How To Create An Impacting Startup Name

Tommaso Di Bartolo
Tommaso Di Bartoloserial entrepreneur w/ 2 exits, author, advisor, faculty, investor.
STARTUP
MATTERNAMESHOW TO CREAT AN IMPACTING STARTUP NAME ?
Choosing a
STARTUP
IMPORTANT DECISIONS
OF A
NAME
Important
indeed
Important?
WHY ?
STARTUP NAME IS IMPACTFUL
STARTUP NAME IS IMPACTFUL
NAME makes people CONNECT with the BRAND
#ConnectWithBrand
#Impactful
corpor8.fm an Invitation-Only Channel=
for Corporat CxOs to
discuss Innovation
Corporate
STARTUP NAME IS IMPACTFUL
NAME makes people CONNECT with the BRAND
Get BRAND RECOGNITION and INTEREST from INVESTORS
#GetFunded
#Impactful
Investors make their decision based on
GUTINSTINCT
#GetFunded
#Impactful
Decision Made
#GetFunded
#Impactful
FIRSTimpression
Your name is your
Wow, name is
impactful
?
Any specific
way to choose
a name?
YES
PREPARING TO
CHOOSE A NAME
The best way to choose
a name is to have a
BRAIN STORMING
SESSION
#BrainStorming
#BrainStorming
#1
Pumping out IDEAS
until you find
something that works
#BrainStorming
#2
Choose a strong
presentable
&
NAME
#BrainStorming
#3
Use other companies
as
inspiration
#BrainStorming
#4
Crowdsource your name
by asking
peers for
their
opinion
#BrainStorming
#5
Set a
deadline
for choosing a name
What’s
next?
TO FOLLOW
WHILE CHOOSING A NAME
GUIDELINES
#Guidelines
#1
Keep
it
#Guidelines
#1
< 2 syllables
< 10 letters
SHORT
#Guidelines
#2
Keep it
SIMPLE
#Guidelines
#2
NAME
Hard to spell
Difficult to pronounce
Confusing in relation to
your product
=
#Guidelines
#3
Keep
it
to what you do
elevant
#Guidelines
#4
Make
it memorable
#Guidelines
#4
SIMPLE
elevant +
MEMORABLE
#Guidelines
#5
Make
it
SEXY
#Guidelines
#5
Wordplay
SEXY
Unique but easy spelling
Delightful to pronounce
#Guidelines
#5
Ways
#Guidelines
#6
Make
it verb-able
#Guidelines
#6
How often do
you
something?
How To Create An Impacting Startup Name
TYPES OF
NAME
Founder names
Descriptive names
Unique Handle
Acronym
TYPES OF
NAME
Founder names
Acronym
TYPES OF
NAME
Descriptive names
Unique Handle
Hey!
After picking a
name, what should
I do next?
PICK A
GOOD
DOMAIN NAME
GOOD
DOMAIN
The domain name
is not currently
being used
GOOD
DOMAIN
Secure the .com for
the domain name
GOOD
DOMAIN
Choose a Top Level
Domain
E.g: youtu.be; swaa.ag
GOOD
DOMAIN
Most popular length of
the domain name is
8 characters
GOOD
DOMAIN
Google search
the domain name
to avoid conflict
YOUR NAME
is your
BRAND
Make sure it conveys
what you want it to
convey, and you won't
regret it.
Survey be.whatitTak.es
Twitter @todiba
Blog whatitTak.es
Email be.whatitTakes@gmail.com
Bio t.branded.me
@todiba
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