This document summarizes the results of a survey on health and wellness habits in Singapore. It finds that 72% of males and 66% of females regularly take measures to maintain their health. Those aged 55+ are more likely to always take health measures, with 36% doing so compared to 23% overall. Women report spending slightly more per month than men on health and beauty products. Apps to track fitness and diet are most commonly used by 18-34 year olds, followed by 35-54 year olds, with 55+ least likely to use such apps. Women are more likely than men to regularly wash hands and have dietary cleanses and regular medical checkups.

1. Males too are more likely than
females to take these measures
(always & often), 72% vs. 66%
23% of people who always
take measures to maintain
health, increased to 36%
among the 55+.
Older = More Health-Conscious Do you take measures to maintain your physical health?
2/3 Measures to Maintain Health
Yes, always
Yes, often
Sometimes
Rarely
No, Never
23.05%
46.21%
17.86%
11.18%
1.80%
Exercise / Stay Active
Take vitamins and / or mineral supplements
Eat organic and / or healthy diet
Drink plenty / recommended amount of water
Wash hands frequently and / or use hand sanitiser
Schedule an annual physical with my general practitioner
Dietry cleansing
Get a flu shot annually
Don’t touch handles of doors in public places
Maintain healthy BMI
Monitor alcohol intake
Avoid smoking
Regular eyesight, hearing and dental checks
Other
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
I do this regularly I did this 5 years ago I will do this in the future I dont do this
Which of the following measures do you take to maintain your physical health?
Measures Taken to Maintain Physical Health
Maintaining Health & Wellness
Taking measures to maintain a healthy lifestyle in a connected society.
Recently, Toluna ran a Toluna QuickSurvey™ study asking 1,000 respondents in Singapore
about their health and wellness habits.
Women report spending slightly more,on average, on health and
beauty products for their own personal use within a month.
33% of men spend $20 or less each month. 30% of women spend less
than $20 each month. However, Singaporean men are reported to be
more likely to have a higher investment on themselves in terms of
health and beauty (24% of men spend more than $50 per month,
while only 19% for women).
Reasons for purchase of premium brands include believing
that the products are of ‘better quality and effect’,
‘reliability’, ‘safety’, and in some cases due to the skin
condition (sensitive skin/allergy).
Hair products
Soap / body lotion
Makeup
Moisturiser
Cologne
Toothpaste
79%
63%
68%
81%
68%
65%
80%
80%
38%
70%
75%
79%
Women Spend More on Products 49% of respondents report purchasing
premium brands, specifically for;
As one would suspect, most people
that use Apps to monitor their fitness
activities, diet, etc. tend to be younger.
Of those surveyed, 38% of 18-34 year
olds either currently, or have used
apps to assist in keeping fit, while 33%
of 35 – 54 year olds, and 28% of 55+
have used apps for this purpose. Apps
that record diet and exercise and fitbit
were the most commonly used.
One of the biggest
discrepancies noticed is
around hand washing.
88% of women as
opposed to 78% of men
focus on washing their
hands on a regular
basis to stay healthy.
Women are more likely
to have dietary
cleansing and have
regular eyesight,
hearing, dental checks
than men as well.
Women Wash Hands
Apps for Fitness
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