Presentation of the Unicorn Media Public Relations Agency. You can find a description of your departments, the scope of services and the origins of the Agency.

2. Knowledge out of experience, ingenuity out of freshness.
Each member of the team has expertise in public relations and marketing. Our agen-
cy has invited co-operation specialists with the highest potential for professional de-
velopment. Thanks to their commitment and hard work they have achieved impressive
successes in building image for the company’s customers. They are both experienced
managers and specialists taking their first steps in the world of image. Combining these
two worlds guarantees our customers the most efficient strategies and a highly diverse,
individualised approach to completing projects.
Working with Unicorn Media allows our customers to decide on the selection of a man-
ager and the supporting project team. Each of the projects is supervised by authors and
creators of a given strategy. In Unicorn Media a service seller is also a manager responsi-
ble for the completion of the proposed strategy.
In Unicorn Media work is a lifestyle, a passion and a path towards professional and in-
tellectual development. The specialists you will have the pleasure to work with are val-
uable people whose knowledge and ideas I recommend to all customers who strive for
success – Tomasz Szymanowski, Managing Director of Unicorn Media.
Team

3. We understand PR and your business. We know that our actions are to be
converted into your success.
Unicorn Media provides a rare guarantee of business honesty. Examples of previous
co-operation and references relate exclusively to the results and quality of performed
actions used to achieve those results.
Instead of letters of recommendation, we present reports containing results confirmed
by our customers whose ‘image’ campaigns or strategies have been completed success-
fully.
For Unicorn Media it is of utmost importance to understand our customers’ needs, de-
termine their goals and the path which leads to it. Such a detailed action plan helps the
agency in designing and performing the correct PR strategy.
How do we differ?

4. Unicorn Media is a modern PR agency specialising in business communication for com-
panies. Thanks to many years of experience and skilful use of expertise it uses exclusive-
ly functional tools which guarantee the best results.
Advising and PR are both our passion and life’s challenge. By completing projects for
our customers, we aim to provide tools which bring benefits to particular brands and
employees of a given organisation.
To efficiently complete a strategy we apply both classic and modern tools. Communica-
tion with press, TV and radio is supported by actions in social media and on the Internet.
It ensures a much higher efficiency percentage in completed campaigns that reach their
target group.
What do we deal with?

5. Planning is the key to success.
Unicorn Media started its activity in 2005. In the beginning it completed projects for the
biggest PR agencies in Poland. Drawing on the experience of entities already operating
in the market the company built it own values and work strategies which began to sepa-
rate itself from its competition.
Since 2009, Unicorn Media has initiated its first long-term contracts with customers op-
erating in Polish and international markets.
The organisation really began to dynamically develop at the beginning of 2010, when
the decision to begin a wide expansion throughout Poland was made. Within only the
first two quarters of the year the agency acquired its first three customers, including an
international contract with a well-recognised brand in the IT sector. The following months
brought a subsequent seven customers on board and the agency expanded to include
ten employees. Presently, our acquired contracts and competent employees represent
strong foundations for the future. Soon new contracts and new people will become part
of the Unicorn Media team.
History

6. Something everyone is talking about and something in which Unicorn Me-
dia believes in.
The company absorbs values and experience obtained in various fields of economy; from
leading financial institutions through research institutions to IT and e-commerce sectors.
Our innovative approach well set in communication standards ensures excellent results.
The agency believes in developing young, dynamic people. Individual training systems
and professional development monitoring ensures that managers working in our compa-
ny are highly competent in all aspects of PR and marketing. Their factual development is
of great value for the company’s customers as it ensures the highest efficiency througho-
ut the PR market in Poland.
Unicorn Media is dedicated to customers, aimed at achieving results in PR strategy and
expecting image verification of actions selected together with advisors.
Value for customer

7. Departments

8. In the world of image and media relations at the highest level, expertise and providing
unique information for a recipient is key. Therefore, we opened a department that deals
with analysis, development and the performance of Internet surveys, to create complex
reports that contain rich statistics and data. Thanks to this, our customers can more fre-
quently and efficiently communicate with the public (surrounding) while achieving spec-
tacular medial effects.
Research & Reports PR

9. We have chosen people with the appropriate skills and experience for the agriculture
and ecological products sector. We create exceptional strategies and plans which ena-
ble brands to appear in our individual and business customers’ environment. PR in the
agricultural sector in Poland is a challenge which Unicorn Media are uniquely positioned
to meet. This is evidenced by the receipt of the Złoty Spinacz 2015 (the most important
PR award in Poland so called “Golden Clip ”) in the Product PR category for the brand -
NewHolland.
Eco & Agriculture PR

