Christopher Albert S. Rosario
Mobile: 0925 – 6888633; Email: toffer_rosario@yahoo.com
Experience
1. Territory Sales Manager
June 2016 – Present
Cignal TV Inc.
1. Manage assigned territorypartner in achievementof monthlyparameters:
 Pre-paid SD and HD activations targets
 Postpaid activations targets
 Load purchase including CRC all denominations and e-load
 SD and HD kits purchases
2. Monitor the following TP reports:
 Creditline availment
 CPS and hub productivity
 Dealer registration
 Load inventory and purchase
 Long term kiosk monitoring
 Load top up monitoring
 Implementation ofnational programs
3. Accomplishmentofthe following reports:
 TP profit and loss statement
 Dealer revalidation
 Merchandising blitzrequestform – program
 Monthly work plan
 ORLN – postactivity report
 Trip requestform
Career Highlights
1. Activations target achievement
 June target achievement – 110%
 top TSM for Mindanao
 top TP for Mindanao
 July target achievement – 126%
 top TSM for Mindanao
 top TP for Mindanao
2. Project Welcome Home
 Initiated during month of June a merchandising program for TP to install subdivision
signage with Cignal TV and TP logos incorporated
 Project Welcome Home for national implementation starting July2016

3. Initiated the following programs and implemented byTP
 Project Red Nation – merchandising blitzat AOR in Davao City
 Project Retail Invasion – dedicated two Cignal push girls for deploymentat8telcom retail
stores
 Project POP Corn – new POP subscribers receive free item
 Project Ducati – new subscribers under Ralino Concepcion with same dayapplication and
installation receive free item
 Project Greenhorn – new dealers recruited receive merchandising support,tent,
lemonade,pull up standee with minimum purchase requirement3 kits SD, 2 kits HD,
Cignal SIM with 2,000 load and 10 pcs CRC
 Project Swoosh – Selling blitz at local fiestas,merchandising support
 Project Deep Dive – LED TV as prize for raffle promo for POP subscribers atTP hub,
Dishes & Bytes, Irish Cabillar
2. Business Building Supervisor - OIC
Mar 2015 – Oct 2015
PMFTC
1. Manage and supervise assigned area,Davao City South, Davao del Sur and Davao Occidental
through six direct reports covering designated territorial cuts,Matina, Calinan,Toril,Digos,Bansalan and
Malita to conductdaily gap fill sales to indirectly serviced wholesalers and retailers and account
developmentfor turnover to van sales man regular route
2. Supervising directreports to determine the bestpossible approach in generating adultconsumer
preference,increasing in store productavailabilityand marketshare for PMFTC brands by utilizing
available merchandising tools,trade and adult consumer programs
3. Plan, implement,monitor and evaluate directreports’ activities in respective assigned territoryto
supportachievementofmonthly volume and marketshare growth
4. Ensure assigned territory,Davao City South, Davao del Sur and Davao Occidental for product
availability, visibility potential,distribution and price compliance ofPMFTC products in the outlets,weekly
submission ofdirectreports weekly highlights reportfor product off take, pricing,distribution,market
share,competitor information and local regulations pertaining smoking ordinances
5. Develop and coordinate action plans needed to achieve monthlyvolume target with sales supervisor
counterpart,van sales man and directreports
6. Raise adultconsumer preference through directreports strategies in action plans for productdistribution
of PMFTC brands in outlets for incremental sales
7. Manage and supervise directreports for implementation to covered accounts for gap fill selling including
introducing new sku's,implementation ofnational and local trade programs,coordination with directselling
counterpartfor account developmentand turnover and cycle merchandising for promoted brands
8. Coordination with directselling supervisor counterpartfor program implementation for volume sell in,
linkage of developed accounts to purchase with tapped wholesaler and alignmentwith companyobjectives
9. Developmentand supervision ofnational and local trade programs and promos conducted bydirect
reports to respective assigned territories
10. Supervision ofconsumer engagementactivities for promoted brands implemented bydirect reports
11. Coordination with other districtsupervisors for consolidation ofmonthlyregional reports for submission
to national headquarters
12. Achievement of monthlykey performance indicators – volume,distribution per brand family,trade
program performance,marketshare growth,pricing compliance and perfectstore monitoring and execution
13. Knowledgeable with various territories in Mindanao
Career Highlights
4. Developed and implemented the Mindanao Fieldwork Guide for entire PMFTC Mindanao Sales Team,
February 2014
 One pager guide on what to expect and a briefoverview of covered territory during
fieldwork

