Tomislav Maricevic

Croatia Croatia

Consumer Healthcare Director

Medical / Health Care / Pharmaceuticals

Set up (startup) of Consumer Healthcare bussines. Development of company 5 yr strategic plan (2020 strategic vision) with direct responsibility for consumer healthcare part. Strategic plan main focus: innovative product portfolio development (internal and outsourced) , marketing mix development, 5 yr P&L and geography expansion outside south east Europe incl way of working. P&L responsibility for CHC budget and cost management incl sales/marketing, BD and R&D. Development of proper product portfolio either within house development or through acquisitions/out licensing.(BD) including fully in house developed marketing communication for each brand (packaging, ATL/BTL, digital). CHC portfol...