How London became a tech powerful hub for startups and technology. Note: This is a sample project, not an official one of London & Partners

1. A CASE STUDY
OF TECHNOLOGY
GROWTH
WARNING: This is a sample document created and is not an
official document of London & Partners. Sources not included.

2. OUR MISSION:
MAKE LONDON
A WORLD CLASS TECH HUB

3. 3
A clear mission by the
British Government
Right now, Silicon Valley is the leading place in the world
for high-tech growth and innovation. But there’s no reason
why it has to be so predominant.…
!
Here’s our vision for East London tech city -
a hub that stretches from Shoreditch and Old Street to the
Olympic Park.
!
This is what local businesses are saying they need. What
part can you play in making it happen?” I have to say: the
response has been overwhelming.
!
— David Cameron, PM, 2012

4. The TechCity Initiative
By 2024!
Set to create £12 billion of economic activity &
46,000 new jobs over the next 10 years from today
• Initiative started in 2010
• Aimed at putting London as a central focal point for Technology
• Government Appointed Eric van der Kleij to head up the
initiative
• Created three key initiatives:
• Future Fifty Program for the top 50 companies
• Tech City Cluster Alliance to connect with the rest of the
UK
• £1m Launchpad Competition
• Supported by Financial Drivers including SEIS, EIS and R&D
tax breaks
• Corporation Tax is the lowest of the G7 and the G20
• Partnered with key universities including Oxford and Cambridge
Timeline of Success
2010!
TechCity
Started
June 2014!
London
Technology week!
a series of more
than 200 events
taking place across
the capital.
2011!
Interactive Map
of TechCity
Sept 2011!
Google sets up
in Silicon Roundabout
End of 2010!
85 Tech
Companies
End of 2011!
200 Tech
Companies
Jan 2011!
CISCO sets up
in Silicon Roundabout
Sept 2014!
200 Companies!
Sign to stay in
London
4
2013!
53% of FinTech
funded were in UK
4 Prime Locations
Clerkenwell | Shoreditch | Whitechapel | Canary Wharf

5. Competitive Models
TechCity is under global pressure to perform
Silicon Valley
California, USA
5
Berlin
Germany
Silicon Alley
New York, USA
Berlin has been the most talked-about
(and talked-up) startup hub in Europe for
several years. Successful exits incl.:
Jamba in 2004 ($273 million/£180
million), Brands4Friends (€150 million/
£129 million) are evidence that Berlin can
deliver.
New York City’s ‘Silicon Alley’ is the
digital hub that looks and feels closest to
In- ner East London. Silicon Alley was
originally a well-defined corridor in lower
Manhattan along Broadway, from the
Flatiron District up to SoHo; as in
Silicon Valley is the world’s leading, and
best-known high-tech region. It is a city-region
running the length of the Santa
Clara Valley in the Southern San
Francisco Bay Area, from San Jose in the
South to parts of San Francisco in the
North (Joint Venture Silicon Valley, 2012).
With companies like 3M, AMD, Apple,
AT&T, Dell, Evernote, Facebook, Google,
HP, IBM, Intel, Nvidia, and PayPal
inhabiting the city, Austin is also known
as the Silicon Hills.
Silicon Hills London,
Austin TX, USA
Other models include Cap Digital (Paris), Santiago, Multi-Media Super Corridor (Malyasia), Tel Avi & Silicon Wadi

6. Success Factors
Key drivers which helped
create TechCity
6
Access to Finance
Government funds &
finance incentives make up
the bulk of support
The Patent Box Scheme
Lowering Corporation Tax to 10% on profits from the development and
exploitation of patents.
SEIS & EIS Schemes Provides 50% and 30% respectively income tax
relief for UK taxpayers investing in qualifying startups
VC & Angels
Offering VCs and Angels the ability to invest into startups with minimal
risk and high potential exits creates a favourable financial market.
Access to Talent
Government support, top
universities and access to
Europe
Visas
Increasing the ease of Tier 1 & 2 visas has helped significantly to bring
in top talent from across the world.!
Access to top universities
Oxford, Cambridge, LSE, LBS are all within reach of London making it a
prime spot for bright minds of the future.
Doorstep to Europe
Europe is accessible in 1-2hours, enabling an influx of skilled talent to
joint Tech City startups.
Access to Entrepreneurs
A clear strategy supports
bright ideas from creative
and driven individuals
Entrepreneurs
Attracting top entrepreneurs and fostering the right
environment to utilise all these key drivers is critical to the
success of TechCity as a whole.
The Creative Hub
London has always been a central creative melting pot of
talent and creativity. Advertising, Film, Games and Music all
come from London’s hub.
Access to London
Location, Location,
Location - The right place
to focus technology
Easy Transport Access
Offices are within walking distance; bike, bus and tube all connect
TechCity to the rest of London.!
High Speed Internet
The UK Government is spending £853m on super high speed broadband
to connect TechCity. Intel also gave access to super computers for
startups and businesses alike.
CoWorking Spaces
Cheap office space with great amenities help positive work environments
Executed Strategy
A clear strategy was established from a
single mission to tackle key issues and
leverage London’s unique strengths to
build a world class TechCity

