When did we start trusting strangers?

•

39 j'aime•2,460 vues

Universal McCanns global research investigating how social media has turned us all into influencers

Technologie Actualités & Politique

1

When did we
start trusting September 2008

strangers?
29 countries
17,000 internet users

How the internet turned us all into influencers

© Universal McCann 2008

3

Contents
Introduction
➜ No strangers anymore
Welcome to the new influence
landscape
➜ The rise of social media
➜ Digital friends
➜ Proliferation of influencer channels
The impact
➜ The influence economy
➜ The democratisation of influence
➜ The new super influencers

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

When did we start trusting strangers?

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When did we start trusting strangers?

1. 1 When did we start trusting September 2008 strangers? 29 countries 17,000 internet users How the internet turned us all into influencers © Universal McCann 2008

2. 3 Contents Introduction ➜ No strangers anymore Welcome to the new influence landscape ➜ The rise of social media ➜ Digital friends ➜ Proliferation of influencer channels The impact ➜ The influence economy ➜ The democratisation of influence ➜ The new super influencers