Infographic showing the Top 10 Benefits Of CRM Software For Sales And Marketing

1. TOP
10 BENEFITS OF CRM SOFTWARE FOR
SALES MARKETINGAND
IMPROVED PRODUCTIVITY
CRM software helps sales and marketing departments to streamline and automate
key processes, leading to increased efficiency.
A Nucleus Research study shows that
sales reps experienced an increase
of productivity by 26.4%, particularly
when adding social networking and
mobile applications to CRM software.
ENHANCED SALES AND MARKETING ALIGNMENT
CRM solutions offer sales and marketing departments improved visibility of
information regarding one another’s activities, making it easier for them to
coordinate their efforts.
Studies have revealed that CRM
applications can account for decreased
sales and marketing costs of 23%.
CRM solutions offer organisations an all-encompassing view of their customer’s
interactions with their company, making it easier for them to understand the needs
and desires of their customers.
According to 2005 study, around 63%
of companies regarded themselves
as ‘extremely customer driven’. It
is thought that today this figure has
reached a level of more than 80%.
Productivity
26% Increas
e
££
23%
Cost
Decrease
1
2
3 360 DEGREE VIEW OF THE CUSTOMER
63% 80%
extremely
customer driven
BETTER USE OF BUDGETS
4The information and insights offered into marketing activity and campaign
results allows organisations to make the most of their marketing budgets.
In the United States, CRM
offers an average return of
$5.60 for every $1 spent.
CRM
$1
$5.60
5 INCREASED CUSTOMER RETENTION
Having better access to more customer data allows companies to tailor their
activities and strategies more effectively. This makes firms with well implemented
CRM systems better equipped to retain customers and inspire loyalty.
Increasing customer retention by just
5% can increase profits by 25% to 95%.
Customer Retention
Profits
INCREASED
=
INCREASED
EASIER PERFORMANCE MANAGEMENT
6Intuitive business intelligence tools offered by CRM software allow sales and
marketing departments to easily monitor and manage their own performance.
Some studies suggest that successful
implementation of a CRM solution can
increase lead conversion rates by over 300%.
Conversion Rates
CRM
Increase Lead
By over 300%
7 QUICKER AND BETTER OPPORTUNITY IDENTIFICATION
Integrated and up to date data allows sales departments to more quickly and
accurately identify new sales opportunities.
30% of marketers say that having
disparate data sources is a key
reason why they can’t glean useful
insights from customer data.
30%
can’t glean
useful insights
IMPROVED ACCESS TO INFORMATION AMONG MOBILE WORKFORCES
8For companies who have geographically diverse or mobile workforces, the
ability to access vital information, whether they are at a desk or on a mobile
device, is crucial.
Sales reps saw productivity increase
by 15% when they had mobile
access to CRM applications.
Mobile access to
CRM applications
15 % productivity
increase
9 BETTER ONGOING INTERACTIONS WITH CUSTOMERS
Staff with access to customer data provided by CRM solutions are able to
answer customer queries, solve problems, and generally cultivate better
customer relationships.
Ill-informed staff is a customer’s biggest bugbear
when it comes to customer service and research
has shown that 55% of consumers would pay
extra to guarantee better service.
DOVETAILING OF SALES AND CUSTOMER SERVICE EFFORTS
10CRM allows your customer service professionals a better understanding of the
sales department’s activities, therefore making them better equipped to answer
customer’s queries and solve their issues.
Patronage by loyal customers yields
65% of a typical business’ volume.
65%
55%
Would pay
better service
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(Statistics drawn from three online resources:
http://www.bigcontacts.com/news/5-surprising-stats-about-increasing-sales-productivity-with-crm-software
http://blog.getbase.com/18-surprising-crm-statistics
http://www.smallbizcrm.com/crm-reading-lounge/crm-market-statistics/)