As customers come to expect the opportunity to interact on the social web with (hopefully!) the people who are behind brands, marketers must address aspects of social media that impact brand value and perception.

1. People are here for three reasons:
1. To learn new things
2. To share their Bloomberg Marketing passions
© 2010 knowledge and
3. To network.
Build Your Brand Value
Through Social Media
Developed & Faclitated:
Bloomberg Marketing

2. Conversational Guide
i. How can social media help tell the story of
your Brand?
ii. Can you be a steward of your Brand while
maintaining your authenticity?
© 2010 Bloomberg Marketing
iii. How can you integrate social media into
DNA of a Brand?

3. Is it possible that the new consumer driven social
networks - consumers connect through concepts,
ideas, values and icons, created and related to
other people through electronic interchanges filled
with pictures, words, music and the like,
not by marketers and manufacturers and the
© 2010 Bloomberg Marketing
communication experts
will be the new 21st century brand?
Don E. Schultz,
Northwestern University

4. i. How can social media help tell the story of your
Brand?
Find the simple story in the product, and present it in an
articulate and intelligent, persuasive way. - Bill Bernbach
Be 2010 Bloomberg Marketing
©
Different
1. "Our brand is the only _____ that ______."
Caution! Can reality can sustain your claims?

5. © 2010 Bloomberg Marketing
Our mission is to inspire more New Zealanders to read more;
to promote reading in general, but particularly to represent and
promote New Zealand writing and writers – our own artists,
stories and points of view.
We want our contribution to encouraging reading and promoting
New Zealand writers to be innovative and effective.

6. 2. What is ..
The Essence of Your
Brand Value In 3 Words?

7. © 2010 Bloomberg Marketing

8. 3. Who Do You Want To Talk With?
4. Why? Communities
Blogging & Virtual
Micro-posts Worlds
Content /
Media eCommerce
Sharing
Audiences
© 2010 BloombergB2E)
(B2B, B2C, Marketing
Technology
Utilities &
Platforms
Applications
Rich
Media Wikis
Mobile
Complements of
5. Which Social Media Tool/s?

9. Conversations That Educate
© 2010 Bloomberg Marketing

10. II. Can you be a steward of your Brand
while maintaining your authenticity?
© 2010 Bloomberg Marketing

11. II. How can you integrate social
media into DNA of a Brand?
© 2010 Bloomberg Marketing

12. © 2010 Bloomberg Marketing
United Linen

13. Build Your Brand Value
Through Social Media
i. How can social media help tell the story of
your Brand?
© 2010 Bloomberg Marketing
ii. Can you be a steward of your Brand while
maintaining your authenticity?
iii. How can you integrate social media into
DNA of a Brand?

14. Build Your Brand Value
Through Social Media
1. Our brand is the only _____that _____.
(Difference)
2. What is the essence of your brand in 3 words?
(Brand Values)
3. Who do you want to talk with?
(Target Audience)
4. Why?
(Strategy)
5. What Social Media Tools?
(Tactics)

15. Forget your perfect offering
There is a crack, a crack in
everything
That's how the light gets in.
Leonard
Cohen

16. Toss of a pink boa
From Diva Marketing To You!
www.divamarketingblog.com
toby@bloombergmarketing.com
@Tobydiva