 Includes briefterritory background,currenttrade activities,top performing brands for the
territory including competitors and locator maps for covered accounts
 Implemented across all sales offices in Mindanao,Davao, General Santos,Cotabato,
Butuan, Cagayan de Oro, Ozamis and Zamboanga
 Monthly updating for alignmentwith companyobjectives
5. Spearheaded PMFTC National Sales Managers Fieldwork in Davao City, August 2014
 Objective of fieldwork was to showcase South Mindanao team’s bestpractices in sales,
marketing,program execution and business building to various sales managers from
North and Central Luzon, NCR, Visayas and Northern Mindanao
 Two day event to highlightSMIN’s in call mission strategyto achieve a more efficientand
effective sales call,merchandising execution despite being challenged bythe strict local
smoking ordinance and route plan preparation to avoid star routes and maximization of
schedule and van load
 Sales managers made a team up with SMIN van sales men,Business Building Executives
and motorcycle sales men for a day and be educated with the daily business
engagements performed
6. Spearheaded PMFTC Project Kadayawan Resurgence,August2015
 Objective of projectwas to tap key wholesalers in Davao City to purchase required volume
per sku particularlyfocus brands as pre-requisite before implementing ProjectKadayawan
Resurgence
 Customers ofpartner wholesalers needs to avail of bundled promo kitto get free premium
item
 For every promo kit, focus brands are presenttogether with fast moving sku’s to further
increase retailer brand awareness and communicate to their customers
 Handled sixpeople to execute project simultaneouslyduring a span of two weeks
 115% achieved versus total sales targetof projector 115 cases ofvarious PMFTC brands
7. District1 South Mindanao Performance Highlights
 100% achievementfor national trade program enrollmentfor retail platform
 100% achievementof program parameters,pricing,availabilityand visibility for enrolled
retailers
 115% volume achievementversus target for sell in of Marlboro Multi Variant Kit for six
BBE’s handled during sell in period
 Leads region in number oflocal initiated trade programs implementation versus region
average, districtimplemented 10,region 6
 Leads region in KPI achievementfor average daily calls,productive calls,sales volume,
sell in for new sku
3. Business Building Executive
Jan 2008 – Feb 2015
PMPMI/PMFTC
1. Developed assigned territoryby determining the bestpossible approach in generating adult
consumer preference,increasing in store productavailabilityand marketshare for PMFTC brands by
utilizing available merchandising tools,trade and adultconsumer programs for monthlyvolume
achievement
2. Plan, implement,monitor and evaluate activities in assigned territoryto supportachievementof
volume and marketshare growth
3. Ensure availability,visibility potential,distribution and price compliance ofPMFTC products in the
outlets
4. Grow the business in a specific territory to increase marketshare (both wholesale and retail
segments),stock availability,sku visibility and handling
5. Develop and coordinate action plans needed with counterpartvan sales man to achieve monthly
volume targets

