.  Media of Communication Types of communication Barriers of communication Introduction to Business Communication Channels of Business Communication Forms of Verbal Communication

1. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Affiliated Institution of G.G.S.IP.U, Delhi
Personality Development
and Communication Skills-I
BBA (Gen)- 17111
BBA (B&I)-18209

2. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Objective of Course:
• To develop the skills of the professional
undergraduate students for proper self-
expression, social communication, spoken
English, correct pronunciation, voice
modulation and business etiquettes
• The students should improve their personality,
communication skills and enhance their self-
confidence

3. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Course Overview:
Unit I
• Basic fundamental of grammar and usage
• How to improve command over spoken and written English with stress on Noun, Verb Tense and
Adjective
• Sentence errors
• Punctuation
• Vocabulary building
• Common errors in business writing
Unit II
• Introduction to Business Communication
• Basic forms of communication
• Process of communication
• Principles of effective Business Communication-7 Cs.
• Media of Communication
• Types of communication
• Barriers of communication

4. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Course Overview:
Unit III
• Business letter writing
• Need and Functions of Business letter writing
• Kinds and Layout of letter writing
• Types of letter writing: Persuasive letters, Request letters, Sales letters, Complaints and Adjustments.
Unit IV
• Departmental Communication-Meaning, Need and types
• Interview letters, Promotion Letters and Resignation letters
• News letters
• Circulars
• Agenda
• Notice
• Office memorandums
• Office orders
• Press release

5. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Unit - II

6. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Introduction to Business
Communication
The word ‘communication’ is derived from the latin word ‘communicare’ which
means ‘to make common, to share, to transmit or to impart’.
Thus communication can be considered as process that involves the transfer of
information, ideas, emotions, feelings etc. between people.
‘Business communication differs from other types of communication, not by its
means of communicating but by its objectives’

7. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Process of Business Communication

8. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Channels of Business Communication

9. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Forms of Verbal Communication

10. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Forms of Non Verbal Communication
 Sign Language
 Proxemics (Space Language)
 Haptics (Touch language)
 Chronemics
 Kinesics (or Body Language)
 Artifacts (or Appearance)
 Vocalics or Paralanguage
 Environment or Surroundings

11. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Types of Business Communication

12. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Principles of Business Communication

13. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Barriers to Business Communication

14. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
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YOU