3. Scott E. Toncray ToncrayPRess.com
About ToncrayPRess
• ToncrayPRess is a full-service public relations firm headquartered in Franklin, Tenn.
with a location in Georgetown, Ky. The firm offers strategic communications and public
relations counsel including crisis management to clients facing a broad spectrum of
issues and challenges. Whether you’re an established organization or just starting out,
our creative mix of traditional and digital PR strategies will help you excel in today’s
social world. We offer:
• PR Campaign Planning
• Brand analysis
• Social Media Strategy/Set-up
• Press release drafting
• SEO press release distribution
• Website content
• Marketing material content
• Collateral review
• Graphic design
• Multimedia journalism
• Media Training/research
• Crisis Communications
• Proprietary Media List
4. Scott E. Toncray ToncrayPRess.com
About Scott Toncray
• I have intensive experience working in
public relations and integrated
marketing communications (IMC) for
regional and global organizations.
• I’m a creative, big picture thinker able to
develop solutions that bring solid,
measurable results using traditional and
emerging new media platforms.
• I’m an experienced communicator with
national media relations and crisis
management experience. Since 2007, I
have been working to bring new
technology, news gathering and
storytelling techniques to the forefront
of how an organization communicates
its message to the public.
5. Scott E. Toncray ToncrayPRess.com
About Scott Toncray
• Currently - I am an independent practitioner
with a heart for brokering stories between
organizations that are making a difference
and new and traditional media outlets
• Most recently I worked with Gish, Sherwood
and Friends Agency as an account public
relations manager.
• Prior to that - I served for nine years with
Wycliffe Bible Translators USA and its
subsidiaries developing campaigns targeting
national Christian and secular media outlets.
• Prior to that I worked during Hurricane
Katrina and continue to work with the
American Red Cross in Disaster Public Affairs
6. Scott E. Toncray ToncrayPRess.com
Campaign experience
• Uganda and Tanzania - The objective of
this campaign was to meet with and
place the organization and the
fundraising initiative – “Last Languages
Campaign” into national media outlets
• The Results - We placed our
organization spokesperson/CEO on
NPR, AP Radio, CBN, The Global Post,
RNN, and CNN to begin relationships
that are being leveraged for continuing
newsworthy stories.
Wycliffe CEO Bob Creson and George Thomas, CBN
Moody Radio’s Paul Butler interviews Bob Creson
7. Scott E. Toncray ToncrayPRess.com
Campaign experience
Uganda and Tanzania Results - We placed stories and collected content for internal audiences.
Media placement -
• http://vimeo.com/12371479
• http://vimeo.com/9936841Already tagged
• http://wycliffeusa.wordpress.com/tag/paul-butler/
• https://vimeo.com/4883519
• http://wycliffeusa.wordpress.com/2009/05/19/wycliffes-first-ugandan-missionary/
8. Scott E. Toncray ToncrayPRess.com
Campaign experience
• Washington D.C. - The objective of this
campaign was to meet with and place
the organization and the fundraising
initiative – “Last Languages Campaign”
into national media outlets
• The Results - We placed our
organization spokesperson/CEO on
NPR, AP Radio, CBN, The Global Post,
RNN, and CNN to begin relationships
that are being leveraged for continuing
newsworthy stories.
• The glory belongs to God - “I can do all
things through Christ who strengthens
me.”
9. Scott E. Toncray ToncrayPRess.com
Reaching your objectives
1. We will set specific, measurable, achievable and
challenging goals to meet your business and
communications objectives
2. We will begin with primary and secondary research
to learn about your audience
3. We will create an agreed plan of action
4. We will implement the plan and then evaluate the
outcomes and modify the plan to form best practices
11. Scott E. Toncray ToncrayPRess.com
Contact
Scott E. Toncray
President/Chief Strategy Officer
1-(407) 375-2770
scott@ToncrayPRess.com
http://ToncrayPRess.com
Twitter: @stoncray