We surveyed 245 lawyers to find out how they use social media in the workplace, which social media channels they prefer, and whether they find it to be a powerful lead generator.

1. Lawyers and
Social Media

2. Lawyers and
Social Media
We surveyed 245 UK lawyers to find out about their social media habits.
Source: Google Consumer Surveys run between 06/05/2015 and 26/05/2015

3. Yes
37%
Occasionally
24%
Never
39%
HAVE YOU BEEN ASKED BY WORK TO
USE SOCIAL MEDIA?

4. While the majority
of lawyers surveyed
have been asked to
use social media in
the workplace, it
seems that there is
still a strong trend
among law firms to
underestimate
social media.
Yes
37%
Occasionally
24%
Never
39%
HAVE YOU BEEN ASKED BY WORK TO
USE SOCIAL MEDIA?

5. 0
5
10
15
20
25
Which social media channels do you prefer to use for work?
Facebook Linkedin Twitter Google + Youtube Mootis None/Other
%

6. Facebook, Linkedin and Twitter
dominate, while newcomer
Mootis is making waves….
%
0
5
10
15
20
25
Which social media channels do you prefer to use for work?
Facebook Linkedin Twitter Google + Youtube Mootis None/Other

7. No
Yes
DO YOU FIND SOCIAL MEDIA EFFECTIVE FOR GENERATING LEADS?

8. No
Yes
DO YOU FIND SOCIAL MEDIA EFFECTIVE FOR GENERATING LEADS?
While the majority of
lawyers surveyed found
social media a powerful
lead generator, with 31%
having directly found
clients through it, 45% did
not see it as a lead
generator.

9. No
Yes
DO YOU FIND SOCIAL MEDIA EFFECTIVE FOR GENERATING LEADS?
While the majority of
lawyers surveyed found
social media a powerful
lead generator, with 31%
having directly found
clients through it, 45% did
not see it as a lead
generator.
However, out of that 45%,
87% had either only been asked
occasionally, or not at all,
by their workplace to use social media.
This suggests that their lack of success
might be in part due to not attempting
to use social media or not having a
good social media strategy in place.

10. When used properly, social media is a
powerful lead generator
Law firms need to embrace social media
and not only encourage their lawyers to
use it, but also provide them with proper
training.

11. CONCLUSIONS
We recommend using a tool such as
Passle to create authentic and timely
content on a regular basis, and
disseminating it across the internet.
Content creation makes using social
media much easier as you have
something to contribute to the
conversation!
http://passle.net