This deck is a quick introduction to iBeacons, Google's Physical Web and Eddystone projects and discusses how they may impact search and SEO. Presented at SMX Munich.

1. BEACONS:
WHAT ARE THEY AND HOW MIGHT
THEY IMPACT SEARCH?
Tom Anthony
SMX Munich 2016

2. 1
2
3
Impact on search
Example use cases
‘Brands’ of beacon
What is a beacon?
4
WHAT I’LL COVER

3. WHAT IS A BEACON?
1

4. PLEASE — NOT BLUETOOTHEXAMPLE BEACONS

5. BLUETOOTH

6. PLEASE — NOT BLUETOOTH

7. BLUETOOTH LOW ENERGY

8. PLEASE — NOT BLUETOOTHBLUETOOTH LOW ENERGY

9. PLEASE — NOT BLUETOOTHTRANSMITTERS

10. 1
‘BRANDS’ OF BEACON
2

11. 2013
iBeacon
2013 - APPLE IBEACON

12. IBEACON - TELLS PHONES IT IS NEARBY
Source: Nerdery

13. IBEACON - BROADCASTS A SET OF ID NUMBERS
f7826da6-4fa2-4e98-8024-bc5b71e0893e
UUID:
21312
Major:
5313
Minor:

14. IBEACON
Rich Rooms
(Reiche Zimmer)
Residenzmuseum
Room 59
f7826da6-4fa2-4e98-8024-bc5b71e0893e
UUID:
21312
Major:
5313
Minor:

15. IBEACON
Germany
f7826da6-4fa2-4e98-8024-bc5b71e0893e
UUID:
21312
Major:
5313
Minor:Thomas-Dehler
Straße

16. IBEACON - NEEDS YOUR APP INSTALLED

17. 2014 - GOOGLE PHYSICAL WEB PROJECT

18. GOOGLE PHYSICAL WEB
www.example.com
URL:

19. 2015
Google
Eddystone
2015 - GOOGLE EDDYSTONE

20. EDDYSTONE BEACONS
www.example.com
URL:
9E5D61E66621DA7CA6300EDY45673A89
UID:
Battery: 50…
Telemetary:
URL UID
TLM

21. EXAMPLE USE CASES
3

22. IBEACON: APPLE STORE
Source: Apple Insider

24. Beacons & Physical Web
GOOGLE PHYSICAL WEB

25. iOS:
bit.ly/pw-ios
Android:
bit.ly/pw-droid
DOWNLOAD THIS APP

26. IMPACT ON SEARCH
4

27. BUS STOP - TIMETABLE
Source: UNT Bus Schedule

28. RESTAURANT - MENU
Source: Search Engine Watch

29. Passive notifications can reach a user
before they do a search.
ANSWER PEOPLE BEFORE THEY ASK

30. INDOOR STREETVIEW
Navigate to certain products in a store.

31. Phones uses Wifi points to place you.
Beacons could do the same for hyperlocal positioning.
HYPERLOCAL SEARCHES

32. Beacons are not encrypted.
You can listen for competitor
beacons in your app…
NAUGHTY IDEA

33. SMARTPHONE + IOT = REMOTE CONTROL FOR THE WORLD

34. http://dis.tl/smxbeacon
MY BEACON IS BROADCASTING THIS URL

35. DANKESCHÖN!@TomAnthonySEO