Contenu connexe Similaire à Co-Everything: the Itch of Users in Innovation Similaire à Co-Everything: the Itch of Users in Innovation (20) Plus de Tom De Ruyck (20) Co-Everything: the Itch of Users in Innovation10. The crowd’s got talent
User-generated Muji products outperform their designer-generated counterparts.
23. The Heineken concept club
The stories of 120 clubbers inspire the creation of a visionary pop-up club.
26. It is so frustrating
not to be noticed
by the bartender! I’m
clearly trying to get
his attention,
however others are
being served before
me.
27. From insight to impact
Order a beer by tapping the bottle-shaped icon on the interactive bar surface.
30. Air France & KLM transfer journey
Engaging frequent flyers in the creation of a positive transfer experience.
31. Offer them the tools to collaborate
Timed challenges and gamification stimulate a collaborative and creative setting.
33. Innovation in a Conversation Nation
Internet users
(per 100 people)
International Telecommunication
Union, World Telecommunication/ICT
Development Report and database,
and World Bank estimates.
37. Find them in their natural habitat
People with similar interests have a tendency to unite in (virtual) communities.
38. Define the solution space with insights
Find the right users for rich co-creation
Develop new ideas together
40. Back end of innovation
Join forces. From crowd-everything to structural collaboration.