1. 0.78% 25
3.33% 106
13.34% 425
17.32% 552
20.43% 651
23.44% 747
21.37% 681
Q1 What is your age?
Answered: 3,187 Skipped: 0
Total 3,187
17 or younger
18-20
21-29
30-39
40-49
50-59
60 or older
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
17 or younger
18-20
21-29
30-39
40-49
50-59
60 or older
1 / 21
U.S. Adult Treatment of First-Class Mail, Email,
Electronic Banner Ads and their Opinions on Class
Action Notice Reliability and Notice Expectations
Summary of Responses - All Respondents - Detailed Analysis and Additional Tables Forthcoming
Source: The Hilsee Group LLC, Todd B. Hilsee, 215-486-2658, thilsee@hilseegroup.com; Platform:
SurveyMonkey; Confidence Interval: 95%; Margin of Error: 1.8%; Respondents: 3,187; Geography: 50
states; Survey Date: 12/9/16 - 12/13/16
2. 49.14% 1,566
25.04% 798
18.42% 587
7.41% 236
Q2 How much of the first-class mail that
comes to you at home do you open?
Answered: 3,187 Skipped: 0
Total 3,187
Almost all of
it
Most of it
Some of it
Almost none of
it
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Almost all of it
Most of it
Some of it
Almost none of it
2 / 21
3. 33.61% 1,071
22.62% 721
23.53% 750
20.24% 645
Q3 How much of the first-class mail from
senders who are NOT family, friends, or
personally known to you do you open?
Answered: 3,187 Skipped: 0
Total 3,187
Almost all of
it
Most of it
Some of it
Almost none of
it
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Almost all of it
Most of it
Some of it
Almost none of it
3 / 21
4. 25.32% 807
32.35% 1,031
35.64% 1,136
6.68% 213
Q4 How many of the emails that are sent to
your personal email account do you open?
Answered: 3,187 Skipped: 0
Total 3,187
Almost all of
them
Most of them
Some of them
Almost none of
them
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Almost all of them
Most of them
Some of them
Almost none of them
4 / 21
5. 12.61% 402
16.88% 538
40.04% 1,276
30.47% 971
Q5 How many of the emails from senders
who are NOT family, friends, or personally
known to you do you open?
Answered: 3,187 Skipped: 0
Total 3,187
Almost all of
them
Most of them
Some of them
Almost none of
them
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Almost all of them
Most of them
Some of them
Almost none of them
5 / 21
6. 2.26% 72
3.33% 106
15.19% 484
79.23% 2,525
Q6 As you use your computer, internet
browser, or mobile device, how many of the
electronic banner ads do you click on?
Answered: 3,187 Skipped: 0
Total 3,187
Almost all of
them
Most of them
Some of them
Almost none of
them
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Almost all of them
Most of them
Some of them
Almost none of them
6 / 21
7. 86 275,585 3,187
Q7 When there is a class action lawsuit, the
Court must notify the people affected (e.g.,
those who purchased a certain product).
The notice will disclose an alleged problem
with the product such as a safety-related
defect, or a problem with how the product
or a service was marketed. The notice may
offer benefits, such as money, or repair of
the product. The notice describes your
legal rights including: (1) Your right to
receive the benefits, (2) Your right to sue
the company on your own, and (3) Your
right to appear or object in Court. You lose
these legal rights if you do not respond to
the notice.Move the slider to reflect your
level of understanding:
Answered: 3,187 Skipped: 0
Total Respondents: 3,187
0 10 20 30 40 50 60 70 80 90 100
Answer Choices Average Number Total Number Responses
7 / 21
8. 36.81% 1,173
49.58% 1,580
10.39% 331
3.23% 103
Q8 Would a notice sent by first-class mail
be a reliable way of informing you of your
legal rights, if the Court can identify your
home address?
Answered: 3,187 Skipped: 0
Total 3,187
Definitely
I believe so
I don't think
so
No way
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Definitely
I believe so
I don't think so
No way
8 / 21
9. 12.95% 411
23.16% 735
46.38% 1,472
17.52% 556
Q9 Would an email be a more reliable notice
than a first-class mailing, when the Court
can identify both your home address and
your email address?
