Marketing Automation is at the forefront of the marketing battle ground. m-savvy's marketing automation solution allows users to target the right people at the right time with the right message.
2. STRATEGIC OVERVIEW
… MRM, CRM, Digital Communications and Online Research
www.m-savvy.com
3. Solution Summary
Powerful End-to-End
Marketing Intelligence
www.m-savvy.com
The one tool for marketers
Greater Clarity of Activity & Results
Better Plans & Strategies
Improved Quality of Communications
Increased Effectiveness of Communications
Enhanced Online Relationships
Enhanced Usage of Digital Assets
Improved Efficiency of Communications
Valuable Market Insights
Greater Accountability for Marketing
4. Modular Construction
The Dashboard Quick and easy navigation from simple summaries of activity
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The one tool for marketers
and results
Business Planner Three tier planning and navigation of customer segments,
activities and finances
Campaign Manager Campaign content, targets, budgets and tasks simply and visibly
planned and presented
Customer Manager Segmented, multi-channel communication based on
understanding value and need
Web Workshop Websites, microsites, surveys, questionnaires, email marketing
and competitions
Digital Library Electronic storage and retrieval of files, documents and
recordings
Project Office Automated workflow from templates and task lists managing
exceptions and responsibilities
Market Leader Interpret and action brand and customer satisfaction research
Report Viewer Centralised access to a menu of real time reports and briefs
5. Benefit Summary
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A Common
Platform
The one tool for marketers
Efficient
Workflow
Effective
Communications
A single view to manage all activity Visible allocation of budget Higher retention rates
One process to follow Visible allocation of tasks Higher response and conversion
rates
Predefined and agreed templates Eliminate duplication of tasks Greater market share
Single Repository for all digital
assets
Eliminate repetition of tasks Greater share of wallet
Retain customer and campaign
learning’s in one place
Defined approval process Greater returns from Channel
Partners
Eliminate the need for “other”
spreadsheets
Defined and standardised Agency
briefing
Identified opportunities for new sales
Executive reporting at summary level
with drill down to detail
Visible reporting of variations and
exceptions from plans
Lower costs per sale
Standard business reports for all
individuals and teams
Less time required to produce
personalised and in-depth reporting
Report cause and effect
8. Marketing Communications Plans
Better plans and strategies
Clear and visible alignment of goals
and resources
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Five tier planning and navigation of all activities
9. Marketing Workflow
Allocate tasks and approval
responsibility from
predefined templates
Accurate capture and presentation
of variations and exceptions from
plans and stakeholder feedback
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Automated workflow from templates and task lists
10. Marketing Resources
Robust management of
planned and actual
expenditure
Allocation of non-financial
resources to Campaign and
Events
Simple entry and reporting of
planned budget and actual
expenditure with highly visible
variances and exceptions
Easy management of resource usage
and conflict resolution
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Robust financial and resource management
12. Segment Targets and Plans
Strategic approach to the
market based on customer
value and behaviour
Align communications to segments
to better manage targets with
potential value
Customer value, behaviour & profile driving targets and communications
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13. Customer Profile and Behaviour
Manual and automated
management of in depth
customer profiles
A single repository for:
•Contact information
•Profile data
•Transaction data
•Opportunities
•Communications History
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A single view of customer
» Fifth level
14. Triggers & Automation
Manage dependent actions
through pre-defined rules
Create Rules for:
•Campaigns
•Communications
•Segments
•Individuals
•Events
To Manage Customers and Groups:
•Create / Duplicate / Split
•Build / Rebuild / Extract
•Add / Delete / Increment
•Assign / Remove
•Generate / Test / Send
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Global and Campaign specific automation
» Fifth level
15. Contact & Relationship Rules
Ensure customers always
receive the most important
and valuable communications
Based on rules for:
•Marketing Communications
•Sales Activities
For:
•Types of Communications
•Types of Relationships
•Planned or Reserved communications
By Specifying:
•Mandatory exclusions
•No. Of Comms Per Days
•Stand Down Period
Prioritise communications based on recency, frequency and monetary criteria
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» Fifth level
16. Targeted Segments
Use segments and filters to
easily interrogate your
customer base
Build your segments:
•For B2B or B2C
•Automated or manual
•Immediately or Scheduled
•By Sub-segment or Criteria
•With or without control groups
•Splitting by specified or random methods
•Attach to emails, extracts, campaigns
•With Quick estimate of total or by field
•By Priority
•With or without Seeds
Easy to build complex segments for target audiences and analysis
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» Fifth level
17. Personalised Content
Personalised
communications with your
customers from retained
knowledge
Use the information you have about
your customers with:
•Dynamic Text:
•Personalisation
•Profile Data
•Person specific
•From Team / User / Account Manager
•Offers Matrix
•Trackable links
•Anchors
Personalise content directly into digital comms or extract scripts
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» Fifth level
19. Multi-Channel Communication
Communicate with
customers in their preferred
manner
Select the method(s) of
communication for each campaign
either send directly from m-savvy or
provide channels specific data to
your preferred Comms Partner
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Channel specific communications
20. Multi-wave Campaigns
Automated proactive and
reactive communications
Waves of communications
automatically developed for a
campaign based on:
•Repetitive timings
•Specified media channels
•Last communication
•Customer Responses
•Changes in Customer behaviour
•Allocated budgets
•Allocated tasks
Campaigns created with multiple interdependent communications
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21. Multi-channel Responses
Manually or automatically
receive or import data from
any channel
Responses received by:
•Customers visiting microsites
•Call Centre accessing directly
•DM responses manually entered
•Media responses imported
•Online behaviour tracked
•Social Media behaviour tracked
•Internal responses
•Net Promoter responses entered directly
•Customer Satisfaction responses entered
directly
•Individual responses counted
Responses received from all channels and then acted on.
