2. VISITOR
ECONOMY
INTERNATIONAL
VISITORS UP
32%
34 MILLION
VISITORS
UP 12% SINCE 2006
BEST UK
DESTINATION
GROUP
L E I S U R E
A W A R D S
2 0 1 4
30,000
BED SPACES
AND GROWING
32 PLACES
H I G H E R
ICCA RANKING
HIGHEST HOTEL
OCCUPANCY RATE
O N R E C O R D
S E P T E M B E R
82%
MOST POPULAR
CONFERENCE
AND EVENT
D E S T I N AT I O N
O U T S I D E L O N D O N
£11 MILLION
ECONOMIC IMPACT
F R O M B C B
EVENT WINS
18. INWARD
INVESTMENT
MORE JOBS
AND PROJECTS
FROM FDI
THAN ANY
OTHER REGION
UK’S MOST
ENTREPRENEURIAL
TOP MERCER
U K C I T Y F O R
QUALITY OF LIFE
B I R M I N G H A M
P R O V I D E D O V E R
50% OF REGIONAL
J O B S 2 0 1 3 / 1 4
£2.6 BILLION
CAPITAL
2013 & 2014
6000
G B S L E P
NEW BUSINESSES
BORN IN THE
18000
INVESTMENT
S E C U R E D
C I T Y
J O B S
2 0 1 3 / 1 4
W E S T
MIDLANDS
ONLY REGION TO
HAVE A TRADE
SURPLUS WITH
C H I N A
2013/14
GBSLEP 2014
19. The top of the grid represents higher job-creating sectors
The right of the grid represents sectors driven relatively more strongly by inward
investment.
SECTOR STRATEGYSourceofinvestmentopportunities
Economic impact (short to medium term)
BPFS
Financial
Services
Advanced
Engineering
Automotive
supply chain
ICTFood & Drink
Logistics
Digital media
Med tech
Low carbon
industry
Bio pharma
research
Built to last
Creating the buzz
Global powerhouse
Quality over quantity
21. Advanced
Engineering
Food and Drink
The Food & Drinks Hub
City Centre Enterprise Zone
Tyseley Environmental
Enterprise
• District
Life Sciences Campus
Longbridge ITEC Park
Advanced Manufacturing Hub
ECONOMIC ZONE
DEVELOPMENT
22.
23. “We needed a location that
would work with us and
help us to grow. Birmingham
offered all of this”
Geoff Childs
Managing Director - Extraenergy
“We are delighted to be
establishing the centre in
Birmingham which has a
significant and high-quality
legal community”
Susan Bright
Regional Managing Partner – Hogan Lovells
“Birmingham’s mix of
professional tenants and
companies has created a
natural micro-hub for
the financial services sector”
Richard McCarthy
Managing Director – Deutsche Bank Birmingham
“We are very confident we will
find the right people in
Birmingham area. We are also
looking to develop talent and
create a graduate scheme”
Chris Tolley
HR Director - Hydraforce
28. INTERNATIONAL LOCATION OF CHOICE
Core City GVA growth 2013
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
Birmingham Greater
Manchester
South
Leeds London Core cities UK Glasgow
Source: ONS
29. INTERNATIONAL LOCATION OF CHOICE
FDI attracted to regions 2013/14
0
10
20
30
40
50
60
70
80
90
0
1,000
2,000
3,000
4,000
5,000
6,000
Jobs Projects
Source: UKTI
#1FOR FDI
13/14
30. INTERNATIONAL LOCATION OF CHOICE
Emerging trends in Real Estate
Rank European City
Investment
Score
Development
Score
2014 + / -
1 Berlin 3.91 3.73 4 + 3
2 Dublin 3.83 3.65 2 0
3 Madrid 3.75 3.09 19 + 15
4 Hamburg 3.73 3.56 3 + 1
5 Athens 3.71 3.07 28 + 23
6 Birmingham 3.36 3.45 20 + 14
7 Copenhagen 3.36 3.43 8 -1
8 Amsterdam 3.60 3.00 25 + 17
9 Lisbon 3.55 3.04 26 + 17
10 London 3.54 3.58 5 - 5
Source PwC – Emerging Trends Europe Survey JAN 2015
36. THE TIME IS RIGHT
THE CITY IS READY
4 N E W
H O T E L S
4 D E V E L O P E R
L A U N C H E S
2CONFERENCE
N E W V E N U E S
7 B U S I N E S S
E X P A N S I O N S
3 0
N E W B U S I N E S S E S
L O C A T I N G
2 0CULTURAL
CELEBRATIONS
2
INFRASTRUCTURE
DEVELOPMENTS
2 N E W R E T A I L
C E N T R E S
2 E N T E R T A I N M E N T
V E N U E S
2 B I R T H D A Y
C E L E B R AT I O N S
2 S P O R T I N G
C E L E B R AT I O N S
2015
Over the last year we have seen substantial growth with the Visitor economy sector and together we’ve made massive progress ...
In 2013 Visitor figures reached a record high, which has positively impacted on the sectors economic footprint - with more people spending more time and more money in the region.
We’ve seen a huge increase in international visitors from both established and growth markets, for example, last year we grew inbound tourism from the BRIC markets by over 10%.
And we’ve also achieved a big boost in our ICCA ranking, which the global league table for business tourism and further position the area on the international map.
The city region has also received industry recognition ...
Voted the UK’s Best Destination for Groups for the second year running.
Ranked the premiere regional conferencing and events destination for the fifth year running (BMEIS survey).
Destination of choice
Have been working on strategy for last 3 years
Now paying dividends
Moving into period of review and re-calibration to improve
New strategies (higher education / further education) & link of occupier demand to capital investment
*** Need support of property community and commercial partners e.g. CBRE
80% of jobs outputs were new jobs (not safeguarded)
Next best was 50%
70% of this was from expansion of existing companies
Need to focus future product and service levels in this area
Needs closer working relationship with our BPFS commercial partners & business community)
e.g. Deutsche Bank, JLR, Deloitte etc.
- Which is why we have focussed over the past 2 years on generating short to medium term advantages in terms of our infrastructure and environment for business, launching 6 economic zones aligned to our target sectors
Major iconic brands and investments remain extremely important
Our investments are getting national headlines and international recognition
Deutsche Bank new model aligns with Boston Consulting Group report on nearshoring
Hogan Lovells – lawyers not just shared service centre
Extraenergy – shaking up the energy industry
Hydraforce – confidence from a US investor
All about the talent
But reality is we still need to attract people from outside to meet the demands of these companies
Recent data about 5500 out of London is encouraging
Needs commercial partners to jointly sell and win business (recruiters etc) – e.g. LORDS
The momentum of #techbrum and of the SME / innovative start-ups is working
Thinkjam, student beans, white stratus are all out of London relocations
Needs support of our incubator and business support commercial partners e.g. Custard Factory, Innovation Birmingham, BizzInn (UoB)
Our campaigns are getting smarter and more targeted
More UK based work to build an out of London momentuim for BPFS / digital
But keeping our focus on key international markets also – NA BABC etc.
Needs support of BCC etc. in aligning infrastructure provision strategies
Campaigns are providing us with huge amount of new content and talking points, as well as a new creative direction
Needs support of business community
Profiling key individuals as exemplars
