Sneak preview of some proposed presentations for P-Camp Austin 2010. For more information, see http://www.barcamp.org/ProductCampAustinSpring2010Sessions.

1. Sneak preview Presentations for P-Camp Austin 2010 Tom Grant Senior Analyst Forrester Research

2. “ From Product Management To Social Product Management”

3. Where will social media fit? Customer and market intelligence Project management Product marketing deliverables Sales support Product management deliverables Internal training and evangelization Customer and partner issue support Where will these new tasks fit into the to-do list? Something’s got to give. Social product mgt. activities

4. Social media Source: Q3 2009 Global Tech Industry Requirements Online Survey There’s valuable information in social media that can address the top 10 requirements challenges… … If you know how to get it, and your company is ready to listen.

5. “ PM Becomes A Strategic Asset”

7. Agile thrusts leadership upon PMs Customers Partners Sales, marketing, and other externally- facing groups Development Agile changes the working relationships between the dev team and “downstream” groups. For the investment in Agile to pay off, PMs need to be leaders during the transition to Agile.

8. “ The Old Launch Codes Won’t Work”

10. Traditional problems with launches App. 75% of launches fail to get desired results Something’s lost in transmission, or the wrong message is being sent Vendors use launches to communicate value to customers