10. Modern technologies and the world of telecommunication demands 21st century-like
PR support. We render a number of services preparing for the future and we position our
Customers as opinion leaders and technology experts. Our range of our services includes
rich facilities and experience, thanks to which completed actions and projects are con-
verted into campaign success. Many have trusted us, so can you.
IT & Telco PR

11. We offer full handling of an event commencing from development of a scenario, selec-
tion of a location to the design of appropriate lighting, set and the selection of multime-
dia equipment. We count on creativity and we offer solutions that are ideally adjusted to
targets, a target group and of course our customer’s requirements.
Events PR

12. PR with regard to health protection is one of the hardest challenges people face in the
contemporary communication market. Unicorn Media approaches its tasks in an uncon-
ventional manner and achieves results where others have never even tried. Companies
which entrust their image to us become opinion leaders in a very short period of time, in
areas such as genetic diagnostics, rehabilitation and telemedicine.
Healthcare PR

13. We build an image of products and services in our Customers’ minds. We create and
complete complex programmes to support sales and promote positioning actions. We
prepare actions in a quick and precise manner which is focused on your target group.
Consumer PR

14. We create full PR strategies related to the both internal and external aspects of the com-
pany, we create a company’s image and reputation, we build relations with non-gov-
ernmental organisations and opinion leaders, we create corporate social responsibility
programmes for business.
Corporate & Brand PR

15. We guarantee pre-IPO preparation actions – development of schedules for communica-
tion projects, support in preparing informative documents and guidance when initiating
first contact with the media. We ensure communication support (initiating the introduc-
tion of the company’s topics in the media) in sales processes and also in the performance
of public and private offerings – both on the Warsaw Stock Exchange and in NewConnect.
IR & IPO PR

16. The world of finances demands reliability and precision in action. Over 10 years of ex-
perience enables us to promote brands and products aimed at economics and economy.
Knowledge and skills are converted in serious Customer success and their exceptional
media results. This in turn is translated into better image and the trust of Customers.
Finansowy PR

17. Scope of services

18. We create communication strategies for brands and products. We launch and enhance
products in the market, position them in the media and carry out rebranding campaigns.
We organise events and special actions for the media and consumers.
Product PR

19. We create complex PR strategies related to the internal and external aspects of a com-
pany through which we create an organisation’s image. We build relations with non-gov-
ernmental organisations and opinion leaders. We create corporate social responsibility
programmes for business.
Corporate PR

20. We develop social media strategies and execute those campaigns. We deal with creating
full scope content and advertising campaigns on channels such as Facebook, LinkedIn
or Pinterest.
Social Media

21. We carefully plan each event. We gather an appropriate team of people, subcontractors
and partners. We develop a detailed schedule for actions with transparent costing. We
supervise preparations and ensure the smooth running of any event. We foresee each
problem and guarantee our Customer a feeling of safety.
Events PR

22. We carry out projects aimed at direct communication with investors. We create and im-
plement communication strategies at IPO, pre-IPO and other private and public company
offerings.
Investors Relations

23. Thanks to proven PR tools, experience and quick acting strategies when the first symp-
toms of crises arise, we are able to react to each situation accordingly. We are able to
present the most acute crises, acquisitions or limitations of activity in an appropriate
manner.
Crisis Management

24. We carry out research projects aimed at analysing opinions and other phenomena with
the use of social media channels and the Internet (among them, surveys, opinion polls,
analyses of market trends).
Research Projects

25. We carry out training sessions with regard to communication with the media, manage-
ment of crisis situations and public speeches.
Training

26. Full scope business and communication advice. Thanks to our deep analysis, we are able
to select the appropriate tools to help optimise communication inside and outside a
company.
Consulting

27. Editing internal magazines. Internal magazines and bulletins allow us to motivate, inform
and communicate all aspects of a company’s life.
Custom Publishing

28. We create integrated content marketing actions, of which the common denominator is
valuable content. We advise on how to build a company’s advantage on the Internet.
The purpose of content marketing actions is to build brand awareness by encouraging
recipients to spread independent information on a given company and on products or
services offered by them.
Content Marketing

29. We develop texts, not only marketing texts, but also long feature articles and product
descriptions.
Copywriting

30. Unicorn Media
Ul: Czapelska 40 lok. 4
04-081, Warszawa
tel: +48 (22) 400 06 58,
+48 (22) 115 01 47
fax: +48 (22) 115 01 47 w.13
mail: unicornmedia@unicornmedia.pl
Contact