Tom Spitale

Tampa/St. Petersburg, Florida Area United States

Helping B2B Accidental Marketers Develop Marketing Plan Skills That Create Differentiation and Competitive Advantage

Apparel / Fashion

Tom Spitale is the co-author, along with Mary Abbazia, of The Accidental Marketer published by Wiley. He has spent the last 20 years helping b2b companies, whose product managers and marketers tend to have technical or non-marketing backgrounds ("Accidental Marketers"), quickly build the marketing plan skills that drive competitive advantage and differentiation. Tom creates tools and frameworks that his clients use in workshop settings, helping them uncover the keys to differentiation of their products and services in as little as 2 days. His goal is to help elevate the role of marketers in the modern b2b organization from "sales support" to the “orchestrators of company strategic pl...