Answered: 3,174 Skipped: 13
Total 3,174
Definitely
I believe so
I don't think
so
No way
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Definitely
I believe so
I don't think so
No way
9 / 21
10. 2.77% 88
8.08% 257
29.65% 943
59.50% 1,892
Q10 Would a notice by way of an internet
banner ad be more reliable than either a
first-class mailing or an email, when both of
those addresses can be identified?
Answered: 3,180 Skipped: 7
Total 3,180
Definitely
I believe so
I don't think
so
No way
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Definitely
I believe so
I don't think so
No way
10 / 21
11. 1.69% 54
14.97% 477
72.23% 2,302
3.26% 104
7.84% 250
Q11 If a class action involved a safety-
related defect in a product you purchased,
which would you expect to receive:
Answered: 3,187 Skipped: 0
Total 3,187
Electronic
banner ad
Email
First-class
mail
No notice
Phone call
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Electronic banner ad
Email
First-class mail
No notice
Phone call
11 / 21
12. 1.19% 38
9.38% 299
74.80% 2,384
2.95% 94
11.67% 372
Q12 If a class action that affected you
involved $1,000 for each person, which
would you expect to receive:
Answered: 3,187 Skipped: 0
Total 3,187
Electronic
banner ad
Email
First-class
mail
No notice
Phone call
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Electronic banner ad
Email
First-class mail
No notice
Phone call
12 / 21
13. 3.48% 111
31.60% 1,007
50.74% 1,617
10.10% 322
4.08% 130
Q13 If a class action that affected you
involved $5 for each person, which would
you expect to receive:
Answered: 3,187 Skipped: 0
Total 3,187
Electronic
banner ad
Email
First-class
mail
No notice
Phone call
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Electronic banner ad
Email
First-class mail
No notice
Phone call
13 / 21
15. 54.59% 1,738
45.41% 1,446
Q15 What is your gender?
Answered: 3,184 Skipped: 3
Total 3,184
Female
Male
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Female
Male
15 / 21
16. 7.92% 252
10.79% 343
18.87% 600
15.28% 486
12.04% 383
7.67% 244
4.78% 152
2.92% 93
Q16 How much total combined money did
all members of your HOUSEHOLD earn last
year?
Answered: 3,180 Skipped: 7
$0 to $9,999
$10,000 to
$24,999
$25,000 to
$49,999
$50,000 to
$74,999
$75,000 to
$99,999
$100,000 to
$124,999
$125,000 to
$149,999
$150,000 to
$174,999
$175,000 to
$199,999
$200,000 and up
Prefer not to
answer
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
$0 to $9,999
$10,000 to $24,999
$25,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $124,999
$125,000 to $149,999
$150,000 to $174,999
16 / 21
17. 6.20% 194
14.25% 446
15.43% 483
6.90% 216
17.03% 533
4.86% 152
10.16% 318
7.64% 239
17.54% 549
Q17 US Region
Answered: 3,130 Skipped: 57
Total 3,130
New England
Middle Atlantic
East North
Central
West North
Central
South Atlantic
East South
Central
West South
Central
Mountain
Pacific
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
17 / 21
19. Q8 Would a notice sent by first-class mail be a reliable way of informing you
of your legal rights, if the Court can identify your home address?
Answered: 518 Skipped: 0
Definitely
I believe so
I don't think
so
No way
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
19 / 21
Among Millennial Adults 18-29
Q9 Would an email be a more reliable notice than a first-class mailing, when
the Court can identify both your home address and your email address?
Answered: 518 Skipped: 0
Definitely
I believe so
I don't think
so
No way
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
20. 20 / 21
Definitely
I believe so
I don't think
so
No way
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Q10 Would a notice by way of an internet banner ad be more reliable than either
a first-class mailing or an email, when both of those addresses can be
identified?Answered: 517 Skipped: 1
Q11 If a class action involved a safety-related defect in a product you purchased,
which would you expect to receive: Answered: 518 Skipped: 0
Electronic
banner ad
Email
First-class
mail
No notice
Phone call
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Among Millennial Adults 18-29
21. 21 / 21
Q12 If a class action that affected you involved $1,000 for each person, which
would you expect to receive:
Answered: 518 Skipped: 0
Electronic
banner ad
Email
First-class
mail
No notice
Phone call
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Q13 If a class action that affected you involved $5 for each person, which would
you expect to receive:
Answered: 518 Skipped: 0
Electronic
banner ad
Email
First-class
mail
No notice
Phone call
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Among Millennial Adults 18-29
