Strive to achieve practical applications for the world’s first on‐site
ammonia synthesis systems
Ajinomoto Co., Inc.
Universal Materials Incubator Co., Ltd.
Tokyo Institute of Technology
Japan Science and Technology Agency
Pioneering on-site ammonia production: Collaboration with Ajinomoto and UMI
http://www.titech.ac.jp/english/news/2017/038235.html
2. DATE No.News Release 27APR2017
Ajinomoto Co., Inc. and the No. 1 UMI Limited Partnership managed and operated
by Universal Materials Incubator Co., Ltd., Professor Hideo Hosono, Director of
Materials Research Center for Element Strategy at Tokyo Institute of Technology,
have established Tsubame* BHB Co., Ltd., which strives to achieve practical
applications for the world’s first on‐site ammonia synthesis using applying catalysts
developed by Hosono’s research group supported by the Japan Science and
Technology Agency. The new company began operations on April 25, 2017.
2
*Tsubame: means swallow in Japanese
3. DATE No.Contents 27APR2017 3
1. About Tsubame BHB
2. Technical explanation by Prof. Hosono
3. Positioning at Ajinomoto Co., Inc.
4. Significance of collaborations in
Industry and Academia
5. About UMI
4
13
18
24
25
4. DATE No.About Tsubame BHB Co., Ltd. 27APR2017
Established April 5, 2017
Start of Business April 25, 2017
Total Investment JPY 450 million
Outline of
Business
R&D and manufacturing
involving on‐site ammonia production systems and catalysts
Chief Executive
Officer
Hideo Nakatani
Chuo‐ku, TokyoPrincipal Office
R&D Base
Midori‐ku, Yokohama City, Kanagawa
Tokyo Institute of Technology, Suzukakedai Campus
4
8. DATE No.
55%
7%
12%
13%
3% 10%
尿素 燐安 硝安
硫安 直接利用 工業用
Worldwide demand for ammonia, by field (2012)
The global ammonia market: A huge market focusing mainly on fertilizers 27APR2017
Total worldwide ammonia production volume: 165 million tons
= A market valued at approximately 5 trillion yen*
Global ammonia production is increasing; approximately 84% of the total production comprises of fertilizers
Most of produced
ammonia is used
in fertilizers
Data source: MCTR, NEXANT
*Average ammonia market conditions calculated assuming a
price of US$300/ton and an exchange rate of US$1 = 110 yen
Ammonium
phosphate
Worldwide ammonia production volumes
Other Asian countries
ASEAN / Oceania
Korea
Ammonium
nitrate
Urea
Ammonium
sulfate
Direct
applications
Industrial
applications
Japan
India
China
Africa
United States
Middle East
Saudi Arabia
Former Soviet Union
(excluding Russia)
Brazil
Europe (EU27 + OECD)
American countries
Canada
Russia
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9. DATE No.What is the Haber‐Bosch process? A foundation of industry, unchanging for 100 years 27APR2017
Used in the production of fertilizers, which supply nitrogen essential to the growth of crops
→ The process was first achieved by Fritz Haber, a professor at the University of Karlsruhe in Germany,
and Carl Bosch, an engineer at the German chemical manufacturer BASF
(The first production line began operations in 1913)
With the supply of chemical fertilizers produced using this method, the global yield of crops increased
dramatically
The process has been called “a way of making bread from the air”
Haber and Bosch were awarded the Nobel Prize in chemistry in 1918 and 1931, respectively
More than 100 years after their invention, this process remains the most common method for the
production of ammonia
Carl Bosch
Fritz Haber
Ammonia production plants using the Haber‐Bosch process
(100 years ago and today)
Source: https://commons.wikimedia.org/wiki/File:Bundesarchiv_Bild_183‐57339‐0003,_VEB_Leuna‐
Werke.jpg
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12. DATE No.The future envisioned by Tsubame BHB 27APR2017 12
We will contribute to society by establishing on‐site ammonia production technologies that overturn
the conventional wisdom of “centralized, large‐scale production” which will lead to implement
distributed and environment‐friendly production system throughout the world
15. DATE No.27APR2017
C12A7 Electride Catalyst
N
N
‐
Ru
C12A7:e−
H− H−
e−
e−
H
H
H H
Nature. Chem. 2012, 4, 934
Capture and release of H0
Promote the cleavage of N2
We found the cleavage of N2 molecule could be promoted by strong electron
donating power of the electride, even under low temperature condition.
