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Assignment 2 official (1)

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Assignment 2 official (1)

  1. 1. Task 1- The internet is more of a basic need than a luxury in this day and age, and nearly everyone is using it daily. According to http://www.internetlivestats.com/internet-users/The number of internet users has increased tenfold from 1999 to 2013. The first billion was reached in 2005. The second billion in 2010. The third billion in 2014. The chart and table below show the number of global internet users per year since 1993: According to publics.worldbank.org-By the end of 2014, there were some 748 million fixed broadband subscriptions and 2.7 billion mobile broadband subscriptions around the world.3 According to fast company.com, only 3% of American internet users are still using dial up connection.
  2. 2. . Digital devices used by audiences- SMART PHONES. THE FACTS! Here's some facts about smart phones and how they are revolutionalizing the generation. To comply with British Academy of Digital Marketing criteria, I have used Harvard referencing to back up my findings. ''Smartphone shipments worldwide are projected to add up to 1.71 billion in 2020'' ''In 2015, only just over 25 percent of the global population used a smartphone''. ''Now over a third of the global population own a smart phone'' ''As of March 2017, Android users were able to choose between 2.8 million apps''.
  3. 3. How consumers search for information Search engines are now so fundamental to our lives that ‘’Google’’ (to ‘’Google’’ something) has become an everyday verb to mean look something up. Search engines are not only now available at our fingertips as a default feature on the homescreens of our smartphones that the majority of us own, but now with the arrival of voice search applications such as Google voice, Siri and Alexa being right in front of us at first glance of our phones, many of us do not even need to touch the device to make a search query! The following page contains some Statistics on the rise of voice search taken from an article online by Mike Jeffs (published January 8th 2018) at https://www.branded3.com/blog/google-voice-search-stats-growth-trends/ Entitled “OK Google, Siri, Alexa, Cortana; Can you tell me some stats on voice search?’’
  4. 4. . Predictions “50% of all searches will be voice searches by 2020” according to comscore “About 30% of searches will be done without a screen by 2020.” via Mediapos “We estimate there will be 21.4 million smart speakers in the US by 2020” according to Activate “By 2019, the voice recognition market will be a $601 million industry”, according to a report from Technavio via Skyword. “This year (2017), 25 million devices will be shipped, bringing the total number of voice-first devices to 33 million in circulation.” based on a new study by VoiceLabs via Mediapost
  5. 5. . What consumers buy online- According to info.salmon.com Brand loyalty is tumbling with nine in ten (88%) consumers seeing speed of delivery being more important than the brand being ordered. And these consumers are comfortable with new and innovative ways to shop too, with 45% currently using or likely to use digital assistants such as Amazon Echo, Alexa or Google Home in the next 12 months. Six out of ten of us now welcome the benefits of Programmatic Commerce - allowing technology to automatically purchase goods for us. Online video consumption According to promolta.com, over 300 hours of footage are uploaded per minute around the world to the major online video sharing platform YouTube
  6. 6. . Consumer trends Here are some popular Data Plan features of smart phone users 7% unlimited music streaming without using data allowence 12% Ability to adjust data allowences each month based on usage 12% Get a bigger bucket at a marginally higher price 15%unlimited streaming of video without using data allowence 23% Unlimited usage of social networking apps without using data allowence 32% Save unused data in a data vault
  7. 7. Summary Here are the key bullet points of my presentation- *The number of internet users has increased tenfold from 1999 to 2013. *only 3% of American internet users are still using dial up connection. *''Smartphone shipments worldwide are projected to add up to 1.71 billion in 2020'' ''In 2015, only just over 25 percent of the global population used a smartphone''. ''Now over a third of the global population own a smart phone'' ''As of March 2017, Android users were able to choose between 2.8 million apps''. *over 300 hours of footage are uploaded per minute around the world to the major online video sharing platform YouTube
  8. 8. Harvard Referencing All quote on quote references in the previous slide were obtained from statistica.com © Statista 2017 from the article: Smartphone user penetration as percentage of total global population from 2014 to 2020 [online] Available at: https://www.statista.com/statistics/203734/global-smartphone-penetration-per-capita-since-2005/ (accessed 18, November 2017) “”Offer us a sense of unlimited’’ Accessed 6|02|18 Available at https://www.ericsson.com/en/networked-society/trends-and-insights/consumerlab/consumer-insights/reports/six-calls-to -action What consumers buy online section- Accessed 6|02|18 Available at infosalmon.com ‘’Online video consumption’’ section Accessed 6|02|18 Available at promote.com
  9. 9. . Slide 3 Harvard Referencing- article online by Mike Jeffs (published January 8th 2018) at https://www.branded3.com/blog/google-voice-search-stats-growth-trends/ Entitled “OK Google, Siri, Alexa, Cortana; Can you tell me some stats on voice search?’’ Information accessed 22/03/18
  10. 10. .Digital Devices used by audiences-
  11. 11. .Digital Devices used by audiences-
  12. 12. What consumers buy online
  13. 13. What consumers buy online
  14. 14. How consumers search for informaion
  15. 15. How consumers search for information
  16. 16. Online video consumption
  17. 17. Online video consumption
  18. 18. Consumer trends
  19. 19. Consumer trends
  20. 20. Access to the internet
  21. 21. Access to the internet
  22. 22. Task 2 and 3 Here is a link to my video pitch https://www.youtube.com/watch?v=DdE9uPMfMSI Here is a link to the relevant part of my blog http://www.uncleshred.co.uk/438850590

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