1. Speak, Train, Engage, Persuade & Sell
Friday, November 2, 2012 – Four Points by Sheraton, Metairie, LA
Presented by NSA New Orleans Chapter
If you are a speaker, trainer, business owner, association/sales executive, workplace
leader or government, educational institution, non-profit professional; THEN THIS
IS THE EVENT FOR YOU!
These are challenging times and today’s professionals need to be able to Speak, Train, Engage, Persuade and Sell
their employees, co-workers, team members, students, association members, customers, clients and prospects,
more than ever before. Our faculty is entirely made up of professional speakers, trainers, and facilitators from
the National Speakers Association with over ninety years of collective experience with thousands of clients in all
fifty states and multiple countries. So, here’s the PROGRAM…..
Learn the Big STEPS to Success for a Small Professional Investment
7:30 – 8:15: Registration, hot breakfast, networking with exhibiting partners
8:15-8:30: Opening remarks, expectations and outcomes
8:30-9:20: STEPS to Using the Power of Stories to Connect and Persuade
The right story, well told, can engage even the most resistant audience, persuade others to
take action, and help you sell yourself, your ideas and products or services. Incorporating
stories into your speaking, training and business presentations will definitely set you apart and
help you STAND OUT from the crowd! Master storyteller Jean Gatz shows you how to take
ordinary stories from your work and life and turn into memorable stories to connect with every
audience – every time.
Presenter: Jean Gatz, CSP, Standout Keynotes. Baton Rouge, LA. www.jeangatz.com
9:20-9:30: Networking Break
9:30-10:20: STEPS to Engaging, Valuing and Leveraging Differences
Looking to gain confidence to meet the challenges in communicating with or selling to diverse
and multigenerational employees, managers, supervisors, customers or clients who are different
from you? You’ll find those answers in this session, which involves learning to understand and
respect differences and others’ viewpoints – even when they are out of sync with or different
from your own – even generational differences. We’ll also explore the impact of and learn to
self-check for stereotypes and barriers to valuing differences. Discover four steps to
understanding. Recognize and correct issues that block full participation. Manage disagreements
before they become conflicts.
Presenter: Cathy Harris, C. Harris Companies, Inc., New Orleans, LA.
www.cathyharris.com
10:20-10:40: Networking Break
10:40-11:30: STEPS to Being a Leader and Communicating Wherever You Are

2. You can lead from wherever you are – regardless of your title, and in this presentation, you’ll
learn how to do just that. Today’s leaders are expected to do more with less, and since you can’t
do it all yourself, engaging and persuading others is Job 1. Your ability to train, coach,
communicate and build rapport and relationships has never been more important than in today’s
workplace environment. You’ll pick up tools to not just communicate with others, but to really
connect, you’ll learn tips to improve workplace team engagement, and you’ll walk away with
techniques to persuade and influence others to greater levels of performance and positive
attitudes.
Presenter: Jennifer H. Ledet, Ledet Management Consulting, Thibodaux, LA,
www.ledetmanagement.com
11:30-12:00: Panel discussion with presenters (Q&A’s), Moderator: Joe Liss, CPA, Metairie, LA
joelisscpa@gmail.com
12:00-1:00: Hot lunch and networking with Partners
1:00-1:50: STEPS for Creating Effective Training in Changing Times
The world of training now faces the challenges of 21 st Century technology and a more demanding
and engaging experience by program attendees. The presentation will demonstrate techniques
as well as exploring the trends and structure that is most effective to meet those challenges.
Presenter: Billy Arcement, MEd, The Results Group, Prairieville, LA,
www.searchingforsuccess.com
1:50-2:00: Networking Break
2:00-2:50: STEP IT UP with Social Media
In this session, Michelle Cullison will take you beyond the basics and show you how social media
can be used to increase the value of the skills taught in previous sessions. From leadership, to
training, to team-building, sales, multi-generational diversity and engaging audiences with humor
and stories; you’ll learn how to incorporate these skills into your social media strategy. We’ll
look at examples across different industries and platforms (i.e. Blogs, Youtube, Facebook,
LinkedIn, Google+ or even Pinterest) to equip you to choose the right fit for your mission,
message and audience. Whether you speak, train, engage, persuade or sell, you can STEP IT UP
in your career with social media.
Presenter: Michelle Cullison: Daystar New Media, Inc., Metairie, LA,
www.michellecullison.com
2:50-3:00: Networking Break
3:00-3:50 STEPS to Selling a Mission, Vision, Culture, Products or Services…..It’s Not
Just the Message – It’s the Messenger
Economic downturns, technology challenges, growing competition, shrinking margins and
audience, team members, customer expectations; can take a toll on today’s speakers, trainers,
business owners, association executives, sales professionals and workplace leaders. But it’s not
just the message that’s going to inspire and persuade today’s diverse society to change, take
action, buy in or say yes to the sale. It’s the messenger.

3. Certified Speaking Professional, Bruce S. Wilkinson, will demonstrate the importance of being
the authentic messenger and the STEPS needed to influence, inspire and win the trust of
today’s employees, members, customers and clients in challenging economic times.
Presenter: Bruce S. Wilkinson, CSP, Wilkinson Seminars and Presentations, Covington, LA,
www.SpeakPoint.com
3:50-4:00: Networking Break
4:00-4:30: Panel discussion with presenters (Q&A’s), Moderator: Joe Liss, CPA
4:30-4:45: Closing remarks, summary of outcomes and door prizes
4:45-6:00: Weekend attitude preparation refreshments and exhibitor partnering networking CASH BAR
Registration Details: http://nsaneworleans.com/products-page/
Location: Four Points by Sheraton, 6401 Veterans Memorial Blvd., Metairie, LA
504-885-5700/F 504-888-5815
*Exhibitor Information:
We’re providing tables and display space for other associations that wish to meet and network
with the attendees. To secure a display table simply pay the $97 fee. For that fee you get to
bring 2 of your association’s members to participate in the full day. To secure your display space
after making your online payment, please e-mail Speakpoint@aol.com or call Bruce Wilkinson at
985-249-5234.
If you have questions or need more information, give Bruce a call or email him. You may also get
in touch with me as well by phone 504-957-7377 or my email bjhuey@msn.com.