Unique properties of C12A7 electride
Low work function (similar as Metal Potassium), chemical & thermal stability
15
19. What are “Amino Acids”?
◇ Approximately 20% of the human body comprises of proteins ≒ Amino acids
Amino Acid
○ Organic compound with two functional groups
(both carboxyl and amino groups)
○ Materials in proteins, which built the human
body
*Amino groups are derived from ammonia
Amino group
Carboxyl group
Side chain
No.19
Proteins
Hundreds of amino acids
linked together
Peptides
Two to several tens
of amino acids
linked together
Amino acids
Water
60%
Proteins
20%
Fats
15%
Carbohydrates &
others 5%
25. DATE No.UMI: A Platform for the creation of new business in the chemicals and material industries 27APR2017
Major corporationsAcademia
Domestic chemicals & material based ventures
A Co.
B Co.
C Co.
D Co.
・・・
E Co.
Start‐up Equity Investment
Carve out
Investment/
Professional trainees
Chemicals & Material
Companies
Innovation Network
Corporation of Japan
GP Global network with
chemicals and
material companies
User industries
(auto, electronics,
semiconductors,
medical,
engineering etc.)
etc
Management with chemicals
& material expertise
Strong network with
material companies
Fulling portfolio gap with industry
Selected seeds
Network Network
Partnering with Major Corporations
Strong Academia Network
Focus on development and
scale‐up stages
Investment
Through capital participation by the Innovation Network Corporation of Japan (INCJ; a Public‐Private Investment Fund), and
9 major material and chemical companies listed on the 1st Section of the Tokyo Stock Exchange, UMI operates a fund valued
at 10 billion yen. It supports new business and invests in promising engineers and technologies that will form the foundations
of the next‐generation industry.
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26. DATE No.Investment Theme 27APR2017
Understanding
of Needs Paradigm Shift
Matched with the future needs of
industry
Able to explain “Why this technology”
Ties into “something” that the customer
wants
There is “someone” who is determined
to have it
Matched with universal human needs
Overturns preconceptions of “impossible” or
“difficult”
Takes on challenges outside of commonly
accepted industry wisdom
Forgets about “improving on exciting technologies”
Transcends the concepts of “high efficiency”
and “high yield”
Release from the spell of “high added value”
Applies commonly accepted wisdom form other
industries
Adopts the perspective of “intentionally going
against the trends”
×
Shared Industry
Knowledge
Increased scale / Manufacturing resource
Marketing channels and key person
+
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27. DATE No.Our approach 27APR2017
Stage1
Research
Stage2
Engineering
Stage3
Production
Engineering
Stage4
Small scale
Manufacturing
Stage5
Mass
Production
11~years5~years0year 15~years 20~years8~years
Development stage of chemicals/material
Academia Large Corporation
Vacant
Space!
=Our Focus
No academia
elements
Too early for large
corporation’s
investment
5‐7 years’ development with ~$10M investment
Use large corporation’s resources (mass production
technology, marketing channel)
~$1‐2M
~$5‐7M Over $10‐100M
Technology Depth
Water = Working Cap.
Identify business stages, and
concentrate investments in
stages 2 and 3
Appropriate equity
investment
Active collaborations
with large corporations
Comprehensive hands‐on
management support
Assumptions behind investments
1
2
3
4
New business in the material and chemical
industries is defined from the outset as time‐
consuming and expensive
Concentrate support on Stages 2‐3, where it is
easy to fall into the “valley of death”
Stage 2‐3 → Equity investments of 1‐2 billion
yen, to accommodate development in the
engineering phase, where risk is comparatively
high (assume investment of up to 1 billion yen)
Venture companies do not have to struggle to
get through Stage 4‐5 alone, because the
resources of large corporations are used
effectively. The portfolio is complemented by a
broad‐ranging network of companies.
Business does not move forward just because you
invested money. UMI provides clear
communications from before business startup and
before the investment, as well as support through
comprehensive, hands‐on management.
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