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22. Sales Funnel / Pipeline
Effectively manage
Opportunities through the
Sales Pipeline to conversion
Manage opportunities for:
•Customers and Contacts
•Channels and Partners
•Key Dates
•Value and weighted average
•Multiple stages
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Multi-stage Sales Pipeline
24. Marketing Analytics and Reporting
Greater clarity of all activity
and results for each
individual from personalised
views of reports and on their
own Executive Dashboard
Quick and easy navigation from
simple summaries of information
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Visibility of activity and results
25. Customer Analytics and Reporting
Valuable Customer Insights
to direct future
communications
Actionable conclusions based on
valid perceptions and trends.
Information presented in all
graphical and tabular formats and
able to be:
•Used within m-savvy
•Retained within the Digital Library
•Exported as images
•Exported as data for further analysis
Interpret and action customer behaviour and satisfaction analysis
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26. Sales Analytics and Reporting
Greater accountability for
marketing by showing cause
and effect of leads generated
from marketing activity
Results presented for:
•Corporate customers
•Individual customers
•Sales Teams
•Sales People
•Summary Levels
•Comparisons by group and / or time
periods
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Powerful filtered and summarised analytics
28. Set-up Services
Immediate benefits gained from using best practice
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Consulting – Applying Best Practice
Process :: Define and document the marketing process and integrations.
Marketing handbook, guides and briefing templates
People :: Define roles & responsibilities.
Develop RASCI Models, m-savvy permissions and task templates
Technology :: How to use the m-savvy toolset.
Data analysis and loading, Systems integration and Segmentation modelling
Measures :: Establishing what should, and can, be measured.
Measures modelling, frameworks & templates
Training – Preparing Users to gain immediate benefit
All Users Receive 2 - 4 hours training and support material as required.
Specific Process Training as required.
29. Ongoing Support
Always there to help!!
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User Support
Help Services
Unlimited Support for the designated Administrator
Online Help and Help Desk with 0800 and 1800 Free Access
Training
New Users
Processes – Project Management, Content Management
Bureau Services
Data Management
Data Preparation and Loading
Data Analysis and Interpretation
Digital Communications
Emails and Txt Messaging – Message Production and Despatch
Website, Microsite and Landing Page Production
31. Integrated Data Flows :: 100%
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Management Plan
SOURCES
Communications
Account
Configuration & User Input
Sales
… for a familiar and intuitive experience
Marketing
Profile & Segment
Profile & Segment
Customers
Real Time
Reporting
Customers
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Digital & Direct
Import & Direct
Digital & Direct
Integration
Sales
Communications
Account
Management Plan
Real Time
Reporting
Marketing
Communications
NB: Comms Data includes Web Analytics, Media Analytics, Market Research
32. Immediate Deployment :: 100%
Can be immediately accessed
from any location
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… for a familiar and intuitive experience
33. Intuitive Interface :: 100%
Intuitive interface that
enables self navigation
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… for a familiar and intuitive experience
- Clear Modular structure
- Windowing with Minimise / Maximise
- Toolbars
- Menus
- Trees
- Drag ‘n Drop
34. Technology Independence :: 100%
Technological independence
i.e. does not require
configuration of user’s
computers.
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… for a familiar and intuitive experience
35. File Compatibility :: 100%
Compatibility across all file
types and formats
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… for a familiar and intuitive experience
36. Training and Support :: 100%
Comprehensive initial and
ongoing training and support
services
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0-800
1-800
… for a familiar and intuitive experience