6. Manage distributor counterpart(van salesman:Senior and Junior),pricing,merchandising and
introduction of new sku's to outletowners
7. Sales forecasting per van sales team and territory capability
8. Implementation ofnational and local trade programs
9. Developmentand implementation oflocalized trade and consumer programs
10. Sales forecasting per van sales team and territory capability
11. Direct consumer engagementactivities execution
12. Rapportbuilding with key decision makers in assigned territory
13. Achievement of monthly key performance indicators – volume,distribution per brand family,trade
program performance,marketshare growth,pricing compliance and perfectstore monitoring and execution
14. Knowledgeable with various territories in Mindanao
Career Highlights
1. Four time recipientof “Exceeds” annual appraisal rating atPMPMI/PMFTC – 2008,2010, 2013 and
2014
- “Exceeds” rating surpasses settargets for the year, initiates and implements developed programs
with minimal supervision,has influenced colleagues to perform above standard and has setown
performance above par
- 2008 and 2010, topped annual volume sales with 137% and 114% achievementversus target
- 2013 and 2014, sethighestachievementfor annual key performance indicators
 Monthly sales volume achievement
 Daily and productive calls per day achievement
 100% pricing compliance for assigned territory
 Sales volume achievementfor focus sku’s per month
 100% program compliance for all enrolled outlets
 100% regional implementation for initiated temporarypointof sale material
2. Grew below premium brands marketshare in Samal Island by40% versus year ago from 2009 to 2010
 Implementation ofmarketday specials to entice retailers and adultsmokers to try and
switch to PM below premium brands through instantgratification promos
 Sell in penetration in pocket areas where competitor is aggressive
 Regular weeklyfollow up visit and implementation ofnational trade promos to further
entice adult smokers and increase brand awareness
 Regular monthlybelow premium brands volume at80 cases in 2009 was accelerated to
110 cases by end of 2010
4. Wholesale Executive
Jan 2005 – Dec 2007
PMPMI
1. Weekly visits to key wholesalers in assigned territory,Davao City South, entire Davao del Sur and
Davao Occidental to execute national trade program for achievementof parameters through
inventory management,pricing compliance,merchandising implementation and suggestion of
weekly purchase from distributor booking sales man
2. Ensure wholesaler compliance to program parameters atall times – pricing,availabilityand visibility;
does a face to face communication with outletowner and explain their program performance during
the said visitand makes suggestions on how to further execute to ensure monthlyrewards are
achieved
3. Weekly coordination with distributor booking sales man to ensure wholesaler does notrun out of
stock for all participating sku’s as prescribed in trade program
4. Computation ofweekly purchase suggestion with key decision maker/owner for stock availability
until next sales man visit
5. Weekly coordination meeting with distributor supervisor for action plans needed for to achieve
monthlysales target

6. Achievement of monthlykey performance indicators – volume,distribution per brand family,trade
program performance,marketshare growth,pricing compliance and perfectstore monitoring and
execution
7. Knowledgeable with various territories in Mindanao
Career Highlights
1. 100% compliance for program parameters for all enrolled wholesale accounts in assigned territory
2. 100% monthlyvolume achievementfor all covered wholesalers through combined efforts with distributor
counterparts,supervisor and booking sales man
3. Handling ofnew sku’s for premium brands portfolio across all covered wholesalers
4. Sold out and depleted existing inventory of 300 master cases BGM 100’s prior to change into new
packaging through sell in to provincial wholesalers in two month period
5. Sales Invoicing Executive
Apr 2003 – Dec 2004
Agway Chemicals Corp
1. Assess creditcustomers purchase in line with allowed creditlimit
2. Transmission ofcustomer purchase draftto finance departmentfor approval
3. Preparation of creditinvoice once approved
4. Transmittal to warehouse for stocks preparation
5. Filing of accomplished creditinvoices
6. Preparation of daily creditsales report
Education
College
Ateneo de Davao University
E. Jacinto St., Davao City
Bachelor of Science in Business Administration
Major in Marketing
March 2003
Secondary
Ateneo de Davao High School
Matina, Davao City
March 1999
Primary
Ateneo de Davao Grade School
Matina, Davao City
March 1995
Skills
 Sales
 Trade Marketing
 Merchandising
 Marketing
 Market Planning
 Account Development
 Brand Management

 Inventory Management
Languages
 English
 Tagalog
 Visayan
AdditionalInformation
Other Information
CAREER OBJECTIVE:
Any sales or marketing position consummate with mycapability
SUMMARY OF QUALIFICATIONS:
* 10 year experience working for a FMCG companyand has established and maintained rapportwith i nfluential outlets across
Mindanao region
* Proven track record in supervision,people management,programs development, implementation and monitoring
* Ability to work with staff at all levels.
PERSONAL TRAITS AND ATTITUDE:
* Excellent cross-cultural communication skills;Fluentin English,Tagalog and Visayan
* Team player, creative and resourceful
* Passion for continuous learning and personal growth
* Highly motivated and driven, with strong desire to excel
* Can work under minimal supervision
About Me
Nick Name:Toffer
Gender: Male
Date of Birth: March 9, 1982
Age: 34
Civil Status: Married
Contact No: 0925 – 6888633
Home Address:61 Falcata cor. Kamagong St., Nova Tierra Village,Lanang,Davao City
Email:toffer_rosario@yahoo.com
References
1. Mr. Melchezedek S. Manalo
Channel Manager,Globe Telecom
0917 – 5881786
2. Ms. Llevelyn B. Soriso
Business Building Manager,PMFTC Inc.
0917 – 5429467
3. Mr. Markoper P. Javier
Regional Sales Manager,Cignal TV Inc.
0908 – 8686317