7. Financial Capital for Tech
Government schemes
empower London to
establish new businesses
7
The UK Government has fostered a financial
environment which heavily favours entrepreneurs and
investors alike to facilitate the establishment of startups
and businesses.
The result is a series of financial mechanisms which
have been critical to the success of Tech City.
The rate of R&D tax credit for companies with fewer than
500 employees has been increased to 225%
The Patent Box Scheme
Lowering Corporation Tax to 10% on profits from the
development and exploitation of patents and certain
other intellectual property in the UK has been introduced
The Seed Enterprise Investment Scheme (SEIS)
Provides 50% income tax relief for UK taxpayers
investing in qualifying startups for the first £100,000
seed investment
The Enterprise Investment Scheme (EIS)
Offering 30% income tax relief for private investors –
bringing the scheme in line with the relief available in
contributions into venture capital trusts
From Seed to Exit
Numerous funds and
Ventures ensure a steady
flow of new Startups
Leading ventures and investment firms have setup UK
based funds to ensure a long term capital market.
The financial support of London’s Finance Sector only
facilitates deal flow, a key factor in London’s success.
Investment Facilities include!
• Venture Arms
• Microsoft Ventures
• Google Ventures
• Accell Partners
• MMC Ventures
• DN Capital
• Index Ventures
• Balderton Capital
44% of the TechCity Pulse survey result aim to
grow their business by 100% in the next 12 months
£1b
Invested in 2014
30% since 2013

8. Brains & Brawn
Attracting the right talent is key
8
London attracts the best of the best in a number of fields. As a
hub of international and local talent, it connects entrepreneurs,
creatives, finance, law and services together in one location.
!
Entrepreneurs
From stars such as Michael acton Smith to Paulina Bosec,
everyone is flocking to TechCity. The conditions for
entrepreneurship in the UK are optimum: a recent Nectar survey
found that 80% of young people in Britain now say they would like
to start their own business in the next five years.
!
Jobs Jobs Jobs!
With already 15,091 employees merely in the top 50 tech city companies,
Tech City is set to boom in 2014. Over 46,000 new jobs will be created the
next 10 years making London TechCity one of the best places for future
talent
!
University Support!
Recent research supported by Bloomberg suggests the tech and
information sector in London, Southeast and East England –
including Oxford and Cambridge – is growing faster than that of
California.

9. Accelerators & CoWorking
London features some of the best Accelerators and CoWorking
spaces any city could image.
!
Planting the Seed!
From seed funding to later stages, Accelerator programs make up
some of London’s best assets in delivering new jobs, businesses
and growth potential year on year.
!
Multiple programs fun, with specific areas of expertise such as
L39’s Fin Tech speciality or Collider’s Marketing & Ad Tech focus.
London has it all and provides the incubating space to empower
young minds to develop the technologies of tomorrow supported
by a free flowing market with the right environment to flourish.
!
Sharing is Caring!
Featuring over 65+ CoWorking Spaces, London remains one of
the easiest and cheapest office space to rent for startups.
!
It can host over 72,000+ seats, with office space, Skype booths,
great connections and leading startups such as last.fm, dibbz,
Facebook, Google, Cisco, Intel, SongKick, King, Mind Candy.!
!
Not forgetting the great amount of events and networking that only
help to foster a strong community of knowledge sharing and
collaboration.
9

10. Backed by London’s official
promotional company
London & Partners is the official
promotional company for London. Our
specialist business network can help you:
!
• Create a powerful business case for
expanding to London
• Find the best location
• Recruit the right people
• Create the perfect office
• Build a network of partners
• Enjoy London life

11. Who We Are
Market opportunity +
Ease of doing business +
Rich and diverse ecosystem
= Mission: Accomplished

12. 12
Your TechCity Model

13. 13
1 2 3 4 5 6
Government
Drivers
Financial
Drivers
Knowledge
Drivers
Human
Drivers
Infrastructure
Drivers
Agile
Drivers
๏ Develop
University Ties
๏ Cross Industry
Projects
๏ Deregulation of
Visa Application
for Skilled Workers
๏ Initiative Strategy
๏ Scenario Planning
๏ Policy
Development
๏ Committee
Searching
๏ Location Scouting
L&P’s key steps for your own TechCity
Key drivers form the pillars of a strong foundation for your TechCity
๏ Flexible Policy
Reviews
๏ Competitive
research lead by
L&P
๏ Regular Review of
TechCity
๏ Access to
International &
Local Transport
๏ Cheap Office
Space
๏ CoWorking Space
๏ Proximity to
Capitals
๏ Access To
Connectivity
๏ Drive uptake of
talent
๏ Job fairs
๏ Support local
initiatives
(Ex: Silicon
DrinkAbout)
๏ University
Collaborations
๏ Tax Credit
Proposals
๏ R&D Credit
Proposals
๏ Invite High Net
Worth
Individuals
(HNWIs
๏ Specialist
Brank Divisions

14. 14
Join the future with
London & Partners

15. business@londonandpartners.com
+44 (0)20 7234 5800
www.invest.london
@londonpartner