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@tomgreever
Articulating Design
Decisions
Communicate with stakeholders,
keep your sanity, and deliver the
best user experience.
@tomgreever
“simplicity”
“good use of space”
“When you can’t remove anything else…”
@tomgreever
We are terrible at talking
about design
@tomgreever
1. Solves a problem
2. Easy for users
3. Supported by everyone
@tomgreever
Great designer =
great communicator
@tomgreever
Why?
UX has gone mainstream
@tomgreever
The CEO Button
An unusual or otherwise unexpected
request from an executive to add a
feature that completely destroys the
balance of a project and undermines the
very purpose of a designer’s existence
@tomgreever
Homepage Syndrome
A condition whereby the home screen of an
application or website becomes a catch-all for
everything, creating a garage-sale of links,
buttons, and banner ads that unravels the
fabric of usability, causing designers to cry
themselves to sleep.
@tomgreever
Approaching
1. What problem does this solve?
2. How does this affect the user?
3. Why is it better than the alternative?
@tomgreever
Understanding
1. See their perspective
2. Remove distractions
@tomgreever
@tomgreever
Understanding
1. See their perspective
2. Remove distractions
3. Anticipate reactions
@tomgreever
Listening
1. Let them talk
2. Hear what they’re not saying
@tomgreever
― Peter Drucker, author & management consultant
“The most important thing
in communication is to hear
what isn't being said.”
@tomgreever
@tomgreever
@tomgreever
Listening
1. Let them talk
2. Hear what they’re not saying
3. Uncover the (real) problem
4. Convert “Likes” into “Works”
5. Ask for examples
@tomgreever
@tomgreever
Responding
1. Give up control
2. Lead with a YES!
The first step to recovery is
admitting you’re not in control
@tomgreever
Tactics
•Appeal to a nobler
motive*
•Show a comparison
* Dale Carnegie, How to Win Friends and Influence People, 1936
@tomgreever
@tomgreever
Tactics
•Appeal to a nobler
motive*
•Show a comparison
•Propose an alternative
•Give them a choice
•Postpone the decision
@tomgreever
Common explanations
• Facilitates a primary use
case
• Follows a common design
pattern
• Meets a particular goal
• Data supports it
• Complies with a standard
• Limited by technology
• Draws the user’s
attention
• Creates a flow for the
user
• Establishes branding
@tomgreever
1. What problem does this solve?
2. How does this affect the user?
3. Why is it better than the alternative?
@tomgreever
Painting a Duck
@tomgreever
Slides: bitovi.com/ux

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Articulating Design Decisions