1. Social Media for Millennials
What does your social future look like?
Todd Wilms
Sr Director, Communities and Social Media

2. STEM
What does STEM stand for?

3. Science

4. Robotics
Environmental
Studies
Biologist
Astrophysics
Neil deGrasse Tyson
© 2011 SAP AG. All rights reserved. 4

5. Technology

6. Not just “Rock Stars”
are “Rock Stars”
New way to see the world
Great places to spend your day
© 2011 SAP AG. All rights reserved. 6

7. Engineers

8. Celilo Falls Bridge
© 2011 SAP AG. All rights reserved. 8

10. Mathematician
David Lekrone
Statistician
Wanna make
Gibson Guitars?
© 2011 SAP AG. All rights reserved. 10

11. Social Media

12. 2011 Best Jobs (of 200 surveyed),based on
conditions, outlook, & pay
1. Software Engineer ($87,000) 11. Sociologist
2. Mathematician ($94,000) 12. Accountant
3. Actuary ($87,000) 13. Paralegal Assistant
4. Statistician 14. Physicist
5. Computer Systems Analyst 15. Financial Planner
6. Meteorologist 16. Philosopher
7. Biologist 17. Occupational Therapist
18 Parole Officer
8. Historian
19. Aerospace Engineer
9. Audiologist
20. Economist
10. Dental Hygienist
© 2011 SAP AG. All rights reserved. 12

13. 2011 Worst Jobs (of 200 surveyed)
200. Roustabout ($32,000) 190. Stevedore
199. Ironworker ($34,000) 189. Sailor
198. Lumberjack ($32,000) 188. Reporter (Newspaper)
197. Roofer 187. Sheet Metal Worker
196. Taxi Driver 186. Child Care Worker
195. EMT 185. Dairy Farmer
194. Welder 184 Photojournalist
193. Painter 183. Auto Mechanic
192. Meter Reader 182. Butcher
191. Construction Worker 181. Plasterer
© 2011 SAP AG. All rights reserved. 13

14. What
Science, Technology, Engineering, and
Math allow SAP to do…
Over 54,000 employees in 128 countries provide . . .
>50% >72%
>86% >70%
of the world’s of the world’s of the world’s of the world’s
athletic footwear packages chocolate beer production
provided couriered production
>30 million >2 million >77,000
households use energy people work automobiles
more responsibly with more safely manufactured
Smart Grid solutions using People per day
Safety solutions
© 2011 SAP AG. All rights reserved. 14

15. Career Resources
The Life Science Career Alliance
http://www.lscalliance.org/
Explore Your Future
 http://www.exploreyourfuture.org/
Sloan Career Cornerstone
 http://www.careercornerstone.org/
Green Jobs
 https://greenjobs.workforce3one.org/
© 2011 SAP AG. All rights reserved. 15

16. Web Sites to Explore
www.braincake.org
www.engineergirl.org
http://kids.nationalgeographic.com/kids
http://stem.discoveryeducation.com
http://www.brainpop.com/
www.engineeryourlife.org
www.manufacturingiscool.com
A site for students interested in summer
camps, scholarships and other opportunities in
manufacturing
© 2011 SAP AG. All rights reserved. 16

17. Remember . . .
STEM
© 2011 SAP AG. All rights reserved. 17

18. Questions

19. The Social DNA of SAP
• 70,000 • 83,000 fans • 11,500 • 36,000 video views in
followers followers 2011
• 250k page
• 178,000 page views in 2011 • 600%
views in 2011 increase YoY
• 110%
in fans
increase YoY
in fans
SAP Community Network:
2.5M members
20k new per month
4,000 new blog posts per day
© 2011 SAP AG. All rights reserved. 19